Issue 328 | December 24, 2020

"Pause, breathe, repair the universe - then proceed"- Author Unknown

You know it wasn't a normal year when your new year's card features your 2- and 4-year-old sons on their first Zoom call. Despite watching them adapt and enjoying connecting with you all via Zoom myself, my belief in the value of in-person connection was renewed in 2020!

That said, reality in 2020 -- and what may be much of 2021 -- is connecting virtually. For many of us, this is true even during this holiday season and I'm thinking of each of you during this time and wishing you hope and light.

Hope. That's a frequently misunderstood word. In fact, when I first heard it as a theme in the work of many prominent career professionals, it wasn't my favorite. But when I took the time to listen, I found much more.

Hope isn't mindless optimism. True hope requires us to consider the future with optimism while also identifying the tools we have to achieve it, and those we might be lacking, with strategies to fill the gap. 

The future vision, with strategies and resources to get there, that's hope. If you scroll down, you'll see how hope has become the theme for our annual Professional Development Symposium VIRTUALLY from March 16 to 26, 2021.

We’re finalizing the schedule and would love your help in crafting our 2021 topics for professional development (for the Symposium and beyond).

>> Suggest a 2021 Topic! <<

If you have specific ideas or feedback, please hit “Reply” to this email and let me know!

Also, if you missed it, we shared a few resources in our annual “thank you” email last month. You can see the resources and discounts here.

From my family to yours, cheer to 2021!

Marie Zimenoff

January 12, 2021

RSVP to Save Your Seat
  • Perfect Your Brand Presence on Video
  • Exclusive Registration Prices for 2021 Symposium Thru January 4
  • 2021 Trends White Paper Release Webinar
  • CTL Associate News & Opportunities


    • Business: Price & Sell Your Services
    • 2021 Goals: New Year's Resolutions
    • Job Search: Put Your Target List to Work
    • Leadership: Leading While Exhausted
    • Colleagues Earn Prestigious Credential


    CTL & RWA Events

    • Trend Tuesday Live
    • 2021 Career Industry Trends White Paper Release Webinar
    • How to Coach Clients to Confidence, Even in the Face of Barriers
    • Certified Personal Branding Strategist Class
    • Resumes & Profiles for the COVID Era
    • Academy Certified Resume Writer Course
    • Certified Career Transition Coach

    Help spread the word. Share this with a colleague who is passionate on being up to date on all things career!

    Did you miss an issue of Career Trends Happy Hour?
    Read all past editions online!

    Get The Recording | How to Perfect Your Brand Presence on Video

    Video interviews are here to stay. In fact, only 11% of interviewers DON'T think that interviews will be the way of the future post-COVID.

    You've read the articles about lighting, camera angles, and sound, but how can you really help your clients stand out and be confident on camera?

    We'll talk about the emotional, psychological, physiological, and physical preparation clients can do to give a peak interview performance -- and the foundational personal branding concepts that will perfect their presence and propel them ahead of the competition.

    JAN 4 | Exclusive Registration Prices for 2021 Symposium End

    We're going all in with this virtual event! Building on the feedback from our Career Jam in November, we've put together an agenda of professional development spreading across two weeks from March 15-26, 2021 -- that's more than 20 hours -- just for you!

    Whereas Career Jam focuses on trend sharing and prediction each year, our annual professional development symposium is carefully crafted to help you build the coaching, writing, personal/digital branding, and business development skills.

    We'll also have plenty of opportunities for connecting and sharing, in-depth workshops for you to apply new concepts, and we're crafting a follow-up schedule to keep the learning going all year!

    JAN 12 | 2021 Career Industry Trends White Paper Release Webinar

    Celebrate the release of our 11th annual white paper with us!

    Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients.


    CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

    Want to get in on these opportunities? Join as a CTL Associate today!

    Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

    Which one is your favorite? Reply and let me know!

    If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @careerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

    Business: How to Price & Sell Career Services (CTL Video)

    This video shares some of the top pricing and selling mistakes career services providers make and a few solutions for improving your business results - no matter what stage your business is in!
    Watch now

    2021 Goals: The Final Word on New Year's Resolutions (SmartBrief)

    This article shares a few neuroscience-based tips for improving your New Year's resolutions. Even if you aren't a resolutions fan, you'll find tips in this article to improve your goal setting year-round.

    Read more

    Certified Personal Branding Strategist

    Class Starts January 21, 2021

    Create a New Offering for Your Business 
    Build Client Confidence from the Inside Out!

    Learn More & Join

    Job Search: Transform Your Job Search by Putting Your Target List to Work (Career Confidante Radio)

    Listen in for tips you can share with your job seekers to create a better job search strategy with a specific focus on all the ways they can use their target list in their job search.

    Listen in

    Leadership: How to Lead When Your Team Is Exhausted - and You Are, Too (Harvard Business Review)

    If you are working with clients in leadership roles, this article offers practical tips -- many of them helpful for those who aren't in leadership roles, too!

    Read more

    Colleagues Earn Prestigious Credential

    Congratulations to Deb Welke who earned the Certified Career Transition Coach (CCTC) credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the good work!

    Please reply to this newsletter with your kudos, upcoming events, or latest happenings so I can share them with everyone!


    January 5, 2021 | 4:00PM-4:30PM US ET
    Trend Tuesday Live

    Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and moreRSVP to get weekly reminders.

    January 12, 2021 | 4:00PM US ET
    2021 Career Industry Trends White Paper Release Webinar

    Celebrate the release of our 11th annual white paper with us! Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and RSVP today!

    January 14, 2021 | 3:00PM-4:30PM US ET
    How to Coach Clients to Confidence, Even in the Face of Barriers

    Join branding and LinkedIn expert Marietta Gentles Crawford and CTL CEO Marie Zimenoff for an action-packed session that will help you coach your clients to be more confident — despite new obstacles job seekers face. You'll learn key questions to ask your clients that will uncover their most competitive skills and how to identify the barriers they face, whether self-imposed or external, so they can adjust their mindsets. Learn more and Register today!

    January 21, 2021 | 11:00AM-12:30PM US ET
    Certified Personal Branding Strategist Class

    Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

    February 4, 2021 | 11:00AM-1:00PM US ET
    Resumes & Profiles for the COVID Era: Gigs, Gaps & Other Unruly Work History

    We're putting together a session with samples and expertise from our ACRW and MRW community! You'll learn strategies for dealing with gaps due to long-term unemployment, caring for sick family, and more PLUS samples for gig workers and those who are freelancing during this time. If you have other questions or suggestions you'd like us to address, please email! Learn more and register today.

    February 11, 2021 | 3:00PM-4:30PM US ET
    Academy Certified Resume Writer Course

    Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

    March 10, 2021 | 3:00PM-4:30PM US ET
    Certified Career Transition Coach

    Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

    Marie Zimenoff

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