Issue 370 | October 14, 2021

“The moment of victory is much too short to live for that and nothing else.” – Martina Navratilova, Czech-American professional tennis legend

Have you traveled recently?

I have not traveled since February 2020 when I attended Social Media Marketing World in San Diego. I miss it! 

OK, I guess we drove our RV 15 hours to Arizona in adventure with 3- and 5-year-old boys...and not quite the same as getting on a plane for the professional events I'm used to attending.

I'm really looking forward to the start of our first in-person Symposium in 3 years and seeing many of you in Philadelphia on April 10, 2022. By the way, the early bird registration closes Oct. 20, so get it now if you want the savings.


In the meantime, we have an international colleague connection opportunity right around the corner with Career Jam: Where Experts Forecast The New & The Next.

Last year's event was the first time we went all virtual and, by all accounts, it was a smashing hit. Such a fun experience to learn from and chat with colleagues from Australia, Canada, the U.S., Singapore, and beyond.

I'll be announcing the 2022 Career Industry Trends this coming Tuesday on the trends live stream. I'd love for you to listen or watch when you have time and let me know your thoughts on these trends and any suggestions you have for resources or speakers.

Speaking of 2022...what are your goals for your career or business? What could you do now to start putting them in motion?

Reply and let me know. I can't wait to hear what you're up to!

Marie Zimenoff
CEO, Career Thought Leaders

Give Your Input for the 2022 Trends
PLUS: Save November 16-19, 2021, for Career Jam

Share What You See as the Top Trends

Stabilize Your Client (and Cash) Flow with a Lead Magnet
Don’t Depend on Social. Own Your Community.

Hands-on Workshop October 27 3:00-5:00 pm ET

Learn More & Register

    • Own Your Community: Create a Lead Magnet
    • Save the Date for Career Jam
    • CTL Associate News & Opportunities


      • Leadership: How to Retain Employees
      • Job Search: Find Inclusive Companies
      • Hiring Trends: Salary Trends Report
      • College to Career: Shifting Future Plans
      • Communication: Emails & Cover Letters
      • Recruiting Trends: 5 Takeaways from Recruiter Nation


          • Colleagues Earn Prestigious Credentials

          CTL & RWA Events

          • Trend Tuesday Live (2022 Trends Announcement)
          • Stabilize Your Client Flow: Create a Lead Magnet
          • Career Jam: Where Experts Forecast The New & The Next
          • CTL Annual Symposium

            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

            Did you miss an issue of Career Trends Happy Hour?
            Read all past editions online!

            OCT 27 | Stabilize Your Client Flow: Create a Lead Magnet

            Marketing research shows a potential customer needs to see our content 7-9 times before they'll make a purchase. Social media can help us achieve those goals, and with dwindling views and unexpected outages, it is becoming more important to own access to your community.

            When you have direct access to your community you can do better market research, create connections, have a more consistent client (and $cash$ flow), and earn more referrals.

            Getting someone to give over their email or phone number (text communities are on the rise!) isn’t that easy. We need a valuable resource that addresses their burning questions.

            Join this hands-on session where you'll walk away with a COMPLETED lead magnet. Plus get your choice of 2 templates from the CTL and RWA library or worksheets, checklists, and more -- use them as inspiration, a starting point, or adjust a few things and start promoting your valuable resource!

            We'll cover:

            - How to research the questions your audience is longing for someone to answer

            - How to decide on a topic that meets their needs AND drives business to your higher-cost services

            - How to decide if you want your lead magnet to be free or paid (yes, you can make money while building your list...and might even have better results!)

            - How to design your lead magnet in a few different popular and widely available platforms (and what you might not know about template copyrights!) PLUS your choice of two of our templates with permission to adjust them and use them right away

            - What works and what doesn't work...this is a *hands-on* session where you'll do a mock-up and get feedback from peers

            - How to host and sell your lead magnet from any shopping cart with a host of options for delivery

            Start building your community of prospective clients and ambassadors today!

            NOV 16-19 | Save the Date for Career Jam

            If you are driven to be on the leading edge of the careers industry and thrive on collaborating with other industry professionals about strategies that are working now and what’s coming next, save these dates: November 16–19, 2021, for Career Jam!

            Career Jam is an opportunity to hear from experts related to the top trends and then spend dedicated time unpacking the trend and what it means for your work and your clients’ success – now and in the future.

            You can read the 2021 White Paper and share the link with your colleagues who might also want to be up on the new and the next.

            You can also share your thoughts on the 11 trends we’ve identified for 2022 as we choose the top trends that we’ll hear about and discuss during Career Jam. I go through them briefly in last week’s trend discussion live stream.


            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

            Want to get in on these opportunities? Join as a CTL Associate today!

            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

            VISIT OUR SHOP

            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

            Which one is your favorite? Reply and let me know!

            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

            Leadership: To Retain Employees, Give Them a Sense of Purpose and Community (Harvard Business Review – Limited Access)

            Leaders have likely heard that employees are searching for purpose. This article gives actionable advice for them to build belonging and purpose into their company culture. Also see this article for more data around the rise of the “belief-driven” employee.
            Read More

            Job Search: What Is a Culture of Inclusion? (and How to Find Companies With It) (Disabled Person)

            If your clients want to find a company where they feel welcomed and appreciated, this article shares signs to look for and how to find inclusive companies. If you want to be more inclusive in your company (or help leaders be more inclusive), see this new guide from LinkedIn.

            Read More

            Hiring Trends: 3 Must-Know Salary & Hiring Trends for Employers & Job Seekers (Robert Half on YouTube)

            This short video goes through the highlights of the 2022 Salary Guide from Robert Half, sharing trends in perks, salary, and more that they are seeing companies offer to attract the best talent in today’s tight market.

            Watch Now

            Get a Consistent Flow of Clients with a Lead Magnet

            Don’t Depend on LinkedIn. Own Your Community.
            Hands-on Workshop October 27 from 3:00-5:00 pm ET 

            Learn More & Register

            College to Career: Next Steps, New Directions Emerge for Life Beyond College (Inside Higher Ed – 5 Monthly Articles)

            College student future plans and career preparation has shifted, and this article shares those trends, what students think about career services, and more. Also check out this data on new graduate salary trends.

            Read More

            Communications: Nine Rules for Writing Emails and Cover Letters that Get Interviews (Forbes – Limited Access)

            This article goes through the business case for thoughtful communication and specific strategies for getting it read!
            Read More

            Recruiting Trends: 5 Takeaways from Jobvite’s Recruiter Nation (CTL Live)

            In this video, I walk you through the Jobvite Recruiter Nation report released last week and the most important areas for our job seekers (new cover letter data!). You can get more detail and strategies related to these trends on my last radio show if you’d prefer. We’re also going to announce the Career Jam topics next week, so join us next Tuesday during our live stream!
            Watch Now

            Colleagues Earn Prestigious Credentials

            Congratulations to Shoni Bell, Scott Kukowski, Tarek Wael, Sharon Olbeter, Vivian Lopes, Jessica Nakin, Lula Kiah, and Wende Gaikema for earning the 360Reach Analyst credential. You have invested in learning how to incorporate external feedback into your clients’ brands through the most widely used personal branding 360. Keep up the great work helping clients gain clarity and confidence!

            Kudos to Fayth Brice who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

            Congratulations to Kristen McLaughlin who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. You are now among a growing group of coaches who’ve created more structured processes for job seekers to achieve their goals even faster!

            Congratulations to Lois Freeke who earned the Certified Career Transition Coach credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Kudos to you!

            Congratulations to Shoni Bell and Scott Kukowski who earned the Certified Personal Branding Strategist credential through Career Thought Leaders. You have dedicated yourselves to dive deep and help clients understand the foundation of who they are and their unique promise of value, and they will benefit greatly from your new resources!

            Congratulations to Jennifer King for earning the Academy Certified Resume Writer – Federal. You are now equipped with the detailed information that will help your clients navigate the federal hiring process and access highly desired positions.

            CTL & RWA EVENTS

            October 19, 2021 | 4:00PM-4:30PM US ET
            Trend Tuesday Live
            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

            October 27, 2021 | 3:00-5:00PM US ET
            Stabilize Your Client Flow: Create a Lead Magnet
            Marketing research shows a potential customer needs to see our content 7-9 times before they'll make a purchase. Social media can help us achieve those goals, and with dwindling views and unexpected outages, it is becoming more important to own access to your community. Join us for a hands-on session where you'll walk away with a COMPLETED lead magnet, plus get your choice of 2 templates from the CTL and RWA library. Learn more and register.

            November 16-19, 2021 | TBA
            Career Jam: Where Experts Forecast The New & The Next
            Be ahead of the trends by learning from experts in areas aligned with the 2022 trends in the careers industry. Share in structured discussions with colleagues to learn solutions colleagues are applying today and brainstorm opportunities for you and your clients in the future of work.
             Learn more and save the dates.

            April 10-13, 2022 | 8:00AM-5:00PM US PT
            Career Thought Leaders Professional Development Symposium
            Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

            Marie Zimenoff

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