Issue 425 | December 8, 2022

"To descend into ourselves, we must first lift ourselves up." - Joseph Joubert, 18th Century French moralist and essayist

Are you a fan of the strengths-based approach?

Since learning about it at the beginning of my coaching career, I have been a fan. The idea of focusing on our strengths is alluring, but I especially like the idea of using our strengths to address weaknesses when needed.

Recently, my skills in this area have been tested.

My son (1st grade) enjoys math and it seems to come easily. Reading? Not so much.

But reading is important. We can't just focus on his strength in math and not worry about it.

I dug into my coaching toolbox to think about it differently.

What does he love about math? Could we apply that to reading? 

What makes math easier to learn? How could we translate that?

How do we make sure we don't overfocus on the weakness and invest time in building on his strengths?

One little "ah-ha" was that we do math more seamlessly in everyday life. Now we've started doing that more with reading. He's seeing the value and making strides!

This same strengths-based approach can be used in our business (here's my video on that from last week), our mindset, our career choices, our job search and so much more.

How do you help your clients capitalize on what comes easy and leverage those strengths to address weaker areas when necessary? How can you use your strengths more in 2023?

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If teaching and training is one of your strengths you want to capitalize on for 2023 in your business, join us to create your workshop or course on December 14!

Recession-Proof Your Business with a Course or Workshop

Register for the Hands-on Workshop + the Recording


          • Recession-proof Your Business with a Course or Workshop
          • CTL Associate News & Opportunities


          • Workplace Trends: Burnout’s Cousin: Burn-On
          • Social Media: Social Media Trends for 2023
          • Business: Strengths-based Marketing Plan
          • Leadership: Management Styles
          • Gig Work: Why You Should Start a Gig
          • Workforce Trends: Tech Layoffs & the US Economy


                    • Colleagues Earn Prestigious Credentials


                    • Trend Tuesday Live
                    • Recession-Proof Your Business With a Course or Workshop
                    • Certified Personal Branding Strategist Class
                    • Academy Certified Resume Writer Course

                                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                        Did you miss an issue of Career Trends Happy Hour?
                                        Read all past editions online!

                                        Dec 14 | Recession-Proof Your Business with a Course or Workshop

                                        A workshop or course – whether a few minutes, a few hours, or a few days – can open the door for new clients to deepen their understanding of your services while solving an immediate problem.

                                        During times of economic uncertainty, it can be tempting to discount services. This tactic can undermine your income for years to come and may or may not achieve the goal of increased revenue. Instead, consider value-add services that help your clients, bring in revenue, and create an entry point for buyers who may not be ready for your signature service offering.

                                        Join us for a hands-on session where you will create the outline, base content, marketing strategy, and logistics plan for delivering the webinar.

                                        Kick off 2023 with a new strategy for serving clients and setting a foundation for a recession-proof business!

                                        Walk away with a completed plan for your 2023 webinar, course, or workshop + the tech plan to execute it easily!

                                        During this 2-hour hands-on workshop, you'll have the opportunity to get the building blocks in place for your 2023 launch:

                                        • Choose a topic that will appeal to your audience and give them tangible takeaways **while setting the stage for your service offering.
                                        • Complete a rough outline for your content and get feedback from peers. Learn and evaluate the possible delivery methods: webinar, mini-course, challenge, workshop/bootcamp, and more.
                                        • Understand the pros and cons of free versus low-cost offers and determine where you want to start. Compose your title options and learn a process for vetting them in your market.
                                        • Draft your key marketing messages and get feedback.
                                        • Get an overview of technology options and how to choose what is best for you to take registrations, deliver your webinar, and follow up.
                                        • Sketch out your plan for following up with attendees and sharing your offer for the next steps to work with you.

                                        If you want to step into 2023 ready to deliver, this workshop is for you!

                                        Registration includes the live course as well as lifetime access to the recording and resources.

                                          CTL ASSOCIATE NEWS & OPPORTUNITIES

                                          CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                          Want to get in on these opportunities? Join as a CTL Associate today!

                                          Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                          VISIT OUR SHOP

                                          Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                          Which one is your favorite? Reply and let me know!

                                          If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                          Workplace Trends: Now They’re Diagnosing Burnout’s Never-Quit Cousin: Burn-On (World Crunch)

                                          If you have clients that don’t resonate with the term “burnout,” this new “burn-on” concept might be a good conversation starter. This bonus article talks about another new term – “career cushioning.”

                                          Read More

                                          Social Media: 5 Social Media Trends That Brands Have to Cope with in 2023 (Marketing Interactive)

                                          This article talks about trends in collaboration, search, virtual and augmented reality, and more. Also, if you don’t have it yet, it looks like the “focused inbox” is rolling out more globally on LinkedIn!

                                          Read More

                                          Business: Creating a Strengths-Based Marketing Plan for 2023 (CTL Video)

                                          If you are tired of feeling like you *should be* doing certain things to market your career services business, listen in to this conversation about how you can build a plan that works for you. If workshops, webinars, or challenges are in your plan for 2023, join us for a workshop on workshops where you’ll create the outline, marketing plan, and more.

                                          Watch Now

                                          Recession-Proof Your Business with a Course or Workshop

                                          Help more potential clients and bring more great-fit clients into your more comprehensive services.

                                          Join Us Live December 14 or Get the Recording

                                          Leadership: 3 Categories and 8 Subcategories of Management Styles (Ladders)

                                          There isn’t one right way to be a manager or leader. This article outlines different management styles that can be used to be more effective. This is a great read for those new to leadership roles!

                                          Read More

                                          Gig Work: 70% of Workers Have Gotten a Side Gig Over the Past Year (Nasdaq)

                                          Gig work is one of the big trends for 2023. This article shares data around it and reasons your clients might consider doing the same. This bonus article shares tech tools they can use to find these types of roles – a few I hadn’t heard about before!

                                          Read More

                                          Workforce Trends: Tech Layoffs May Not Be a Bad Omen for US Economy at Large (CNBC)

                                          If recent tech layoffs have your clients anxious, this article provides a different perspective on what these layoffs mean for the US economy. This bonus article addresses a related concern: Is this a good time to ask for a raise?

                                          Read More

                                          Congratulations to Madelyn Mackie who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. You are now among a growing group of coaches who’ve created more structured processes for job seekers to achieve their goals even faster!

                                          Congratulations to Natasha Knight, Birgitte Alstrom, Erin Suess, and Melanie Denny who earned and renewed the Certified Digital Branding Strategist credential from Career Thought Leaders. They are now leading the pack in guiding clients to create a stand-out digital brand based on the Reach Personal Branding methodology!

                                          CTL & RWA EVENTS

                                          December 13, 2022 | 4:00PM-4:30PM US ET
                                          Trend Tuesday Live
                                          Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                          December 14, 2022 | 11:00AM-1:00PM US ET
                                          Recession-Proof Your Business with a Course or Workshop
                                          During times of economic uncertainty, it can be tempting to discount services. This tactic can undermine your income for years to come and may or may not achieve the goal of increased revenue. A workshop or course - whether a few minutes, a few hours, or a few days - can open the door for new clients to deepen their understanding of the services you offer while solving an immediate problem. Join us for a hands-on session where you will create the outline, base content, marketing strategy, and logistics plan for delivering the webinar. Learn more and register.

                                          January 24, 2023 | 11:00AM-12:30PM US ET
                                          Certified Personal Branding Strategist Class
                                          Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                          February 9, 2023 | 1:00PM-2:30PM US ET
                                          Academy Certified Resume Writer Course
                                          Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 35th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                          Marie Zimenoff

                                          CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
                                          © 2014-2022 Career Thought Leaders. All Rights Reserved.
                                          CTL | RWA | About Us | Join | Contact Us

                                          If you are having trouble viewing this newsletter, please click here.

                                          This message was sent to you by {Organization_Name}
                                          If you no longer wish to receive these emails, you can unsubscribe at any time