Social Branding Analyst Certification

LinkedIn has become career-minded professionals’ most important personal branding tool. Not having a LinkedIn profile today sends a message that you aren’t serious about your career; and having a profile is not enough.

Executives need to understand how to use LinkedIn to manage their career. Job seekers need their profile to stand out and attract the attention of decision makers. All professionals need to know how to integrate LinkedIn into a social media and connection strategy that will rocket them towards their goals.

Companies get it.
Companies understand that LinkedIn is a valuable resource their talent can use to do their job better while increasing their value to their team and organization. Reach has worked with talent at Fortune 100 companies to maximize LinkedIn for their success and the success of their organization. Now, we’re bringing what we learned – and what’s in demand at many of the world’s most important companies – to you.

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy.

This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought-leadership, build and nurture their network, and do their job better. We’ve integrated secrets and tips for maximizing LinkedIn, sharing advice you won’t find elsewhere.

The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals.

“I am very happy to be a certified Social Branding Analyst. It has been great and enriching. I feel very inspired and empowered with these new skills.”  ~ Jean-Marc Dedeyne

Register Today

May 2017 
Social Branding Analyst Training
Starts May 15, 2017, 11:00 am – 12:30 pm Eastern-US-New York City Time

This course requires pre-work to be completed prior to the first live session. It includes four (4), 90-minute live webinar sessions. This course is approved for 7 ICF CCEs. Learning Confirmations must be completed by no later than Monday, June 26, 2017.

  • Facilitator: Deb Dib, a Reach-Certified Personal Branding Master Strategist.
  • Early Bird Registration ends Tuesday, April 25, 2017.
  • Course Registration closes Friday, May 5, 2017.
  • Course begins on Monday, May 8, 2017 (complete pre-work/no class that day).
  • First live webinar on Monday, May 15, 2017.

As part of your Social Branding training, you receive:

    • Access to a private Social Branding Learning Environment for the duration of your certification period (one year)
    • Pre-work, including the exclusive LinkedIn Quiz
    • Your own 360Reach Personal Brand Survey
    • One 1-hour foundational webinar and 4 live, 1.5-hour, interactive Webinars with step-by-step instructions
    • A comprehensive workbook with exercises you can use with your clients
    • A customized checklist and action plan
    • Case studies and examples
    • Social Branding Audit materials
    • Access to Webinar recordings if you cannot attend live*
    • A Learning Confirmation (quiz) to ensure you have the expertise to deliver effective LinkedIn coaching to your clients
    • A PDF Certificate and a logo for your website
    • Designation as a Reach Certified Social Branding Analyst

    *Note: There is an annual re-certification requirement to maintain the Social Branding Analyst Certification.

    Course Schedule – May 2017

    • Monday, May 8, 2017  Course beings and you receive access to your Learning Environment
    • Monday, May 8 – Sunday, May 14: Complete pre-work on your own
    • Monday, May 15, 2017 – Live Webinar with Deb Dib
    • Monday, May 22, 2017 – Live Webinar with Deb Dib
    • Monday, June 5, 2017 – Live Webinar with Deb Dib
    • Monday, June 12, 2017 – Live Webinar with Deb Dib
    • Monday, June 26, 2017 – Learning Confirmation Due

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    Upcoming Events

    May 2017 Social Branding
    The program runs from Monday, May 8, through Monday, May 15. The course starts on Monday, May 8, 2017, with pre-work (no class meeting that day). The first webinar is Monday, May 15, 2017.

    • Pre-work to be completed in advance of first live webinar.
    • Live Webinar Dates: See schedule below.
    • Meeting Time: 11:00 am – 12:30 pm Eastern-US-New York City time – Visit to determine your local time equivalent.
    • Via: Webinar (you must be able to logon to Webex via a web browser).
    • Approved by the ICF for 7 CCEs.

    Questions? Email


    Regular Registration closes Friday, May 5, 2017.

    Regular General Registration:
    $797.00 USD

    Regular CTL Associate Registration:
    $720.00 USD

    $197 for all Social Branding Analysts

    “Simply amazing.” ~ Emery Kaze

    Register Today

    Start your Certified Personal Brand Strategist program with this Social Branding Analyst class! Learn More.

    Course Facilitator

    Deb Dib, known as the CEO Coach, crackles with excitement when she talks about personal branding, storytelling, and sharing innovation. In fact, Deb's professional life is defined by innovation—taking her from 20+ years as an executive career writer and personal brand consultant to her latest passion, serving as personal branding and LinkedIn coach/editor/trainer to select clients and careers industry colleagues. Along the way, she helped found NRWA and CTL; co-authored Ditch. Dare. Do! Personal Branding for Executives (with William Arruda); and was honored as the first Dick Bolles’ Parachute Award recipient for “sustained, enduring, and innovative contribution.” Her work and quotes have been featured in 30+ career books and major media including The Wall Street Journal,, and Deb is passionate about using branding and storytelling to craft fascinating bios and unique profiles that propel connection—that all important digital handshake. That’s why she’s loved her years of delivering Reach’s cutting-edge Social Branding Analyst training and why she’s thrilled to bring it to CTL.

    Fine Print

    CTL charges a late fee of $75.00 USD for enrollments processed after registration closes. Registration is not guaranteed and will be granted based on availability. Contact for assistance.

    Please read all the information below to ensure you understand our policies related to payments, refunds, certification requirements, deadlines, etc. prior to registration. If you have questions, please contact

    Learning Confirmation Requirement
    A Learning Confirmations (certification quizzes) must be completed by the deadline shown above. Late fees apply for Learning Confirmations submitted after this time.

    ICF CCEs
    If you wish to be granted ICF CCEs for this course, you must submit this request in writing after you register and PRIOR to the start of the course. Please send an email to Please let them know which class you signed up for and that you are seeking ICF CCEs. You must attend all class meetings live or we cannot provide you with CCEs. This course has been approved for seven (7) ICF CCEs.
    * If you’re seeking ICF CCEUs, we encourage you to attend all sessions live. If you cannot attend live, we’ll provide an alternative procedure to receive credit. To record live attendance and receive Core Competency credit for selected sessions, attendance must be recorded within an hour after the live webinar ends. To learn more about the ICF, click here.

    Payment Policy
    Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. All multi payment plans require payment by credit card and are billed to your valid credit card every 30 days after your first payment. Issues will with any payments billing properly will be assessed additional fees.

    Wire Transfers / Payment by Check
    If you wish to enroll in a course, the wire transfer (or check) must be RECEIVED by CTL by no later than the date of the first live webinar. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

    Please follow these instructions to pay by wire:

    Email and provide this information:
    — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
    — The name of the course you’re enrolling in
    — The session you’re enrolling in (list dates and times)
    — The name of the financial institution from which we’ll receive the wire
    — The date when we’ll receive it. Please see the note above. Wires must arrive in our bank by no later than the date of the first live webinar. This means you must have your bank transfer it at least 5 days prior to that date. Also, please allow us at least 2 business days to prepare an invoice for you that includes detailed instructions on how to wire the money to CTL.


    Please follow these instructions to pay by check:

    1. Make check payable to CTL
    2. Mail check to

    CTL / Marie Zimenoff
    333 West Drake Rd., STE 11
    Fort Collins, CO 80526

    3. If you need us to send you an invoice for your company to pay, please send a single email to that includes the following information:
    — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
    — The name of the course you’re enrolling in
    — The session you’re enrolling in (list dates and times)

    Refund Policy

    Please email to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

    • If you request a refund on or before the program start date, you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
    • If you request a refund the day after the program starts and on or before the first webinar, you’ll receive a refund of 50% of funds paid, less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
    • There are no refunds for the course after the first webinar.

    Questions? Contact Reach support at

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