Social Branding Analyst Certification

We intentionally build our personal brand or unintentionally weaken it every day. 

This is especially true on social media, where our first impression to a new contact is a post, a comment, or a picture.

Most people are overwhelmed trying to wade through the deluge of information about how to use social media … information that changes almost daily.

Professionals with a variety of goals – growing a business, advancing their career, building their brand as a leader, attracting recruiters – are starting to realize they need a strategy to use the right tools for their brand.

Leadership, career, and branding coaches have a growing opportunity to help clients expand their thought-leadership, build and nurture their network, and achieve their goals.

By providing a proven process and social media plan, coaches also have an opportunity to deliver a long-term value proposition with confidence and land more of their ideal clients.

Are you ready to differentiate yourself in the marketplace and transform your client’s social brand?

In the Social Branding Analyst certification program coaches will learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You’ll walk away ready to help your clients:

  • Overcome overwhelm by clarifying social media goals aligned with their brand
  • Transform social media results through development of consistent messaging
  • Attract their target audience with a strategy informed by research and best practices
The benefits aren't only for your clients ... you also walk away ready to communicate your unique value to achieve your career or business development goals!

We’ve expanded the program to make it more robust … meaning more value for you, including:

  • Lifetime access to use the 360Reach survey with clients by becoming a 360Reach Analyst (a $397 value).
  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram).
  • Case studies and resources for working with entrepreneurs, business owners, leaders, job seekers, and more!
“I am very happy to be a certified Social Branding Analyst. It has been great and enriching. I feel very inspired and empowered with these new skills.”  ~ Jean-Marc Dedeyne

Register Today

October 2019 
Social Branding Analyst Training
Starts October 10, 2019, 3:00–4:30 pm Eastern-US-New York City Time

This course requires pre-work to be completed prior to the first live session. This course is approved for 7 ICF CCEs. This includes credit for 1 hour of pre-recorded material you’ll view prior to the first live webinar. We cannot grant partial CCEs. We will provide you with instructions on how to confirm that you’ve attended the sessions (or watched the replays) once we add you to the course Learning Environment.

  • Facilitators: Marie Zimenoff & Deb Dib, Reach-Certified Personal Branding Master Strategists.
  • Early Registration closes Tuesday, October 1, 2019.
  • Registration closes Wednesday, October 9, 2019. 
  • First live webinar on Thursday, October 10, 2019.

As part of your Social Branding training, you receive:

    • Access to a private Social Branding Learning Environment for the duration of your certification period (one year)
    • Pre-work, including the exclusive LinkedIn Quiz
    • Your own 360Reach Personal Brand Survey
    • Five live, 1.5-hour, interactive Webinars with step-by-step instructions
    • A comprehensive workbook with exercises you can use with your clients
    • A customized checklist and action plan
    • Case studies and examples
    • Social Branding Audit materials
    • Access to Webinar recordings if you cannot attend live*
    • A Learning Confirmation (quiz) to ensure you have the expertise to deliver effective LinkedIn coaching to your clients
    • A PDF Certificate and a logo for your website
    • Designation as a Reach Certified Social Branding Analyst

    *Note: There is an annual re-certification requirement to maintain the Social Branding Analyst Certification.

    Course Schedule – October 2019

    Live Webinar 1: Thursday, October 10, 3:00–4:30 pm Eastern-US (1.5 hrs)

    Live Webinar 2: Thursday, October 17, 3:00–4:30 pm  Eastern-US (1.5 hrs)

    Live Webinar 3: Thursday, October 31, 3:00–4:30 pm  Eastern-US (1.5 hrs)

    Live Webinar 4: Thursday, November 7, 3:00–4:30 pm  Eastern-US (1.5 hrs)

    Live Webinar 5: Thursday, November 14, 3:00–4:30 pm  Eastern-US (1.5 hrs)

    Learning Confirmation Due: Thursday, December 5, 2019

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      Upcoming Events

      October 2019 Social Branding
      The course starts on Thursday, October 3, with pre-work (no class meeting that day). The first webinar is Thursday, October 10, 2019.

      • Pre-work to be completed in advance of first live webinar.
      • Live Webinar Dates: See schedule below.
      • Meeting Time: 3:00–4:30 pm Eastern-US-New York City time – Visit to determine your local time equivalent.
      • Via: Webinar (you must be able to logon to Zoom via a web browser).
      • Approved by the ICF for 7 CCEs.

      Questions? Email


      Early Registration Closes Tuesday, October 1, 2019.

      Early General Registration:
      $797.00 USD
      Payment plans available on registration page.

      Early CTL Associate Registration & RWA:
      $730.00 USD
      Payment plans available on registration page.

      Registration Closes Wednesday, October 9, 2019.

      General Registration:
      $997.00 USD
      Payment plans available on registration page.

      CTL Associate Registration & RWA:
      $920.00 USD
      Payment plans available on registration page.

      “Simply amazing.” ~ Emery Kaze

      Register Today

      Get the Certified Personal Brand Strategist program, too! Learn More.

      Course Facilitator

      Deb Dib, known as the CEO Coach, crackles with excitement when she talks about personal branding, storytelling, and sharing innovation. In fact, Deb's professional life is defined by innovation—taking her from 20+ years as an executive career writer and personal brand consultant to her latest passion, serving as personal branding and LinkedIn coach/editor/trainer to select clients and careers industry colleagues. Along the way, she helped found NRWA and CTL; co-authored Ditch. Dare. Do! Personal Branding for Executives (with William Arruda); and was honored as the first Dick Bolles’ Parachute Award recipient for “sustained, enduring, and innovative contribution.” Her work and quotes have been featured in 30+ career books and major media including The Wall Street Journal,, and Deb is passionate about using branding and storytelling to craft fascinating bios and unique profiles that propel connection—that all important digital handshake. That’s why she’s loved her years of delivering Reach’s cutting-edge Social Branding Analyst training and why she’s thrilled to bring it to CTL.

      Fine Print

      CTL charges a late fee of $75.00 USD for enrollments processed after registration closes. Registration is not guaranteed and will be granted based on availability. Contact for assistance.

      Please read all the information below to ensure you understand our policies related to payments, refunds, certification requirements, deadlines, etc. prior to registration. If you have questions, please contact

      Learning Confirmation Requirement
      A Learning Confirmations (certification quizzes) must be completed by the deadline shown above. Late fees apply for Learning Confirmations submitted after this time.

      ICF CCEs
      If you wish to be granted ICF CCEs for this course, you must submit this request in writing after you register and PRIOR to the start of the course. Please send an email to Please let them know which class you signed up for and that you are seeking ICF CCEs. You must attend all class meetings live or we cannot provide you with CCEs. This course has been approved for seven (7) ICF CCEs.
      * If you’re seeking ICF CCEUs, we encourage you to attend all sessions live. If you cannot attend live, we’ll provide an alternative procedure to receive credit. To record live attendance and receive Core Competency credit for selected sessions, attendance must be recorded within an hour after the live webinar ends. To learn more about the ICF, click here.

      Terms & Conditions
      As one of the certification requirements, each certification program participant will sign a license agreement that outlines the rights and terms for using the Reach Certified Social Branding Analyst materials with clients. If you'd like to preview this agreement prior to registering, please contact Marie at

      Payment Policy
      Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. All multi payment plans require payment by credit card and are billed to your valid credit card every 30 days after your first payment. Issues will with any payments billing properly will be assessed additional fees.

      Wire Transfers / Payment by Check
      If you wish to enroll in a course, the wire transfer (or check) must be RECEIVED by CTL by no later than the date of the first live webinar. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

      Please follow these instructions to pay by wire:

      Email and provide this information:
      — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
      — The name of the course you’re enrolling in
      — The session you’re enrolling in (list dates and times)
      — The name of the financial institution from which we’ll receive the wire
      — The date when we’ll receive it. Please see the note above. Wires must arrive in our bank by no later than the date of the first live webinar. This means you must have your bank transfer it at least 5 days prior to that date. Also, please allow us at least 2 business days to prepare an invoice for you that includes detailed instructions on how to wire the money to CTL.


      Please follow these instructions to pay by check:

      1. Make check payable to CTL
      2. Mail check to

      CTL / Marie Zimenoff
      3115 Lion Lane, Suite 160
      Salt Lake City, UT 84121

      3. If you need us to send you an invoice for your company to pay, please send a single email to that includes the following information:
      — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
      — The name of the course you’re enrolling in
      — The session you’re enrolling in (list dates and times)

      Refund Policy

      Please email to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

      • If you request a refund on or before the program start date, you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
      • If you request a refund the day after the program starts and on or before the first webinar, you’ll receive a refund of 50% of funds paid, less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
      • There are no refunds for the course after the first webinar.

      Questions? Contact Reach support at

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