Digital Branding Strategist Certification & Training

Are you ready to offer your clients a social branding strategy that allows them to ...

  • overcome the mental anguish that makes them insecure about increasing their visibility online?
  • stop stressing about becoming an "influencer" and start focusing on attracting the right followers to achieve their goals?
  • see tangible results ... like increased qualified leads for business, jobs, speaking engagements (and more)?
  • stand out from the crowd and build a digital brand that's unique, memorable, and authentic?
  • stop worrying about what to post and when to post and develop a consistency process that leads to engagement and visibility?

You might even be thinking, "Hey! I could use all of that for myself!"

Then the Certified Digital Branding Strategist training and certification program is for you.


    In the Digital Branding Strategist Certification, you’ll receive:

    Live, Interactive Webinars

    The program is taught in 5 live, 90-minute webinars where you’ll interact with your course instructors as well as the other course participants, learning best practices in social media as well as how to grow a following online. 

    (All webinars are recorded in case you cannot attend live.) 

    Done-for-You Processes

    You’ll receive plenty of course materials that will help personalize the program for your needs, your own 360Reach Personal Brand Survey, a comprehensive workbook with client exercises, a customized checklist and social media action plan, and digital branding audit materials.


    This isn’t another course that just sits on your hard drive—we’ll help you implement! You’ll have the opportunity to partner up with a buddy coach to practice and have accountability for taking action on the steps you’re learning. Plus, instructors Deb Dib and Marie Zimenoff are available to answer any questions you may have and run a monthly interactive update on changes in LinkedIn and other platforms.

    Marketing & Social Proof

    Feel confident that you’re ready to deliver effective LinkedIn and other digital branding strategies to your clients with our Learning Confirmation quiz, then show off what you’ve learned! You’ll receive a PDF certificate and logo for your website, plus designation as a Certified Digital Branding Strategist, and referrals through our network and directory.

    (There is an annual recertification requirement to maintain the Certified Digital Branding Strategist.)

    Continuing Education Credits (ICF CCEs)

    This course is approved for 7 ICF CCEs. This includes credit for 1 hour of pre-recorded material you’ll view prior to the first live webinar.


    Course Schedule

    The course starts on Thursday, April 23, with pre-work (no class meeting that day). All webinars take place via Zoom, with dates as follows:

    Live Webinar 1
    Thursday, April 30
    8:00–9:30 am Eastern-US

    Live Webinar 2
    Thursday, May 7
    8:00–9:30 pm  Eastern-US

    Live Webinar 3
    Thursday, May 14
    8:00–9:30 am  Eastern-US

    Live Webinar 4
    Thursday, May 21
    8:00–9:30 am  Eastern-US

    Live Webinar 5
    Thursday, May 28
    8:00–9:30 am  Eastern-US

    Learning Confirmation Due: Thursday, June 11, 2020

    Meet Your Instructors

    Deb Dib, known as the CEO Coach, crackles with excitement when she talks about personal branding, storytelling, and sharing innovation. In fact, Deb's professional life is defined by innovation—taking her from 20+ years as an executive career writer and personal brand consultant to her latest passion, serving as personal branding and LinkedIn coach/editor/trainer to select clients and careers industry colleagues. Along the way, she helped found NRWA and CTL; co-authored Ditch. Dare. Do! Personal Branding for Executives (with William Arruda); and was honored as the first Dick Bolles’ Parachute Award recipient for “sustained, enduring, and innovative contribution.” Her work and quotes have been featured in 30+ career books and major media including The Wall Street Journal,, and Deb is passionate about using branding and storytelling to craft fascinating bios and unique profiles that propel connection—that all-important digital handshake. That’s why she’s loved her years of delivering Reach’s cutting-edge Social Branding Analyst training and why she’s thrilled to bring it to CTL.

    Marie Zimenoff, CEO of Career Thought Leaders and Resume Writing Academy, knows career services have the power to change lives. She began her professional career as an advisor and recruiter for the Colorado State University mechanical engineering graduate program while completing her Master of Education in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.

    Registration & Pricing

    Early Registration Closes Thursday, April 23, 2020.

    Early General Registration:
    $797.00 USD
    Payment plans available on registration page.

    Early CTL Associate Registration & RWA:
    $730.00 USD
    Payment plans available on registration page.

    Registration Closes Wednesday, April 29, 2020.

    General Registration:
    $997.00 USD
    Payment plans available on registration page.

    CTL Associate Registration & RWA:
    $920.00 USD
    Payment plans available on registration page.

    Ready to feel confident in your approach to coaching—and using—digital branding to achieve your goals?


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