Issue 426 | December 15, 2022

"Take your own yellow brick road and meet your own inner wizard." - Calm App Reflection

AI can write resumes, cover letters, and interview scripts, oh my!

The internet is buzzing about the new technology, ChatGPT, that can write resumes and cover letters.

Similar technology has been writing blogs for marketers for the last few years. Most marketing professionals have learned that it is great to create a framework or get you started, and it requires editing and livening with a story to create an effective blog.

As we were teaching our storytelling class this week, we discussed how this will be true with resumes and cover letters - at least for the foreseeable future. 

Artificial intelligence cannot - yet - write your story. If you are writing resumes full of duties and generic statements, yes, AI can write that. It can even, scarily, write some points that sound like stories (with fake numbers!), but those aren't your clients stories.

There are many great ways to use this new technology to do research, get ideas of what should be included in a resume (although I'll argue that your real target job descriptions still need to be part of the plan here), and more.

If we as career service providers want to be effective and continue to thrive in the future, it will be important we learn how to use these systems and we learn how to education clients about the dangers of relying on them too much.

If you want a deeper dive into these systems and what they mean for your work, join me for our Trend Tuesday next week!

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you want to stay up on the new and the next in careers, join us in San Diego for our 2023 Symposium. The registration price increases after December 31!

Price Increases for 2023 Symposium Registration after December 31!

Learn More & Register Now


          • Save on Your Registration for the 2023 Symposium by December 31
          • CTL Associate News & Opportunities


          • Workforce Trends: Employment Demographics
          • Coaching: A Talent Development Skill
          • Wellness: Overcome Burnout with Strengths
          • Salary Trends: Pay Transparency & Recruiting Costs
          • Technology: ChatGPT in Job Search
          • Career Advancement: Turning Stress into Fulfillment


                    • Colleagues Earn Prestigious Credentials


                    • Trend Tuesday Live
                    • Certified Personal Branding Strategist Class
                    • Academy Certified Resume Writer Course

                                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

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                                        Dec 31 | Price Increases for CTL 2023 Symposium

                                        Join us for 3 days of career rejuvenation through connecting, learning, and an exceptional location... one of the only private beaches in San Diego! Enjoy a luxury resort at a great group rate (see the bottom of the page for hotel information!).

                                        Our speaker lineup will include thought leaders from the careers industry and outside of the industry to bring you the resources you need to refresh your approach and the inspiration you need to renew your energy. 

                                        Who attends the Career Thought Leaders Professional Development Symposium? Career and leadership coaches, career services staff, professional resume writers, personal branding strategists, military transition staff, and like-minded professionals who guide others in advancing their careers.

                                          TUESDAY (3/28/23) WORKSHOP

                                          Callings: The Power of Passionate Work

                                          People who are fueled by a sense of calling about their work—a deep feeling of fit and purpose, a match between who they are and what they do—will bring that kind of passion and spirit to their jobs and careers, their companies and communities, their lives and the lives of others.

                                          This presentation is designed around a series of self-reflective questions—as well as discussion, brainstorming, dyad and small-group work—geared to assisting career- and workforce-development professionals in helping students & clients clarify their sense of calling. But we'll also approach the questions and tools first-person, to get a feel for them ourselves, in the process helping you—and those you counsel and coach—gain clarity and courage to take whatever Next Steps will deepen alignment with those callings. These steps could be to make a creative leap or career change, launch a new venture or collaboration, take on a new role or let go of an old one, or make any course-correction in your professional or personal life.

                                          We’ll also explore the questions that arise naturally in the presence of any call: What does it ask of us? How do we tell the true call from the false? How do we handle our resistance to it? What happens when we say no? What happens when we say yes?

                                          PRESENTER BIO
                                          Gregg Levoy is the author of Callings: Finding and Following An Authentic Life (Random House)—rated among the "Top 20 Career Publications" by the Workforce Information Group and a text in various graduate programs in Management and Organizational Leadership—and Vital Signs: The Nature and Nurture of Passion (Penguin).

                                          He is a former “behavioral specialist” at USA Today, a regular blogger for Psychology Today, and has Keynoted at the NCDA Conference, International Career Development Conference, American Counseling Assn Conference, Wisconsin Employment & Training Assn Conference, National Assn of Colleges & Employers Conferences, Smithsonian Institution, Microsoft, British Petroleum, American Express, and the Universities of California/Colorado/Washington/Arizona/Nevada/Wisconsin/Kansas/Texas and others, and has appeared on ABC-TV, CNN, NPR and PBS.

                                          A former adjunct professor of journalism at the University of New Mexico, former columnist and reporter for USA Today and the Cincinnati Enquirer, he has written for the New York Times Magazine, Washington Post, Omni, Fast Company, Reader’s Digest, and many others. His website is

                                          TUESDAY (3/28/23) CONCURRENT SESSION

                                          Practical Tips for Growing Your Business with Corporate Clients - Carol Parker Walsh

                                          If you've been doing career and personal brand coaching for a few years now, chances are you have a successful practice. However, less than 10% of coaches make over 6 figures in their coaching practice. While there are a variety of reasons that those in the coaching industry struggle to break the 6-figure mark consistently in their business, one of the reasons is that it's difficult to create long-term coaching relationships or get repeat business from clients. 

                                          Too many coaches offer one-and-done services and feel constrained by the amount they can charge for their services. However, career coaches and personal brand experts can double or even triple your annual revenue by adding corporate clients to your business.

                                          In this workshop, Carol will share her experience working with corporate clients for the past 20 years and provide practical tips to help you land corporate clients.

                                          You'll Learn
                                          • Strategies to help you land your first corporate client to land long-term multiple 6-
                                          figure contracts.
                                          • How to determine the right corporate clients to reach out to based on your
                                          business model
                                          • Strategies for reaching out to new clients
                                          • How to build your "bench" of experts to support your work
                                          • Sample packages you can offer
                                          • How to craft a corporate proposal
                                          • How to create an evergreen business from just one corporate client
                                          • And more!

                                          PRESENTER BIO:
                                          Dr. Carol Parker Walsh is an executive and leadership coach helping her clients showcase their brilliance and design an epic career and life that matters. She's an award-winning certified organizational consultant, career and personal brand strategist, and executive coach. A TEDx presenter, 3x Amazon best-selling author, international keynote, and member of Forbes Coaches Council, Newsweek Expert Forum, Harvard Business Review Advisory Council, and Entrepreneur Leadership Network, Carol is also the resident career expert on ABC's AM Northwest Morning Show.

                                          A catalyst for transformational growth, confidence, and career/life alignment, Carol leverages her J.D. and Ph.D. and multiple certifications, along with her almost 30 years of experience as an attorney, executive leader, professor, dean, and social scientist to help driven professionals elevate their income and amplify their confidence, expertise, and authority.

                                          Carol has been the "go-to" coach for Grammy Award Winners, Paralympic Gold Medalists, and Fortune 500 leaders. She was selected as one of the100 Dynamic Leaders of the Year by Exeleon Magazine, and her company, Carol Parker Walsh Consulting, was awarded the 2021 Impact Company of the Year Award. In addition, her podcast, The Midlife Career Rebel, was named one of Mac's List Top Career Podcasts for 2022. Carol is a sought-after speaker and has appeared on podcasts and stages worldwide.

                                          Watch for more speaker announcements next week!

                                          Learn More and Register

                                          CTL ASSOCIATE NEWS & OPPORTUNITIES

                                          CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                          Want to get in on these opportunities? Join as a CTL Associate today!

                                          Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                          VISIT OUR SHOP

                                          Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                          Which one is your favorite? Reply and let me know!

                                          If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                          Workforce Trends: Long-Term Trends in Employment by Age Group (Advisor Perspectives)

                                          Are women participating in the workforce at a higher rate today? Are people really staying in the workforce longer? This article outlines data that answers those questions and more.

                                          Read More

                                          Coaching: Embedding Coaching as a Critical Talent Development Skill (Talent Management)

                                          If you are working within the corporate setting or want to, this is an excellent article outlining the benefits of coaching for middle and senior-level leadership development. If you are wanting to get more of these types of engagements, you won’t want to miss the session by Carol Parker-Walsh at the 2023 Symposium!

                                          Read More

                                          Wellness: How to Overcome Burnout with Strengths (Gallup)

                                          As many of us use the strengths-based approach in our work, this is a must-read on how we can apply it to other areas of our coaching.

                                          Read More

                                          Early Registration Ends for CTL Symposium in San Diego

                                          Join us on an exclusive beach location to learn and network with forward-thinking colleagues!

                                          Learn More & Register

                                          Salary Trends: Study: Pay Transparency Reduces Recruiting Costs (SHRM)

                                          While there are many reports of pros and cons related to salary transparency, this study shares what the financial benefits are for companies in using the approach. Have you seen it benefit your clients?

                                          Read More

                                          Technology: How to Use ChatGPT for Your Job Search (AvidCareerist)

                                          The internet is buzzing with reactions to a new AI chat system that answers questions, writes cover letters, identifies target companies, and more. What does it really mean for job seekers? Read this article for insights from Donna Svei. What does it mean for your work? Join me on Tuesday to explore how we can use it, what to warn clients about, and how to make sure we communicate the value of our services alongside the tool.

                                          Read More

                                          Career Advancement: How Emotionally Intelligent People Turn Frustration and Stress into Fulfillment and Achievement (Inc.)

                                          This article shares a few simple (but not necessarily easy) mindset shifts that can reduce stress at work – particularly in interactions with others. A great read not only for work, but for those family interactions many will have over the holidays!

                                          Read More

                                          Congratulations to Amy Leighton, Brenda Cunningham, Dahlia Ashford, Deb Welke, Deborah Curry, Denise Bitler, Holly Leyva, Laura Johnson, Lynda Grossman, Myriam-Rose Kohn, Paloma Valverde, Robbie Sewell, and Steven Starks – our first graduating class from the Certified Interview and Compensation Negotiation Coach program from Career Thought Leaders. These professionals are now uniquely equipped to lead clients through interview preparation, performance, and multi-faceted compensation negotiation.

                                          Congratulations to Sharon Olbeter, Jill Fahlgren, Laura Johnson, Kymberli Speight, and Nelson Emilio who earned and renewed the Certified Digital Branding Strategist credential from Career Thought Leaders. They are now leading the pack in guiding clients to create a stand-out digital brand based on the Reach Personal Branding methodology!

                                          CTL & RWA EVENTS

                                          Get the Recording
                                          Recession-Proof Your Business with a Course or Workshop
                                          During times of economic uncertainty, it can be tempting to discount services. This tactic can undermine your income for years to come and may or may not achieve the goal of increased revenue. A workshop or course - whether a few minutes, a few hours, or a few days - can open the door for new clients to deepen their understanding of the services you offer while solving an immediate problem. Join us for a hands-on session where you will create the outline, base content, marketing strategy, and logistics plan for delivering the webinar. Learn more and register.

                                          December 20, 2022 | 4:00PM-4:30PM US ET
                                          Trend Tuesday Live
                                          Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                          January 24, 2023 | 11:00AM-12:30PM US ET
                                          Certified Personal Branding Strategist Class
                                          Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                          February 9, 2023 | 1:00PM-2:30PM US ET
                                          Academy Certified Resume Writer Course
                                          Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 35th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                          Marie Zimenoff

                                          CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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