Issue 423 | November 17, 2022

"Learning to adapt to the current circumstances is a key to being happy. Right now, it's like this." - Calm App Reflection

Evaluations from some of my early presentations were not great. They included comments that I was "quiet" and "introverted."

There was a moment where I wasn't sure this was for me. Where I struggled with not being like a few of my mentors who were entertaining and charismatic.

Then one night before a Colorado Career Development Association conference I had the opportunity to connect with a sought-after trainer.

He shared with me that he was introverted as well!

And he let me in on a secret: his introversion was a gift. Some of the most talented speakers and trainers are introverted.

Instead of focusing on their own performance, introverts can capitalize on a heightened focus on the audience. What will benefit them? How do you draw them into the story?

This is something I'm definitely still working on, and every time I go to a training on being a more effective trainer (oh, the irony!), they reinforce the power of storytelling.

Storytelling is the connector. Good storytellers don't simply tell a story, they engage their readers or audience to the point where they can put themselves into the story.

Of course, another key lesson here is that we have to be ourselves to connect with the audience. We must lean into our own strengths and ways of being. 

What's your strength in telling stories? Were you a born storyteller or have you worked at it? What makes you an engaging presenter, trainer, or coach?

Hit reply and let me know; I'd love to hear what makes you shine!

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you want to keep building your storytelling muscles, join Louise Kursmark, Deb Dib, and me for the Academy Certified Career Storyteller class that started yesterday (you get access to the recording to catch up and join us live Nov. 30 if you wish or continue on self-paced!).

Coaching Week Starts November 28

Group Coaching, Resources & More to Build Your Authority in the Careers Industry

Learn More & Register

Certified Hidden Job Market Coach Starts December 1

Help Clients with a Structured Approach to Job Search Planning, Networking, and Action.

Learn More & Register


          • Coaching Week Starts November 28
          • Certified Hidden Job Market Coach Course Starts December 1
          • CTL Associate News & Opportunities


          • Diversity: Trickle-Down Effect from Board Diversity
          • Workforce Trends: Skills-Based Approach
          • Remote Work: End of Flexible Work
          • Career Coaching: Do You Need a Career Coach
          • Employment Trends: Hiring Rising & Falling
          • Storytelling: What it Looks Like in Resumes & Profiles


                    • CTL & RWA Events
                    • Trend Tuesday Live
                    • Coaching Week
                    • Certified Hidden Job Market Course
                    • Recession-Proof Your Business With a Course or Workshop

                                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                        Did you miss an issue of Career Trends Happy Hour?
                                        Read all past editions online!

                                        Nov 28 | Coaching Week: Group Coaching, Resources & More to Build Your Authority in the Careers Industry

                                        Dozens of articles are shared every day on career-related topics and the future of work. Are you keeping up? Or are you...

                                        Overwhelmed and struggling to keep up with the latest information in the industry…

                                        Tired of searching for new knowledge to have the best strategies and tools for every client and prospect...

                                        Seeking more confidence and credibility to close sales faster and smooth client engagements...

                                        Yearning for a community of thought leaders who will help you stay ahead of trends, refresh your energy, and give feedback as you share your challenges and expertise…

                                        Then read further to learn about the Career Industry Authority (CIA) communities and an exclusive opportunity to preview the membership November 28–December 2.

                                        Join us for Coaching Week!

                                        You get a sneak peek of the Career Industry Authority (CIA) communities with a week full of group coaching, in-depth learning, and more … all tailored for career industry service providers and business owners!

                                        As a career pro, you love what you do and watch your clients achieve their career goals and transformations. But who is supporting you to achieve the same transformation and growth in your career?

                                        Come and meet the CIA … a group of resume writers, career coaches and counselors, business owners, and university/nonprofit staff – some of who are new to the field and many who have been in the business for years.

                                        Share your questions during a Practitioner or Business Owner Strategy Call and get insights from your peers plus research, resources, and tools from CTL CEO Marie Zimenoff.

                                        Get out your notebook for the Exclusive Training Sessions covering popular topics in writing, coaching, branding, and business development.

                                        Coaching Week (November 28 – December 2) will include:

                                        • November 28: Overview & Orientation to the Virtual Community in Mighty Networks (10 am and 4 pm ET)
                                        • November 29: Practitioner Strategy Call – Bring Your Writing, Branding, or Coaching Questions (11:00 am–12:00 pm ET)
                                        • November 30: Business Exclusive Training – 2023 Pricing & Recession-Proofing Your Business (5:00–6:00 pm ET)
                                        • December 1: Practitioner Exclusive Training – Career Change Branding, Coaching & Writing Strategies (5:00–6:00 pm ET)
                                        • December 2: Business Strategy Call – Bring Your Business Development & Management Questions (11:00 am–12:00 pm ET)

                                        ** Coaching Week participants will have access to these session recordings until December 15

                                        Don’t worry…when you register we’ll send you a short recording of a previous strategy call so you can jump right in, participate, and get questions answered during the scheduled calls that will help you in your practice or business.

                                        Plus, you’ll have access to smaller group sessions throughout the week with Marie and members of the CTL Board to “pick our brains” about your pressing business or career-related concerns.

                                        The best part?

                                        If you decide you’d like to join the Career Industry Authority, your investment for Coaching Week ($39) goes toward your membership in the CIA!

                                          Spots Are Limited – Register Today!

                                          Dec 1 | Certified Hidden Job Market Coach Training Program

                                          Job search takes a toll on client confidence, motivation, and follow-through. From targeting their search, to networking and using social media, opportunities for fear to erode their success are constant.

                                          Are you looking for tools to address the fears and barriers that stop job seekers in their tracks?

                                          The Certified Hidden Job Market Coach (CHJMC) program offers a structured approach to job search planning, networking, and proactive search. During this 6-week virtual class, you'll learn how to improve job search strategy, hone your coaching approach, and structure your services so candidates land jobs faster.

                                          And, no, we're not talking about a "hidden job market" created by jobs that aren't listed -- most jobs are posted, especially in the U.S. where company equal opportunity policies require it.

                                          The hidden job market you'll have processes to help clients uncover isn't about how jobs are is how your client can be the "referred" candidate (40+% of hiring managers prefer referrals) and how job seekers can uncover the jobs they want, not just jobs that are open on any given day... 

                                          (We'll also teach you how to help clients improve their success rate applying to posted jobs, but "balanced job search coach" didn't have the same ring or show up in search results when people look for help.)

                                          You’ll also walk away with 40+ worksheets, checklists, scripts, and other tools to use with job seekers throughout the process … all of which you can customize, including adding your business or organization branding!

                                          Delivery: 6 virtual classes (webinar), 1.5 hours each, for 9 hours of training PLUS the 40+ done-for-you worksheets you can customize for your business. No membership or renewal required.

                                            ICF Credits: 4.5 ICF Core Competency credits when you join the live classes!

                                            Classes will be recorded, and you will have lifetime access to the recordings and materials.

                                            CTL ASSOCIATE NEWS & OPPORTUNITIES

                                            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                            Want to get in on these opportunities? Join as a CTL Associate today!

                                            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                            VISIT OUR SHOP

                                            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                            Which one is your favorite? Reply and let me know!

                                            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                            Diversity: New Study Finds Trickle-Down Effect from Board Diversity (JD Supra)

                                            Investors have been prioritizing board diversity for the last few years, and new research shows those efforts have implications for diversity across the organization. Read this article for more plus research from leading universities across the US. Hopefully increased board diversity can make more of an impact in future years; job seekers are still experiencing bias, as detailed in this bonus article.

                                            Read More

                                            Workforce Trends: Taking a Skills-Based Approach to Building the Future of the Workforce (McKinsey & Company)

                                            This article shares more about the skills-based hiring trend and the shift away from requiring degrees. This was one of the favorite topics of Career Jam as Tony de Graaf presented more on what this means for companies and for career services providers. Stay tuned for more insights from that presentation and more during Trend Tuesdays, the White Paper release webinar (save the date for January 10), or purchase the Career Jam recordings.

                                            Read More

                                            Remote Work: It Might Be the End of the Flexible Work Era (Entrepreneur)

                                            The number of flexible work postings has fallen in the last six months. What will this mean for your clients? Will the trend last? If clients are really wanting flexible work, they may think freelance is the answer. This bonus article shares why that may not be the best advice.

                                            Read More

                                            Coaching Week & Career Industry Authority Preview

                                            Get Advice, Build Community & Credibility, Grow Your Business

                                            Register Today – Starts November 28

                                            Career Coaching: Do You Need a Career Coach? (US News)

                                            This article clears up a few misconceptions about hiring a career coach. I especially loved the line: “his job isn’t to inundate his clients with a new information but to bring out latent talents, skills and energies. The best career coaches are the ones who help you get out of your own way.” In this week’s Career Confidante radio, Marcia Wall and I discussed a new coaching idea: coddiwomple. Listen in and let us know what you think!

                                            Read More

                                            Employment Trends: Hiring Is Still Booming in Some Industries – But Falling In Others (CNBC)

                                            This article details the “tale of two labor markets” and the complicated economic trends that our clients are navigating. While the tech layoffs dominate the news, read this for insight into other industries that are struggling.

                                            Read More

                                            Storytelling: What Storytelling Looks Like in a Resume or LinkedIn Profile (Career Thought Leaders Video)

                                            Louise Kursmark blends storytelling and practicality as she shares examples of resumes and profiles that incorporate stories to set your clients above the competition. You can still join us for the Academy Certified Career Storyteller class – listen to the recording of this week’s class and join us live November 30 (or do the class at your own pace).

                                            Watch Now

                                            CTL & RWA EVENTS

                                            Get the Recordings!
                                            Career Jam: Where Experts Forecast The New & The Next
                                            Be ahead of the trends by learning from experts in areas aligned with the 2023 trends in the careers industry. Share in structured discussions with colleagues to learn solutions colleagues are applying today and brainstorm opportunities for you and your clients in the future of work. Learn more and get the recordings today.

                                            November 22, 2022 | 4:00PM-4:30PM US ET
                                            Trend Tuesday LiveJoin us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                            November 28-December 2, 2022 | Various Times
                                            Coaching Week & Career Industry Authority Preview
                                            Get a sneak peek of the Career Industry Authority (CIA) communities plus a week full of group coaching, in-depth learning, and more … all tailored for career industry service providers and business owners! Learn more and register.

                                            December 1, 2022 | 1:00PM-2:30PM US ET
                                            Certified Hidden Job Market Coach Training Program
                                            Are you looking for tools to address the fears and barriers that stop job seekers in their tracks? The Certified Hidden Job Market Coach (CHJMC) program offers a structured approach to job search planning, networking, and proactive search. During this 6-week virtual class, you'll learn how to improve job search strategy, hone your coaching approach, and structure your services so candidates land jobs faster. Learn more and register today.

                                            December 14, 2022 | 11:00AM-1:030PM US ET
                                            Recession-Proof Your Business with a Course or Workshop
                                            During times of economic uncertainty, it can be tempting to discount services. This tactic can undermine your income for years to come and may or may not achieve the goal of increased revenue. A workshop or course - whether a few minutes, a few hours, or a few days - can open the door for new clients to deepen their understanding of the services you offer while solving an immediate problem. Join us for a hands-on session where you will create the outline, base content, marketing strategy, and logistics plan for delivering the webinar. Learn more and register.

                                            Marie Zimenoff

                                            CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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