Issue 418 | October 6, 2022

"Fight for the things that you care about, but do it in a way that will lead others to join you." - Ruth Bader Ginsburg, Late Associate Justice of the Supreme Court

Thank you to more than 100 of you who have responded to the 2023 Career Industry Trends survey!

Today is your last day to complete the survey if you want to help shape the trends AND get a coupon to join us for Career Jam the week of November 7th.

Speaking of trends...change is happening at a rapid pace today! How do we help our clients (and ourselves) keep up with what is important?

How do we anticipate change so we don't miss out on opportunities or feel blindsided if we lose a job?

First, get clear on what you really need to follow. What do you want to be known for? What trends, industries, geographies matter most?


You can't stay up on it be selective.

Second, use what already exists. You don't have to create the wheel. Find the professional associations and news sources that offer credible, focused information so you aren't overwhelmed, inundated with negativity, or spending time going to seek out information.

Lastly, find people you can talk with about the trends. This will help you reality-check what you're reading, watching, and hearing while building your network! Zoom or real-life conversations are best and engaging in comments within professional communities or social media is beneficial as well.

Watch your emotional reactions to trends. When we discount something too quickly it can be from fear, not a reality that it isn't a trend! Will AI replace coaches? I don't know, but it I say, "that isn't possible," it is likely a fear response and not helpful when it comes to staying on top of the trend and being agile to stay relevant in the future of work.

What helps you and your clients stay on top of trends? Drop me a note...I'd love to hear your tips!

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you're in the careers industry, you're in the right spot for trends and we look forward to having trend conversations with you every Tuesday on our live stream and in our annual Career Jam and Tech Jam events!

Certified Digital Branding Strategist Program

Started TODAY -- You Can Still Join!

Learn More & Register


        • Digital Branding Class Starts TODAY October 6
        • CTL Associate News & Opportunities


        • Workforce Trends: White Collar Workers Face Threat
        • Older Workers: 4 Trends Keeping Boomers Unemployed
        • Job Trends: Educator Shortage in Charts
        • Mental Health: Why Work Feels Dysfunctional
        • Work/Life Integration: Reclaim Your MOJO
        • Branding: Attract Opportunities


                  CTL & RWA Events

                        • Certified Digital Branding Strategist
                        • Trend Tuesday Live
                        • Certified Career Transition Coach

                        Partner Events

                          • Asperger’s/Autism Employment Coach Certification

                                    Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                    Did you miss an issue of Career Trends Happy Hour?
                                    Read all past editions online!

                                    OCT 6 | Certified Digital Branding Strategist Program

                                    Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

                                    Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 46% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

                                      In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

                                      You'll walk away with processes and coaching tools to:

                                      • Overcome the mental anguish that makes clients insecure about increasing their online visibility
                                      • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
                                      • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
                                      • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
                                      • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

                                      You get done-for-you tools to implement with clients (and yourself!) right away:

                                      • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
                                      • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

                                      Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

                                      Learn More & Register

                                      CTL COMMUNITY NEWS & OPPORTUNITIES

                                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                      Want to get in on these opportunities? Join as a CTL Associate today!

                                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                      VISIT OUR SHOP

                                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                      Which one is your favorite? Reply and let me know!

                                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                      Workforce Trends: Remote Work Is the Reason Most of You Won’t Have a Job in Five Years (Medium)

                                      How will remote work shape the workforce? This article takes a different angle and explores the doors remote work is opening for companies to outsource white-collar work to lower-cost locations.

                                      Read More

                                      Older Workers: These 4 Trends Are Keeping Boomers Unemployed and Holding the US Back from a Full Recovery (Business Insider)

                                      This article shares a new ZipRecruiter study that finds ageism, technology gaps, and weak confidence are holding seniors back and the impact this is having on the economy.

                                      Read More

                                      Job Trends: 6 Charts That Explain the Educator Shortage (National Education Association)

                                      This article outlines how the teacher shortage that started more than 10 years ago is becoming a crisis and what we as a society can do to turn it around.

                                      Read More

                                      Earn Your Asperger’s/Autism Employment Coach Certification

                                      Learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired.

                                      Learn More & Register

                                      Mental Health: Why Does Work Feel So Dysfunctional Right Now? (CNBC)

                                      A psychologist, labor expert, and CEOs weights in on why workforce dysfunction has reached a fever pitch, including the reasons behind the Great Resignation, happiness, quiet quitting, and more.

                                      Read More

                                      Work/Life Integration: How to Reclaim Your Work & Life MOJO (Career Confidante Radio)

                                      Are you or your clients feeling like you’ve lost your motivation for work and other good things? Listen in as Elisabeth Sanders-Park shares practical steps to reclaiming your MOJO!

                                      Listen In

                                      Branding: How to Attract Opportunities in an Overcrowded Hybrid Workplace (CTL Video)

                                      As we settle into a hybrid workplace, many professionals are struggling to build their visibility and position themselves to achieve their career goals (and enjoy their work relationships again). Join the conversation as we uncover ways clients can build their reputation and visibility without worrying about what to post on LinkedIn. I also share how the Certified Digital Branding Strategist program differs from other LinkedIn training programs in the industry.

                                      Watch Now

                                      CTL & RWA EVENTS

                                      October 6, 2022 | 3:00PM-4:30PM US ET
                                      Digital Branding Strategist Certification
                                      This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

                                      October 11, 2022 | 4:00PM-4:30PM US ET
                                      Trend Tuesday Live
                                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                      October 24, 2022 | 11:00AM-12:30PM ET
                                      Certified Career Transition Coach
                                      Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

                                      PARTNER EVENTS

                                      Oct 13-Dec 8, 2022 | 4:00PM-5:30PM US ET
                                      Asperger’s/Autism Employment Coach Certification Fall 2022
                                      This comprehensive, 8-week program features weekly, live sessions over the Internet, plus a 6-week supervised practicum. It is approved for 21 Global Career Development Facilitator (GCDF) credits. You will learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired. The program combines instruction, mentoring, and weekly assignments with personalized feedback. A variety of spectrum profiles are presented, along with tools and techniques to address communication, executive function, and sensory processing difficulties. Group size is limited! Visit the Forward Motion Coaching Web site for details and to request an application. Learn more and register today.

                                      Marie Zimenoff

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