Issue 318 | October 1, 2020

"Being defeated is often a temporary condition. Giving up is what makes it permanent."
- Marilyn vos Savant, American Author


Welcome to our new newsletter! We hope you will enjoy a fresh look along with the resources you can use to inform your work, share with your clients, or use as inspiration for a new social media post, blog, or other brand-building activity.

If you have any suggestions or questions, please reach out to me at any time!

Marie Zimenoff

Coach Clients to Build Online Visibility (While Building YOURS!)
Starts October 1

Learn More & Register Today

For Career Jam: Where Experts Forecast The New & The Next
Trend Tuesday on October 6

Learn More & Register Today
  • Digital Branding Strategist
  • Announcing the 6 Megatrends for 2021
  • CTL Associate News & Opportunities


  • Career Change: 10 TED Talks on Career Moves
  • Interviewing: 7 Interview Questions for Any Prospective Employee
  • The Economic Times: Career Success Also Depends on How You Tell a Story
  • Networking: How to Maximize Your Networking Success at Zoom Conferences & Events
  • Digital Branding: Stories, Stories Everywhere: LinkedIn Stories – What, How & Why Care
  • Trends: Announcing the 6 Megatrends for the 2021 Career Jam
  • Colleague Earns Prestigious Credential


CTL & RWA Events

  • Digital Branding Strategist Certification
  • Trend Tuesday Live
  • Certified Career Transition Coach
  • Career Jam: Where Experts Forecast The New & The Next
Partner Events
  • Asperger's/Autism Employment Coach Certification

Did you miss a week of Career Trends Happy Hour? Read all past editions online!

OCT 1 | Certified Digital Branding Strategist Program Starts

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% using through Instagram, and technologies that scan all online activity to score candidate personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Learn More & Register

OCT 6 | Announcing the 6 Megatrends for 2021

Join us on the Trend Tuesday Live to hear the 6 Megatrends for 2021! We’ll also be announcing the schedule and new layout for Career Jam: Where Experts Forecast The New & The Next, which will run from November 16–20, 2020.
Join Us Live on Facebook
Join Us Live on Youtube


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

Career Change: 10 TED Talks on Career Moves
(The Enterprisers Project)

If your clients are needing a little inspiration during career change, one of these TED talks might do the trick! If you are looking for processes to help them through exploration, decision-making, and transition, check out the Certified Career Transition Coach program!

Read more

Interviewing: 7 Interview Questions for Any Prospective Employee

What questions can a candidate expect to hear from a small business during hiring? This article recommends questions for them to ask – a great hiring manager perspective for our clients.

Read more

Storytelling: Career Success Also Depends on How You Tell a Story
(The Economic Times)

We know that storytelling is important for our client’s success throughout their career and this article offers a fresh perspective and actionable tips for better storytelling.

Read more

Networking: How to Maximize Your Networking Success at Zoom Conferences & Events

It looks like events and networking is going to be mainly online for a while, so here’s an article to help you and your clients master the art of virtual networking! This was also the subject of our last CTL Associate and Branding Community calls, so if you missed those, check them out.

Read more

Digital Branding: Stories, Stories Everywhere: LinkedIn Stories – What, How & Why Care
(CTL Video)

LinkedIn rolled out a stories feature in the US and Canada. In this video, we go through how to use it, plus discuss why you and your clients might want to be early adopters of this new tool.

Read more

Trends: Announcing the 6 Megatrends for the 2021 Career Jam
(CTL Video)

As we look forward to 2021, the careers industry will continue to meet the challenges our clients face by looking ahead and anticipating how our work will change. Join this video to learn what we’re seeing as the top trends for 2021!

Read more

Colleague Earns Prestigious Credential

Congratulations to Kristen McLaughlin who earned the Certified Career Transition Coach (CCTC) credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the good work!


October 1, 2020 | 3:00PM-4:30PM US ET
Digital Branding Strategist Certification (October 2020)

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

October 6, 2020 | 4:00PM-4:30PM US ET
Trend Tuesday Live

Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

November 2, 2020 | 11:00AM-12:30PM US ET
Certified Career Transition Coach

Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

November 16-20, 2020 | Various Times
Career Jam: Where Experts Forecast The New & The Next

Join us to hear the announcement of the trends, schedule, and a few of the speakers we’ll be hearing from during the COVID version of Career Jam! This will be an opportunity to hear the trends from experts and then connect with colleagues to learn, share, and imagine how these trends will change our work.


October 1, 2020 | 4:00PM-5:30PM US ET
Asperger’s/Autism Employment Coach Certification

This 11-week program is a “deep dive” for professionals who want to assist individuals on the spectrum! It features live instruction over the Internet and a supervised practicum.

The weekly sessions feature discussions, interactive exercises and case studies. Assignments include readings, short answer questions, and case study reviews. The 6-week practicum includes personalized feedback and mentoring. The program qualifies for 23 GCDF credits.

You will learn in detail how adults are impacted at work, as well as tools and techniques to help them choose the right job/career, get hired, and maintain employment.

Group begins October 1, 2020Click here for details and to request an application. Group size is limited.

Marie Zimenoff

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