Issue 375 | November 18, 2021

“The best way to predict the future is to create it.” – Peter Drucker

What a fun week we’ve been having at Career Jam!

We've learned about technology that can use your LinkedIn profile to tell a hiring manager how best to reach out to you (perfectly identifying my DiSC profile and a few other characteristics from my LinkedIn!).

We've learned about new tools to help job seekers track jobs and talked about how they can use sales and marketing tools to their benefit to scale job search conversations.


We've heard about the top jobs for 2021 and beyond -- remembering that they're not all in tech!

And we've talked about the importance of working with all our leaders to understand how leadership is evolving to be inclusive and empathetic (and that this term doesn't apply to specific titles).

We joked a bit about feeling like dinosaurs after being overwhelmed by the onslaught of new technology many of our speakers discussed. But those who attended Career Jam are now aware of the leading edge in our industry and ready to go out and make use of these tools and new information with clients.

Pretending change isn't happening or that it won't impact our work won't make it go away.

You don't have to attend Career Jam to stay on top of it all (although I do love hearing the "Ooo" and "Awe" of those attending), and as we look at these last few weeks of 2021, I'd encourage you to carve out some time to consider how what you do will change next year. 

What are you reading? What one new tool or technology are you making sure clients are aware of in their search? What year are your favorite resources from on the key topics in your work?

I'd love for you to Reply and let me know some of your favorite resources. And, if you are looking for some to add to your toolbox or reading list, you can check out last year's white paper or --- ONLY through December 4 --- purchase the recordings, transcripts, and other materials from Career Jam 2021.

Marie Zimenoff
CEO, Career Thought Leaders

Become a Social Media for Job Search Strategist
Little-known Tips to Speed Up Your Clients’ Search
(Plus Scripts, Worksheets, and More!)

Starts November 30, 2021

Learn More & Register

Earn Your Academy Certified Profile Writer Credential
Learn to Write Storied, Optimized Profiles (LinkedIn & Beyond)
Plus Feedback on Your Writing to Increase Your Confidence

Starts December 1, 2021

Learn More & Register
      • Become a Social Media for Job Search Strategist
      • Formatting Mastery on December 9
      • CTL Associate News & Opportunities


        • Leadership: Resist the Urge to Fix Everything
        • Job Search: Find Jobs That Pay Student Loans
        • Diversity: Improving Diversity at the Top
        • Career Management: Ditch the Ladder for a River
        • Social Media: Using Social Media to Find Jobs
        • Generation Z: Key Trends & Traits


            CTL & RWA Events

            • Trend Tuesday Live
            • Social Media for Job Search Strategist
            • Academy Certified Profile Writer
            • Formatting Mastery: Design Resumes That Appeal to Humans & Bots
            • CTL Annual Symposium

                Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                Did you miss an issue of Career Trends Happy Hour?
                Read all past editions online!

                NOV 30 | Social Media for Job Search Strategist Class Starts

                Did you know that more recruiters are using Facebook to recruit than LinkedIn according to Jobvite's 2021 research?

                While LinkedIn is still important in job search, there are many opportunities for clients to use other platforms - Facebook, Twitter, Instagram, TikTok, and more - to engage with hiring managers, speed up their job search, and get the job they want.

                In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and having processes, scripts, and other tools to execute their search.

                Classes will be recorded and students will have lifetime access to recordings.

                Week 1: Strategy & LinkedIn (Nov. 30)

                • Clarifying Job Search Focus
                • Evaluating Social Platforms for Use in Search
                • Using Advanced LinkedIn Search Techniques for Job Search
                • Optimizing LinkedIn, Facebook, IG & Twitter Profiles ** NOTE: This is not a writing class. We will focus on more proactive search strategies while touching on profile optimization (and giving you a checklist to optimize it!)

                Week 2: LinkedIn & Twitter (Dec. 7)

                • Maximizing LinkedIn's Jobs Feature
                • Using a Relationship-Building System
                • Employing Hashtag Strategies for Research
                • Maximizing Scripts for Connecting

                Week 3: Instagram & Facebook (Dec. 14)

                • Using Groups & Company Pages
                • Employing Hashtag Strategies for Research
                • Engaging to Build Relationships
                • Maximizing FB Jobs Features

                Week 4: TikTok, Snapchat, Niche Sites & Executing the Plan (Dec. 21)

                • Using Strategies for Job Search on Niche Sites
                • Speeding Search with Job Search Planning & Tracking
                • Coaching Strategies for Dealing with Fear & Overwhelm

                Act quickly to get the introductory rate on this course only available through December 6!

                DEC 1 | Academy Certified Profile Writer Course Starts

                “91% of employers will Google® your name before they'll consider interviewing you or hiring you." – Dick Bolles, What Color is Your Parachute? Guide to Rethinking Resumes.

                What will they find when they search for your client? The top results will be their profiles on the most popular social media sites: LinkedIn, Twitter, Facebook, and Instagram.

                If you want your clients to stand out online and attract their target employers, they need search-optimized profiles that engage a reader with content that goes beyond the resume. Resume Writing Academy can give you the confidence you need to write these profiles and get clients the results they desire! Register below or learn more here.

                Register for the Fall 2020 Academy Certified Profile Writer (ACPW) program.

                The group webclass starts December 1, from 12:00-1:30 pm Eastern.

                All classes are recorded so students can listen later.

                Class Schedule (all classes 12:00-1:30 pm ET)

                • Class 1: Dec. 1, Social Media Hiring Trends & Profile Writing Strategies
                • Class 2: Dec. 2, Profile Grammar & Language Best Practices (optional for existing ACRWs)
                • Class 3: Dec. 8, Formatting Social Media Profiles for Readability & Visual Appeal
                • Class 4: Dec. 9, Section-by-Section Strategies for Stand-Out LinkedIn Profiles
                • Class 5: Dec 15, Gathering Client Data with Personality & Writing Twitter, Facebook & Other Profiles


                CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                Want to get in on these opportunities? Join as a CTL Associate today!

                Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                VISIT OUR SHOP

                Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                Which one is your favorite? Reply and let me know!

                If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                Leadership: Why Leaders Need to Resist the Urge to Fix Everything (Fast Company)

                Many of our discussions about the evolution of leadership centered on how the top-down mentality is on its way out. This article talks about why – and how – leaders can take a more modern approach. Great thoughts for us coaches as well!
                Read More

                Job Search: This New Tool Finds Job Openings at Companies That Will Help You Pay Down Your Student Loans (Money)

                Read this article about student loan debt and an overview of this system by Goodly App that will help your clients find a company that will help pay off student loans.

                Read More

                Diversity: No Small Task: Improving and Measuring Diversity at the Top Requires Continued Action (Corporate Compliance Insights)

                This article shares data around why diversity is important to the bottom line, research around the current state of diversity in leadership, and information on what companies are doing to diversify their boards and leadership teams.

                Read More

                Become a Social Media for Job Search Strategist

                Little-known Tips to Speed Up Your Clients’ Search
                (Plus Scripts, Worksheets, and More!)
                Starts November 30, 2021

                Learn More & Register

                Career Management: Why You Should Ditch the Idea of a ‘Career Ladder’ in Favor of a ‘Career River’ (Well and Good)

                We have long ago ditched the idea of a career ladder for other metaphors like a jungle gym, lattice, or climbing wall. This article shares another metaphor that might be helpful for your clients – a river. How do you think that will appeal to your clients?

                Read More

                Social Media: TikTok Resumes and Instagram Portfolios: How College Students Are Using Social Media to Find Jobs (CNBC)

                Just because they are digital natives doesn’t mean that all young professionals understand how to use social media to improve their digital brand aligned with their job search. This article shares how some students are using these tools. If you want to understand how to use them better yourself, join us for the Social Media for Job Search class!
                Read More

                Generation Z: LinkedIn Shares New Insights into Key Trends and Traits Among Gen Z (Social Media Today)

                This article gives the highlights from a LinkedIn study looking at the key traits and trends that define Generation Z – soon to become the biggest consumer group worldwide. How are you working with Gen Z?

                Read More

                CTL & RWA EVENTS

                November 23, 2021 | SPECIAL TIME 10:00AM-10:30AM US ET
                Trend Tuesday Live
                Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                November 30, 2021 | 12:00PM-1:30PM US ET
                Social Media for Job Search Strategist
                Our clients are getting more selective in the jobs they want. Although getting found by recruiters is always nice, if they want to position themselves for the jobs they really want, they need to be proactive in using social media as a job search tool. In this class we go beyond the basics of LinkedIn to explore how your clients can use many social media tools to connect, build relationships, uncover jobs, and land that ideal role. Learn more and register.

                December 1, 2021 | 12:00PM-1:30PM US ET
                Academy Certified Profile Writer
                Jobvite’s latest study showed recruiters are using more social media platforms to source and screen candidates. In this training and certification program, we’ve been teaching in-depth strategies for writing, optimizing, and formatting social media profiles (LinkedIn, Facebook, Twitter, Instagram, and More!) for more than 5 years. Ready to help your clients really get found online? Learn more and register.

                December 9, 2021 | 2:00PM-4:00PM US ET
                Formatting Mastery: Design Resumes That Appeal to Humans & Bots
                Learn formatting strategies to create resumes that stand out without getting screened out. Award-winning resume writer Cassie Olson joins RWA CEO Marie Zimenoff to give you step-by-step guidance to create the looks you want that are also ATS-friendly designs. We'll cover columns, shading, graphics, vectors, text box alternatives (these don't work with ATS), and more. Join us to help your clients come out on top! Learn more and register.

                April 10-13, 2022 | 8:00AM-5:00PM US PT
                Career Thought Leaders Professional Development Symposium
                Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

                Marie Zimenoff

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