Issue 366 | September 16, 2021

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford, American industrialist and business magnate

As the job market shifts, we career services providers must adjust our messaging to address the needs of our clients today.

For career pros in organizations, thinking about specific challenges clients face now to revamp our programs and messaging will increase participation and encourage clients to engage in what we know will help them achieve their goals.

If we are run a business, making these shifts in marketing and programming is critical to our bottom line and our client's success.


Here are a few shifts I'm seeing in the market today and what they mean for us:

1. Job seekers are seeing longer, more dispersed hiring processes. Instead of  5 people from the team getting together for the interview, candidates are meeting with each individual. This makes sense in some ways, considering the challenges of group Zoom conversations, and it means job seekers must prepare to excel in one-on-one conversations and to persevere in the process.

2. Speaking of Zoom conversations, our board discussed yesterday how those who are currently employed (a much larger segment of our market today than a year ago) are concerned about how they come across in Zoom meetings. As virtual work persists, they've moved past worrying about the basics of Zoom to realizing they're missing out on opportunities to connect in task-focused meetings and anxious about the long-term impact on their career.

3. Job seekers and leaders are seeing the effects of nearly $10 billion in investments pouring into HR tech. From increases in pre-employment assessments, AI digital sourcing tools, video interviews, and employee relations / culture assessment tools, these are poised to rapidly change how our clients interact with their employers from the initial application through interviewing, internal leadership/skill development, and advancement.

4. What our board is calling an "employee-driven" workplace that is demanding shifts in working practices toward flexibility, in leadership styles toward inclusion, in employer priorities toward mental health and balance, and much more. These culture shifts can be hard for job seekers to navigate in research companies and during interviews. They are critical concepts for leaders to understand as they interview for new roles or seek promotions.

Many of you have been engaging in discussions with us around remote work, inclusive leadership practices, coaching for wellbeing, and many other topics for years (if you've missed these discussions, check out the white papers from the 2019, 2020, and 2021). 

You have been part of helping us achieve our mission of keeping you on top of the trends so you can provide the best information for your job seekers. Thank you! Mark November 16-19, 2021, on your calendars as we plan for the next Career Jam to talk about trends for 2022.

What other trends are you seeing that we can help you and your clients navigate?

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you are looking for resources to help clients (and yourself) navigate the new world of digital sourcing and get tools for improving virtual presence -- online, in virtual meetings, in video, and beyond -- join us for the Digital Branding Strategist course starting September 30

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Starts September 30 at 3pm ET

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    • Digital Branding Strategist Starts September 30
    • CTL Associate News & Opportunities


      • Digital Brand: Elevate Presence in Virtual Meetings
      • Leadership: Humility as a Leadership Skill
      • Job Search: Video Resume Trend
      • LinkedIn: Add Job Preferences
      • Hiring Trends: Creative Hiring Techniques
      • College to Career: How to Find a Job


          CTL & RWA Events

          • Trend Tuesday Live
          • Digital Branding Strategist Certification
          • CTL Annual Symposium

            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

            Did you miss an issue of Career Trends Happy Hour?
            Read all past editions online!

            SEP 30 | Certified Digital Branding Strategist Program Regular Registration Closes

            Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

            Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

            In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

            You'll walk away with processes and coaching tools to:

            • Overcome the mental anguish that makes clients insecure about increasing their online visibility
            • Coach clients to increase visibility and connection as a virtual employee or leader to advance their career
            • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
            • See tangible results, like increased qualified leads for business, jobs, speaking engagements, promotions, and more
            • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

            You get done-for-you tools to implement with clients (and yourself!) right away:

            • Audience research tools to guide messaging that hits home every time
            • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
            • Coaching tools for building visibility for clients online and in virtual meetings
            • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

            Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!


            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

            Want to get in on these opportunities? Join as a CTL Associate today!

            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

            VISIT OUR SHOP

            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

            Which one is your favorite? Reply and let me know!

            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

            Digital Brand: How to Elevate Your Presence in Virtual Meetings (Harvard Business Review)

            Clients have become more comfortable with virtual meetings, yet many report still feeling disconnected, worried about their visibility, and unsure of how to shine as virtual work is poised to continue. This article shares key aspects to consider and has given us inspiration to provide more tools for coaching on this topic during our upcoming Digital Branding Strategist course.

            Read More

            Leadership: Humility is an Undersung Leadership Skill. These 2 Questions Can Screen for It (Inc.)

            How can leaders speak to their humility in job interviews and beyond? Adam Grant shares two questions they can answer. If you want more, explore this article and podcast share more ideas on the often misunderstood topic of humility.

            Read More

            Job Search: Video Resumes: Helpful Trend of Half-baked Fad? (SHRM)

            This article provides an HR perspective on video resumes. We’d love to hear if your clients are using them! We know we’ll be talking more about video use for career management more in the next year as it takes center stage in career and marketing conversations.

            Read More

            Digital Branding Strategist Course

            Starts September 30
            Tools to Build Visibility & Credibility Virtually

            Click Here to Learn More

            LinkedIn: How to Add Job Preferences to Your LinkedIn Profile (Business 2 Community)

            Although the feature has been around for a while, this is the best walkthrough we’ve seen on how to use it as a job seeker. If they want the pros and cons of putting the “Open to Work” circle around their picture, check out this video.

            Read More

            Hiring Trends: The HR Manager Creative Hiring (The Lane Report)

            This article shares some of the new (and old) tactics recruiters are using to find talent. What opportunities does it create for your job seekers to get found or connect?
            Read More

            College to Career: How to Find a Job as a Recent Graduate (Career Confidante Radio)

            The transition into the workforce is never easy, and COVID has created even more challenges for today’s graduates. Listen in as Cathy Lanzalaco walks through strategies for anyone – and especially recent graduates – to land quickly in any market.

            Listen In

            CTL & RWA EVENTS

            September 21, 2021 | 4:00PM-4:30PM US ET
            Trend Tuesday Live
            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

            September 30, 2021 | 3:00PM-4:30PM ET
            Digital Branding Strategist Certification
            This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

            April 10-13, 2022 | 8:00AM-5:00PM US PT
            Career Thought Leaders Professional Development Symposium
            Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

            Marie Zimenoff

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