Issue 368 | September 30, 2021

“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.” – Napoleon Hill, Think and Grow Rich

Today we’re continuing our introduction to the Career Thought Leaders Board of Directors with a guest intro from Deb Dib.

Deb rejoined the board in 2017 when CTL brought the Reach Personal Branding certification programs under our umbrella.

I’ve been thinking about trends and community a lot lately.

It’s that time of year—the time when I research to update the Digital Branding class I teach with Marie (starts today!). CTL’s annual Career Jam is coming up too—that means more trend research and great times discussing the “new and the next” with the vibrant community we have here at CTL!


Trends fascinate me. I love discovering hints of trends before they are trends, predicting which will most impact our clients and our industry, thinking about ways to prepare, and plotting to transform what works now into what will work next. I love to share those ideas and to hear your ideas too.

Pioneering new products and processes, before the mainstream is ready, because my gut says they’ll work, is tough. It’s likely the same for you. But our passion drags us away from the safety of the known. It pushes us into the unknown, to a path that becomes ours, if we, as Brene’ Brown says, “dare greatly.”

A passion for being an at-home parent to my kids propelled me to gulp and open a part-time resume business in 1989 (with no experience and pre-internet!).

I gulped when a passion for my new craft pushed me to invest in professional development and certifications, when I started to write for senior executives, when I refocused my business after I became one of the first personal brand strategists, and when I spoke at conferences, submitted resumes for publication, and wrote books.

A few years ago, I gulped again and retired from client work. Now I happily contribute to my careers community by educating, coaching, and supporting Career Thought Leaders as part of the teaching staff and board.

What an adventure. Could I have ever predicted it? No way. I just gulped and did what passion pushed me to do.

What keeps you adventuring? If you want to REPLY and share, the CTL team will share your thoughts with me.

For me, it is curiosity and a passion for trend watching, professional development, innovation, service, and guts.

Those things move us and our community from the now, to the new, to the next! As members of CTL, that’s how we roll.

- Deb

We’d also love to hear what you want to learn about during the upcoming Career Jam! Click here to share your thoughts.

Marie Zimenoff
CEO, Career Thought Leaders

Certified Digital Branding Strategist
Get Tools to Build Visibility & Credibility Online

Starts TODAY September 30 at 3pm ET

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    • Digital Branding Strategist Starts TODAY, September 30
    • CTL Associate News & Opportunities


      • Diversity in Hiring: A Networking Problem
      • Reskilling: 10 Popular Courses
      • Career Skills: Shift Mindset About Time
      • Job Search: Get Recruited Internationally
      • Leadership: Research on Effective Thought Leadership
      • Hiring Trends: Hiring in a Talent Crisis


          CTL & RWA Events

          • Digital Branding Strategist Certification
          • Trend Tuesday Live
          • CTL Annual Symposium


          • Asperger's/Autism Employment Coach Certification

            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

            Did you miss an issue of Career Trends Happy Hour?
            Read all past editions online!

            TODAY! SEP 30 | Certified Digital Branding Strategist Program Regular Registration Closes

            Building a digital brand is no longer a "nice-to-have." It is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

            Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

            In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

            You'll walk away with processes and coaching tools to:

            • Overcome the insecurities you and your clients have about increasing online visibility
            • Deal with client anxiety around being forgotten and passed over as a virtual employee (opening a new coaching revenue stream for you!)
            • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
            • See tangible results, like increased qualified leads for business, jobs, speaking engagements, promotions, and more
            • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

            You get done-for-you tools to implement with clients (and yourself!) right away:

            • Audience research tools to guide messaging that hits home every time
            • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
            • Coaching tools for building visibility for clients online and in virtual meetings
            • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
            Plus, you get one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!


            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

            Want to get in on these opportunities? Join as a CTL Associate today!

            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

            VISIT OUR SHOP

            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

            Which one is your favorite? Reply and let me know!

            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

            Diversity in Hiring: Diversity Is Not a Pipeline Problem; It’s a Networking Problem (Wealth Management)

            This article talks about how hiring managers and recruiters can increase the diversity of their applicant pools. Great insights for how diverse job seekers could capitalize on the new efforts of hiring managers. This additional article also shares statistics that reveal how Hispanic workers are feeling.
            Read More

            Reskilling: These Are the 10 Most Popular Online Career Classes LinkedIn Offers (MarketWatch)

            If you have clients who are considering a course to improve their skills and/or marketability, this is a great list! Of course, you’ll help them research the gaps between where they are and want to be so they can find a course that moves them forward. Here’s another list of places they can look for just the right training.

            Read More

            Career Skills: 3 Unexpected Benefits to Shifting Your Mindset About Time (Fast Company)

            This article talks about how shifting your thinking to long-term can bring value to your career, business, and life. My added tip: resist the temptation to focus on “how” when you are first thinking long-term; start with the what and the why.

            Read More

            Digital Branding Strategist Course

            Starts September 30
            Tools to Build Visibility & Credibility Virtually

            Click Here to Learn More

            Job Search: Thinking of Moving Abroad? Here’s How to Get Recruited Internationally (CNBC)

            If you are working with job seekers who have international ambitions, this is a great article on how to make those a reality. Also check out this session on writing international resumes, with tips from resume pros who work across the globe! This bonus article shares some stats on how Canadian businesses are leading the way in WFM policies.

            Read More

            Leadership: LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches (Social Media Today)

            With a name like “Career Thought Leaders” we often take flak for the overused term “thought leadership.” This article explains what it means and how to do it well. If you want to increase your visibility and credibility, join our digital branding class and learn how to do this for yourself and your clients!
            Read More

            Hiring Trends: Hiring in a Talent Crisis: Money, Perks, and Rapid Onboarding (Chief Learning Officer)

            This article shares how hiring managers are sweetening the pot for new hires and what they are doing to improve the onboarding processes.
            Read More

            CTL & RWA EVENTS

            September 30, 2021 | 3:00PM-4:30PM ET
            Digital Branding Strategist Certification
            This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.

            October 5, 2021 | 4:00PM-4:30PM US ET
            Trend Tuesday Live
            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

            April 10-13, 2022 | 8:00AM-5:00PM US PT
            Career Thought Leaders Professional Development Symposium
            Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

            PARTNER EVENTS

            September 30 - November 18, 2021 | 4:00-5:30PM US ET
            Asperger’s/Autism Employment Coach Certification Fall 2021
            The Asperger’s/Autism Employment Coach Certification is an 8-week program that features live instruction and mentoring. It focuses on how to assist individuals to choose the right career, find a job, and stay hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises, and case studies. Assignments include readings, short answer questions, and case study reviews. Participants gain hands-on experience during a 6-week supervised practicum. Group size is limited and an application is required. Information is available on the Forward Motion Coaching website.

            Marie Zimenoff

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