Issue 327 | December 17, 2020

"Sometimes in the winds of change we find our true direction."
- Author Unknown

A NOTE FROM THE CEO

One of the highlights of this year was connecting with all of you in our monthly calls over the summer and then during Career Jam last month (psst… if you missed it, you can get the recordings here)!

I’m full of energy thinking about our next opportunity to get together and hope you will save the dates to join our annual Professional Development Symposium VIRTUALLY from March 16 to 26, 2021.

We’re finalizing the schedule, and would love your help in crafting our 2021 topics for professional development (for the Symposium and beyond).

>> Suggest a 2021 Topic! <<

If you have specific ideas or feedback, please hit “Reply” to this email and let me know!

Also, if you missed it, we shared a few resources in our annual “thank you” email last month. You can see the resources and discounts here.

Marie Zimenoff

HOW TO PERFECT YOUR BRAND PRESENCE ON VIDEO
Join us for this FREE call TODAY, December 17, 2020!

RSVP TODAY

2021 TRENDS WHITE PAPER RELEASE WEBINAR
January 12, 2021

RSVP to Save Your Seat

SAVE THE DATES! CTL PROFESSIONAL DEVELOPMENT SYMPOSIUM
Virtual!! March 16-26

CTL NEWS & EVENTS 
  • Perfect Your Brand Presence on Video
  • 2021 Trends White Paper Release Webinar
  • CTL Associate News & Opportunities

INDUSTRY NEWS & RESOURCES

    • Business: Free Marketing Ideas
    • Hiring Trends: Skills Emphasis & Diversity
    • Job Search: LinkedIn Job Search
    • Interviewing: Negotiating in a Downturn
    • Branding: Succeeding in Hybrid World
    • Mindset: Career Hope in 2021
    CONGRATULATIONS TO OUR COLLEAGUES
    • Colleagues Earn Prestigious Credential

    UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

    CTL & RWA Events

    • How to Perfect Your Brand Presence on Video
    • Trend Tuesday Live
    • 2021 Career Industry Trends White Paper Release Webinar
    • How to Coach Clients to Confidence, Even in the Face of Barriers
    • Certified Personal Branding Strategist Class
    • Resumes & Profiles for the COVID Era
    • Academy Certified Resume Writer Course
    • Certified Career Transition Coach

    Help spread the word. Share this with a colleague who is passionate on being up to date on all things career!

    Did you miss an issue of Career Trends Happy Hour?
    Read all past editions online!

    DEC 17 | How to Perfect Your Brand Presence on Video

    Video interviews are here to stay. In fact, only 11% of interviewers DON'T think that interviews will be the way of the future post-COVID.

    You've read the articles about lighting, camera angles, and sound, but how can you really help your clients stand out and be confident on camera?

    We'll talk about the emotional, psychological, physiological, and physical preparation clients can do to give a peak interview performance -- and the foundational personal branding concepts that will perfect their presence and propel them ahead of the competition.

    JAN 12 | 2021 Career Industry Trends White Paper Release Webinar

    Celebrate the release of our 11th annual white paper with us!

    Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients.

    CTL ASSOCIATE NEWS & OPPORTUNITIES

    CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

    Want to get in on these opportunities? Join as a CTL Associate today!

    Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

    Which one is your favorite? Reply and let me know!

    If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @careerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

    Business: 27 Free & Low-Budget Marketing Ideas for Any Business (Business 2 Community)

    If you want to spend some time over the holidays getting a jump start on your 2021 business plan, these ideas are sure to give you some inspiration and revenue generation!
    Read more

    Hiring Trends: Initiative to Place Greater Emphasis on Skills, Improve Equity & Diversity (Business Roundtable)

    The trend toward hiring for skills instead of degrees continues, and this article shares what one company is doing and how it will also improve equity and diversity in the workplace.

    Read more

    Job Search: How to Use LinkedIn to Find a Job (US News)

    This in-depth article from Hannah Morgan goes through all the features that a job seeker can use on LinkedIn to find and apply for jobs. You might also check out this article on how to use Instagram for job search (37% of recruiters are now using Instagram in recruiting!).

    Read more

    Perfect Your Brand Presence on Video

    FREE Call December 17, 2020
    New Tips for a Standout Virtual Brand

    Learn More & Join

    Interviewing: How to Negotiate with Confidence When You Really Need the Job (Forbes)

    Many of our clients are starting to feel the pressure of unemployment. But that doesn’t mean they can’t negotiate with confidence! This article shares practical tips to help them do just that.

    Read more

    Branding: Going Deeper to Succeed in a Hybrid World (CTL Video)

    We live in a hybrid world – not just in mixing in-person and virtual work – but in how our strengths are realized throughout our career. See this new model and a few tools that can help you talk to your clients about the importance of having a clear foundation in their personal brand.

    Read more

    Mindset: Why You Can Be Hopeful About Your Career in 2021 and Beyond (Jessica Sweet on LinkedIn)

    If you are looking for hope or inspiration to share with your clients, this compilation is packed full of it! Print it and use it as a guide for your gratitude practice until the end of the year and beyond.

    Read more

    Colleagues Earn Prestigious Credential

    Congratulations to Latasha Williams who earned the Certified Career Transition Coach (CCTC) credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the good work!

    Please reply to this newsletter with your kudos, upcoming events, or latest happenings so I can share them with everyone!

    CTL & RWA EVENTS

    December 17, 2020 | 1:00PM US ET
    How to Perfect Your Brand Presence on Video

    Video interviews are here to stay. In fact, only 11% of interviewers DON'T think that interviews will be the way of the future post-COVID. You've read the articles about lighting, camera angles, and sound, but how can you really help your clients stand out and be confident on camera?

    We'll talk about the emotional, psychological, physiological, and physical preparation clients can do to give a peak interview performance -- and the foundational personal branding concepts that will perfect their presence and propel them ahead of the competition. Learn more and RSVP today!

    December 22, 2020 | 4:00PM-4:30PM US ET
    Trend Tuesday Live

    Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and moreRSVP to get weekly reminders.

    January 12, 2021 | 4:00PM US ET
    2021 Career Industry Trends White Paper Release Webinar

    Celebrate the release of our 11th annual white paper with us! Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and RSVP today!

    January 14, 2021 | 3:00PM-4:30PM US ET
    How to Coach Clients to Confidence, Even in the Face of Barriers

    Join branding and LinkedIn expert Marietta Gentles Crawford and CTL CEO Marie Zimenoff for an action-packed session that will help you coach your clients to be more confident — despite new obstacles job seekers face. You'll learn key questions to ask your clients that will uncover their most competitive skills and how to identify the barriers they face, whether self-imposed or external, so they can adjust their mindsets. Learn more and Register today!

    January 21, 2021 | 11:00AM-12:30PM US ET
    Certified Personal Branding Strategist Class

    Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

    February 2, 2021 | 11:00AM-1:00PM US ET
    Resumes & Profiles for the COVID Era: Gigs, Gaps & Other Unruly Work History

    We're putting together a session with samples and expertise from our ACRW and MRW community! You'll learn strategies for dealing with gaps due to long-term unemployment, caring for sick family, and more PLUS samples for gig workers and those who are freelancing during this time. If you have other questions or suggestions you'd like us to address, please email marie@resumewritingacademy.com! Learn more and register today.

    February 11, 2021 | 3:00PM-4:30PM US ET
    Academy Certified Resume Writer Course

    Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

    March 10, 2021 | 3:00PM-4:30PM US ET
    Certified Career Transition Coach

    Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

    Marie Zimenoff
    marie@careerthoughtleaders.com
    855-333-5793

    CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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