Issue 416 | September 16, 2022

"People may hear your words, but they feel your attitude." - John Maxwell, New York Times bestselling author, coach and speaker

It may surprise you to learn that one of my first jobs on campus was in Accounting.

I'd been driving an hour each way (sometimes three with traffic) to a job, so when a job on my local campus called, I jumped at it.

I became an accounting assistant in a department with 10 students and my office was in a closet.

Needless to say, I kept looking.

The role I landed next would be the pivot point in my career -- giving me access to advising students and developing programs.

And networking would be the tool to get me there.


True to the real "hidden job market," the role *was* posted. But it was posted as a transfer opening, and I only found out about it because someone I knew (my boyfriend, now husband) told me. He had shared with his advisor that I was miserable and she said I should apply ... the job closed that day.

I got an interview and the job, setting the course for where I am today.

Because of networking!

How did you land your favorite job? Reply and let me know! I'd love to hear.

As an introvert, I always cringe when people talked about networking as going to big events or cold calling.

Yes, networking can be those things. But it doesn't have to be.

When I had the opportunity and the knowledge to start putting together a job search program, it was important to me that people learn all the ways they could network -- and that starting with people they already know, like, and trust them has value!

This was the premise of the job search course I taught at our local workforce center at the beginning of my career and the basis for the Certified Hidden Job Market Coach program CTL's been offering since 2015.

Over the past 7 years we've been refining our model for job search and networking. I'm excited to share that new model with you and give you tools you can use with your clients on Wednesday! I hope you'll join us for Land Faster, Land Better (or register to get the recording).

Marie Zimenoff

CEO, Career Thought Leaders

Land Faster, Land Better: Job Search Strategies for 2022 & Beyond

New Tools & Strategies for Job Search

Learn More & Register

Certified Digital Branding Strategist Program

Starts October 6, 2022

Learn More & Register


        • Land Faster, Land Better Webinar Sept. 21
        • CTL Associate News & Opportunities


        • Workplace Trends: 5 Key Trends
        • Job Search: Whisperer Networks
        • Hiring Trends: Talent Hoarding
        • Leadership: Step Out of the Triangle
        • Diversity: Culture of Conformity
        • Branding: Stop Chasing Opportunities


                  • Colleague Launches New Job Board

                  CTL & RWA Events

                        • Trend Tuesday Live
                        • Land Faster, Land Better: Job Search Strategies for 2022 & Beyond
                        • Certified Digital Branding Strategist
                        • Certified Career Transition Coach

                        Partner Events

                          • Asperger’s/Autism Employment Coach Certification

                                    Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                    Did you miss an issue of Career Trends Happy Hour?
                                    Read all past editions online!

                                    SEPT 21 | Last Faster, Land Better: Job Search Strategies for 2022 & Beyond

                                    With new recruiting technologies, increased virtual and remote recruiting, and new job search tools, there is no denying that job search has changed in the last few years.

                                    And some aspects of a fruitful search continue to stand the test of time - like the importance of networking to be the referred candidate and demonstrating qualifications and fit in a resume, LinkedIn profile, and job search approach.

                                    For seven years we've been honing an approach and training coaches to guide clients in executing a proactive job search. As virtual job search became the norm and networking morphed, we restructured the process and are ready to give you new tools, scripts, and processes you can use with clients!

                                    After this session you will walk away with:

                                    • Structure for building a plan for your client's VOYAGE to proactive job search
                                    • Tools to focus and craft a marketing plan for every client
                                    • Coaching questions to uncover the fears underlying stalled job search
                                    • A process for making networking tangible and actionable for every client
                                    • Coaching tools to help clients execute their job search their way (resulting in faster action and better results!)

                                    Registration includes access to the recording to watch any time you'd like, resources to use with your clients, additional research reports, and a community of colleagues to share questions and insights about the materials.

                                      Learn More & Register

                                      CTL COMMUNITY NEWS & OPPORTUNITIES

                                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                      Want to get in on these opportunities? Join as a CTL Associate today!

                                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                      VISIT OUR SHOP

                                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                      Which one is your favorite? Reply and let me know!

                                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                      Workplace Trends: 5 Key Trends Shaping the New World of Work (World Economic Forum)

                                      While the COVID-19 crisis caused significant shifts in the workplace, many of the current trends predate the pandemic. This article outlines the five shifts that look set to endure. You can also listen in to the top trends career service providers are seeing from the last Tuesday Trend talk and participate in selecting the trends for 2023 by commenting on the post!

                                      Read More

                                      Job Search: The Whisper Networks Helping Workers Get Jobs (BBC)

                                      The fact that who you know is critical to job search is no surprise. This article shares new ways people are networking to find out about opportunities early and become the known candidate for better job search results. If you want a process to help your job seekers uncover and leverage these types of resources and other networking strategies, join us for the Land Faster, Land Better session on Sept. 21 (or get the recording).

                                      Read More

                                      Hiring Trends: Hiring Is Fraught as Employers Consider ‘Labor Hoarding’ for Looming Recession (HR Drive)

                                      In 2020, people hoarded toilet paper; this year it’s talent. This article talks about how the talent landscape is shaping up for the end of 2022 and start of 2023. What will this mean for your job seekers? If you want a deeper dive into the data and connection between unemployment and inflation, read this bonus article.

                                      Read More

                                      Land Faster, Land Better: Job Search Strategies for 2022 & Beyond

                                      Get the latest tools for helping job seekers become known, liked, and trusted for better job search results (including networking strategies for any client and coaching tools for you!).

                                      Register to Join Live Sept 21 at 11 am ET & Get the Recording

                                      Leadership: The Key to Leading Your Teams Effectively in Crisis is to Step Outside the Leadership Drama Triangle (Inc.)

                                      The drama triangle was one of the most powerful tools I learned in my counseling program, and I have frequently taught it to leaders. This article outlines how you can use it with your clients.

                                      Read More

                                      Diversity:  How a Culture of Conformity Can Stymie Even the Best DEI Intentions (Fast Company)

                                      For diversity initiatives to have an impact, companies will have to change their organizational culture and dominant norms. This is a great read for leadership wanting a more holistic approach to DEI in their organizations. They might also take a page from the McKinsey playbook... This bonus article talks about how their new racial equity program is expanding to early career professionals.

                                      Read More

                                      Branding: How to Stop Chasing Opportunities and Be the Sought-out Expert (Career Confidante Radio)

                                      If your clients are tired of “selling themselves,” they might need a new paradigm for building their personal brand. Listen in as branding consultant Alice Ngatia walks you through creating a magnetic brand. And, if you want a process to lead your clients through setting the foundation and building their digital brand (including all the latest on LinkedIn features like these), join us for the Digital Branding Strategist program starting Oct 6!

                                      Listen In

                                      Colleague Launches New Job Board

                                      Kudos to Angela Watts on the creation of a new niche job board dedicated to supporting caregivers. Congrats on the official launch of, Angela!

                                      CTL & RWA EVENTS

                                      September 20, 2022 | 4:00PM-4:30PM US ET
                                      Trend Tuesday Live
                                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                      September 21, 2022 | 11:00AM-12:30PM US ET
                                      Last Faster, Land Better: Job Search Strategies for 2022 & Beyond
                                      Some aspects of job search have changed rapidly in the last few years with increased technology tools for recruiters and job seekers. Others, like the importance of referrals, have stood the test of time. Come and learn how you can guide your job seekers in creating a VOYAGE plan to land the job they really want, including our newest structure to make networking tangible and actionable for every client. Learn more and register today.

                                      October 6, 2022 | 3:00PM-4:30PM US ET
                                      Digital Branding Strategist Certification
                                      This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

                                      October 24, 2022 | 11:00AM-12:30PM ET
                                      Certified Career Transition Coach
                                      Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

                                      PARTNER EVENTS

                                      Oct 13-Dec 8, 2022 | 4:00PM-5:30PM US ET
                                      Asperger’s/Autism Employment Coach Certification Fall 2022
                                      This comprehensive, 8-week program features weekly, live sessions over the Internet, plus a 6-week supervised practicum. It is approved for 21 Global Career Development Facilitator (GCDF) credits. You will learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired. The program combines instruction, mentoring, and weekly assignments with personalized feedback. A variety of spectrum profiles are presented, along with tools and techniques to address communication, executive function, and sensory processing difficulties. Group size is limited! Visit the Forward Motion Coaching Web site for details and to request an application. Learn more and register today.

                                      Marie Zimenoff

                                      CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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