Issue 329 | December 31, 2020

"The challenges that we face test us and help reveal our true potential"- Jon Gordon, Author of The Carpenter

Every year our goal at Career Thought Leaders and Resume Writing Academy is to provide community connections, trends, and training that will bolster your career and your services for clients.

In 2020, our goal remained the same, although the ways we connected with you changed. In some ways, going virtual enriched our community -- more people from across the globe joined us more frequently and we all got more comfortable with video, deepening the connections.

This year by the numbers:

- 1000+ career services providers registered for CTL/RWA events
- 20,000+ total contact hours with colleagues enriched our community
- 125 career pros dedicated themselves to earning a new credential
- 35 countries were represented as we connected virtually to share best practices
- 30+ hours of live video training brought trends and tips

Check out the resources below for some of my favorite conversations with colleagues this year!

We're looking forward to continuing to connect in 2021. We’re finalizing the schedule and would love your help in crafting our 2021 topics for professional development (for the Symposium and beyond).

>> Suggest a 2021 Topic! <<

If you have specific ideas or feedback, please hit “Reply” to this email and let me know!

Also, if you missed it, we shared a few resources in our annual “thank you” email last month. You can see the resources and discounts here.

From my family to yours, cheer to 2021!

Marie Zimenoff

January 12, 2021

RSVP to Save Your Seat
  • Perfect Your Brand Presence on Video
  • Exclusive Registration Prices for 2021 Symposium Thru January 4
  • 2021 Trends White Paper Release Webinar
  • CTL Associate News & Opportunities


    • Mindful Goals: Create CALM & Carry On
    • Business: Launch a Profitable Business
    • Negotiation: Maximize Compensation
    • Career Services: Incorporating Social Group Identity
    • Colleague Earns Prestigious Credential


    CTL & RWA Events

    • Trend Tuesday Live
    • 2021 Career Industry Trends White Paper Release Webinar
    • How to Coach Clients to Confidence, Even in the Face of Barriers
    • Certified Personal Branding Strategist Class
    • Resumes & Profiles for the COVID Era
    • Academy Certified Resume Writer Course
    • Certified Career Transition Coach

    Help spread the word. Share this with a colleague who is passionate on being up to date on all things career!

    Did you miss an issue of Career Trends Happy Hour?
    Read all past editions online!

    Get The Recording | How to Perfect Your Brand Presence on Video

    Video interviews are here to stay. In fact, only 11% of interviewers DON'T think that interviews will be the way of the future post-COVID.

    You've read the articles about lighting, camera angles, and sound, but how can you really help your clients stand out and be confident on camera?

    We'll talk about the emotional, psychological, physiological, and physical preparation clients can do to give a peak interview performance -- and the foundational personal branding concepts that will perfect their presence and propel them ahead of the competition.

    JAN 4 | Exclusive Registration Prices for 2021 Symposium End

    We're going all in with this virtual event! Building on the feedback from our Career Jam in November, we've put together an agenda of professional development spreading across two weeks from March 15-26, 2021 -- that's more than 20 hours -- just for you!

    Whereas Career Jam focuses on trend sharing and prediction each year, our annual professional development symposium is carefully crafted to help you build the coaching, writing, personal/digital branding, and business development skills.

    We'll also have plenty of opportunities for connecting and sharing, in-depth workshops for you to apply new concepts, and we're crafting a follow-up schedule to keep the learning going all year!

    JAN 12 | 2021 Career Industry Trends White Paper Release Webinar

    Celebrate the release of our 11th annual white paper with us!

    Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients.


    CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

    Want to get in on these opportunities? Join as a CTL Associate today!

    Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

    Which one is your favorite? Reply and let me know!

    If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @careerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

    Mindful Goals: Create CALM & Carry On (CTL Video with Susan Britton)

    The calming presence of Susan Britton in this video is a breath of fresh air and the practical tips she shares will have you feeling more grounded and productive going into 2021. She also shares a process for setting daily goals that will help you throughout 2021 and beyond.

    Watch now

    Business: How to Launch a Profitable Service-Based Business (Career Confidante Radio)

    Listen in as Wendy D. Steele shares her story of leaving corporate life – twice – to follow her passion of writing, first to become a literary author and then start a resume writing services business. She also shares her practical tips for your business success.

    Listen now

    Certified Personal Branding Strategist

    Class Starts January 21, 2021

    Create a New Offering for Your Business 
    Build Client Confidence from the Inside Out!

    Learn More & Join

    Salary Negotiation: How to Maximize Compensation, Even During a Downturn (Career Confidante Radio)

    Listen in as Ezra Singer explains how the hiring process works and shares actionable tips your clients can use to negotiate your compensation package – whether they are interviewing during active job search, vying for a promotion, or getting ready for their annual salary review conversation.

    Listen in

    Multicultural Career Services: How to Incorporate Social Group Identity Conversations into Career Work (CTL Video with Abby Locke)

    In this video, Abby shares insights on how career services providers can open the door for conversations about social group identities with their clients and how these conversations enhance our work with clients.

    Watch now

    Colleague Earns Prestigious Credential

    Congratulations to Amanda Schagane who earned the Certified Career Transition Coach (CCTC) credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the good work!

    Please reply to this newsletter with your kudos, upcoming events, or latest happenings so I can share them with everyone!


    January 5, 2021 | 4:00PM-4:30PM US ET
    Trend Tuesday Live

    Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and moreRSVP to get weekly reminders.

    January 12, 2021 | 4:00PM US ET
    2021 Career Industry Trends White Paper Release Webinar

    Celebrate the release of our 11th annual white paper with us! Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and RSVP today!

    January 14, 2021 | 3:00PM-4:30PM US ET
    How to Coach Clients to Confidence, Even in the Face of Barriers

    Join branding and LinkedIn expert Marietta Gentles Crawford and CTL CEO Marie Zimenoff for an action-packed session that will help you coach your clients to be more confident — despite new obstacles job seekers face. You'll learn key questions to ask your clients that will uncover their most competitive skills and how to identify the barriers they face, whether self-imposed or external, so they can adjust their mindsets. Learn more and Register today!

    January 21, 2021 | 11:00AM-12:30PM US ET
    Certified Personal Branding Strategist Class

    Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

    February 4, 2021 | 11:00AM-1:00PM US ET
    Resumes & Profiles for the COVID Era: Gigs, Gaps & Other Unruly Work History

    We're putting together a session with samples and expertise from our ACRW and MRW community! You'll learn strategies for dealing with gaps due to long-term unemployment, caring for sick family, and more PLUS samples for gig workers and those who are freelancing during this time. If you have other questions or suggestions you'd like us to address, please email! Learn more and register today.

    February 11, 2021 | 3:00PM-4:30PM US ET
    Academy Certified Resume Writer Course

    Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

    March 10, 2021 | 3:00PM-4:30PM US ET
    Certified Career Transition Coach

    Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

    Marie Zimenoff

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