Issue 371 | October 22, 2021

“It is not the whistle that moves the train.” – D.V. Rangarajan

Do your kids, grandkids, or nieces and nephews make countdown calendars for the holidays? My son created his own calendar a month ago to countdown to his favorite holiday – Halloween.

You can feel the excitement each morning as he crosses off the day before. It makes the celebration so much fun.

This reminds me to revel a bit more in my own big events.

We are 24 days away from the kickoff to Trends Day (Career Jam).


We are 170 days away from the kickoff to Colleagues Day (CTL Symposium – which I always describe to my son as when I get to hang out with my friends like he does every day at school!).

What are you counting down to? A fun vacation? A special holiday in your family?

Having something to look forward to can be an inspiration. Having a specific number put to it makes it even that more real.

For the years while we were trying to get pregnant, the holidays were such a hard time. A reminder of what was missing. I realize this year’s holidays will have an equally hard impact on many of us and our clients.

I am fortunate this year to have a spark of excitement through my son’s eyes and know you are frequently the spark of hope in the eyes of your clients.

Please reach out, join our free community (Live on LinkedIn or Facebook or via our Facebook group), and/or join our events for certification students/graduates, or Associates to let myself and our colleague group support you as well.

I look forward to seeing you soon (and especially IN PERSON if you are able to join us in April!).

Marie Zimenoff
CEO, Career Thought Leaders

Learn with Colleagues Across the Globe. Set the Trends.
Career Jam: Where Experts Forecast The New & The Next

November 15-19, 2021

Learn More & Register

Get a Consistent Flow of Clients with a Lead Magnet
Don’t Depend on LinkedIn. Own Your Community.

Hands-on Workshop October 27 3:00-5:00 pm ET

Learn More & Register
    • Own Your Community: Create a Lead Magnet
    • Career Jam Registration is Open
    • CTL Associate News & Opportunities


      • Remote Work: Part-time Jobs
      • Salary: Ask for a Raise When Companies Are Desperate
      • Military Careers: Top Careers for Spouses
      • Trends: Hiring & Recruiting
      • Careers: Returning from a Break
      • Trends: Top 3 Trends for 2022


          • Colleagues Earn Prestigious Credentials

          CTL & RWA Events

          • Trend Tuesday Live (2022 Trends Announcement)
          • Stabilize Your Client Flow: Create a Lead Magnet
          • Career Jam: Where Experts Forecast The New & The Next
          • CTL Annual Symposium

            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

            Did you miss an issue of Career Trends Happy Hour?
            Read all past editions online!

            OCT 27 | Stabilize Your Client Flow: Create a Lead Magnet

            Marketing research shows a potential customer needs to see our content 7-9 times before they'll make a purchase. Social media can help us achieve those goals, and with dwindling views and unexpected outages, it is becoming more important to own access to your community.

            When you have direct access to your community you can do better market research, create connections, have a more consistent client (and $cash$ flow), and earn more referrals.

            Getting someone to give over their email or phone number (text communities are on the rise!) isn’t that easy. We need a valuable resource that addresses their burning questions.

            Join this hands-on session where you'll walk away with a COMPLETED lead magnet. Plus get your choice of 2 templates from the CTL and RWA library or worksheets, checklists, and more -- use them as inspiration, a starting point, or adjust a few things and start promoting your valuable resource!

            We'll cover:

            • How to research the questions your audience is longing for someone to answer
            • How to decide on a topic that meets their needs AND drives business to your higher-cost services
            • How to decide if you want your lead magnet to be free or paid (yes, you can make money while building your list...and might even have better results!)
            • How to design your lead magnet in a few different popular and widely available platforms (and what you might not know about template copyrights!) PLUS your choice of two of our templates with permission to adjust them and use them right away
            • What works and what doesn't work...this is a *hands-on* session where you'll do a mock-up and get feedback from peers
            • How to host and sell your lead magnet from any shopping cart with a host of options for delivery

            Start building your community of prospective clients and ambassadors today!

            NOV 15-19 | Career Jam Registration is Open

            If you are driven to be on the leading edge of the careers industry and thrive on collaborating with other industry professionals about strategies that are working now and what’s coming next, save these dates: November 16–19, 2021, for Career Jam!

            Career Jam is an opportunity to hear from experts related to the top trends and then spend dedicated time unpacking the trend and what it means for your work and your clients’ success – now and in the future.

            You can read the 2021 White Paper and share the link with your colleagues who might also want to be up on the new and the next.

            You can also hear the details around the 2022 Career Industry Trends in last week’s trend discussion live stream.


            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

            Want to get in on these opportunities? Join as a CTL Associate today!

            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

            VISIT OUR SHOP

            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

            Which one is your favorite? Reply and let me know!

            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

            Remote Work: 7 Part-Time Remote Jobs Employers Are Scrambling to Fill (The Ascent)

            A great list of hot careers in the remote world that will give you and your clients a few excellent ideas on how they can find part-time or full-time remote work.
            Read More

            Salary: How to Ask for a Raise When Companies Are Desperate for Workers (Washington Post)

            The research on open jobs and salary increases should mean that your clients have an opportunity to negotiate a raise, and this article goes through a few tips on making it a reality.

            Read More

            Military Careers: Here Are the Top 10 Career Options for Military Spouses (

            If you are working with military spouses, this article shares a list of the best careers for them as released by Navy Federal Credit Union and Hire Heroes USA.

            Read More

            Stabilize Your Client & Cash Flow
            Create a Lead Magnet

            Join Us to GET IT DONE Wed. Oct 27

            Learn More & Register

            Trends: Trends in Recruiting and Careers (Aftermarket News)

            This article highlights some of the trends from the CTL 2021 Annual Trends White Paper. If you want to be listed in the 2022 Trends paper, join us for Career Jam next month!

            Read More

            Careers:  How Caregivers Can Navigate Taking & Returning from Career Breaks (Career Confidante Radio)

            Caregivers, including more than 2 million women, have left the workforce in the last 18 months. Listen in as Leanne Rodd shares how these clients can return to work and what to help clients think through if they are considering a career break. Read more about women’s issues in the workplace in this annual report from McKinsey.
            Listen In

            Trends: The Top 3 Career Industry Trends for 2022 (CTL Live)

            It’s trend season! I feel a bit like a little kid at the holidays with this one and would love to hear your feedback and thoughts on these top trends for 2022.
            Watch Now

            Colleagues Earn Prestigious Credentials

            Congratulations to Jessica Natkin and Mohammed Ekramy who earned the Certified Personal Branding Strategist credential through Career Thought Leaders. You have dedicated yourselves to dive deep and help clients understand the foundation of who they are and their unique promise of value, and they will benefit greatly from your new resources!

            Colleague Selected as Speaker

            Kudos to Kathy Simmons who has been selected as a keynote speaker for “Third Act Quest Stories LIVE” later this month!

            CTL & RWA EVENTS

            October 26, 2021 | 4:00PM-4:30PM US ET
            Trend Tuesday Live
            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

            October 27, 2021 | 3:00-5:00PM US ET
            Stabilize Your Client Flow: Create a Lead Magnet
            Marketing research shows a potential customer needs to see our content 7-9 times before they'll make a purchase. Social media can help us achieve those goals, and with dwindling views and unexpected outages, it is becoming more important to own access to your community. Join us for a hands-on session where you'll walk away with a COMPLETED lead magnet, plus get your choice of 2 templates from the CTL and RWA library. Learn more and register.

            November 15-19, 2021 | Kickoff at 6:00 PM ET
            Career Jam: Where Experts Forecast The New & The Next
            Be ahead of the trends by learning from experts in areas aligned with the 2022 trends in the careers industry. Share in structured discussions with colleagues to learn solutions colleagues are applying today and brainstorm opportunities for you and your clients in the future of work.
             Learn more and register.

            April 10-13, 2022 | 8:00AM-5:00PM US PT
            Career Thought Leaders Professional Development Symposium
            Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

            Marie Zimenoff

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