Issue 365 | September 9, 2021

“A penny will hide the biggest star in the universe if you hold it close enough to your eye.” – Samuel Grafton, 20th Century American Journalist

There are 10 million job openings in the US alone right now. Yet the competition (and number of applicants) for many desirable jobs is at an all-time high.

This is creating huge opportunities for resume writers and career coaches to help people navigate career decision-making and a competitive job search.

It has been so fulfilling this week to talk with more than 100 resume writers about how they can improve their writing process and operations to better serve clients and make time for new projects. (Friday is the last day to get in on the Streamline Your Processes, Increase Your Profits Challenge at no cost!).

 

People are creating email templates, looking at automation tools like WriteSea, implementing or adjusting their questionnaire, and creating follow-up templates to close more sales or earn referrals.


What could you template, automate, or eliminate in your coaching or writing process? What would you do with that free time? Hit reply and let me know! Setting that vision could be the start of something great for your business.


The transformation I see in writers’ confidence and process has made the challenge fun and we’re taking it to the next level next week with the start of the Academy Certified Resume Writer program.

And, if you’re looking for ideas to expand Beyond the Resume, Jan and I are diving deep on bios, networking resumes, letters, e-notes, board resumes, and a few other creative extras you can use to differentiate your clients and add a new profit center to your business.

Marie Zimenoff
CEO, Career Thought Leaders

Beyond the Resume: Differentiate with Letters, Bios & More

September 10, 2021 at 12:00 pm ET

Learn More & Register

Federal Hiring & Application Process Overview
September 13, 2021 at 3 pm ET

Learn More & Register
CTL NEWS & EVENTS 
    • Beyond the Resume: Differentiate with Letters, Bios, Notes & More Sept 10
    • Federal Hiring & Application Process Introduction Sept 13
    • Academy Certified Resume Writer Training Program Starts Sept 15
    • CTL Associate News & Opportunities

    INDUSTRY NEWS & RESOURCES

      • Resumes: Smooth Resume Writing Engagements
      • Workforce Trends: Attrition or Attraction
      • Digital Branding: Video Storytelling
      • Career: How to Fix Your Job
      • LinkedIn: Removing Stories
      • Job Search: ATS & Job Rejection

          UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

          CTL & RWA Events

          • Beyond the Resume: Differentiate with Letters, Bios & More
          • Federal Hiring & Application Process Overview
          • Trend Tuesday
          • CTL Associate Quarterly Call with the Board
          • Academy Certified Writing Course
          • Digital Branding Strategist Certification
          • CTL Annual Symposium

          Partner Events

          • PBS: The Future of Work

            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

            Did you miss an issue of Career Trends Happy Hour?
            Read all past editions online!

            SEP 10 | Beyond the Resume: Differentiate with Letters, Bios, and More

            The resume might be the main document your clients are worried about, and there are so many more ways to tell their story, connect with hiring managers, and get more face time with decision-makers.

            Join Jan Melnik and Marie Zimenoff to explore beyond the resume and look at samples for the following documents:

            • letters and e-notes
            • bios
            • networking resumes
            • marketing briefs
            • board resumes
            • and other tools!

            As with all our workshops, you’ll receive a packet of samples, two hours of training, and resources to use with clients.

            Have something you’d like to see or a sample you think we should include? Reply to this email and let us know.

            SEP 13 |

            Introduction to the Federal Hiring Process & Federal Resumes

            Nancy Segal spent a few decades in HR within federal agencies and now teaches the Resume Writing Academy ACRW-Federal credential. Many of you have been asking us to do a shorter overview of federal hiring and federal resumes, and we’re answering your request!

            Join us for this 2-hour session with an overview of federal hiring, federal hiring paths, and the federal application process.

            SEP 15 | Resume Writing Training & Certification: ACRW Group Class

            Career professionals like you come to Resume Writing Academy because they want confidence that every resume they write will win clients interviews. They want to be confident in answering candidate concerns about the resume strategy that will work best for them ... to be the expert who stands out from the sea of resume advice.

            Graduates tell us that RWA gives them the confidence and results they desire.

            That they have transformed their writing and built their confidence through repeated feedback on their work.

            That they continue to grow through our free, lifetime community resources like quarterly community calls and access to experts through office hours.

            Do you want the confidence to charge what you are worth for your work?

            Do you want to be the expert your career services team needs to improve job placement? If so...

            CTL COMMUNITY NEWS & OPPORTUNITIES

            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

            Want to get in on these opportunities? Join as a CTL Associate today!

            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

            VISIT OUR SHOP

            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

            Which one is your favorite? Reply and let me know!

            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

            Resumes: 5 Must-Haves for Smooth Resume & Profile Writing Engagements (CTL Video)

            What processes do you need in place to onboard a client, get the best information, and have them walking away with a smile? Listen in for the 5 tools that can streamline your business. If you’re looking for new ways to differentiate clients, join us to go Beyond the Resume tomorrow!

            Watch Now

            Workforce Trends: Great Attrition or Great Attraction? The Choice is Yours (McKinsey)

            This research from McKinsey dives into why people are making career moves and what companies can do about it (also see the data that there are currently 10 million job openings).

            Read More

            Digital Branding: How Video Enhances Brand Storytelling (Comparably)

            This article goes through ideas for videos companies can use to attract talent. What ideas does it give you for your small business? For your candidates? Video storytelling will be powerful for all these audiences. Want more ideas for video? join us for the Digital Branding Strategist program starting September 30!

            Read More

            Beyond the Resume

            Differentiate Your Clients with Samples and Strategies for Bios, Letters, and More! 

            Click Here to Learn More

            Career: How to Fix Your Job So that You Love It, In 3 Steps (CNN)

            Our clients are focused on making a move to improve their work-life balance. But will that do the trick? This article shares ideas around how they can be happier where they are.

            Read More

            LinkedIn: Removing Stories on September 30 (Search Engine Journal)

            The Stories experiment on LinkedIn will come to an end this month. This article shares why it failed and predicts what is next for new features on LinkedIn.
            Read More

            Job Search: Automated Hiring Software Is Mistakenly Rejecting Millions of Viable Job Candidates (The Verge)

            A new report from Harvard found that ATS is rejecting qualified workers. Note that the reports point mostly to keywords (not formatting issues!). The immediate response from many recruiters on social media was that automated rejection is not as prevalent as this report would make it sound (the report only covers companies that use automated rejection but does not indicate how prevalent that practice is). My guess? It will be even less prevalent thanks to this article. Our takeaway? Keywords matter and networking to be that referred candidate matters even more.

            Read More

            CTL & RWA EVENTS

            September 10, 2021 | 12:00PM-2:00PM US ET
            Beyond the Resume: Differentiate with Letters, Bios & More
            The resume might be the main document your clients are worried about, and there are so many more ways to tell their story, connect with hiring managers, and get more face time with decision-makers. Join Jan Melnik and Marie Zimenoff to explore beyond the resume and look at sample letters, bios, e-notes, networking resumes, board resumes, and other tools! As with all our workshops, you’ll receive a packet of samples, two hours of training, and resources to use with clients. Register here to join us for this Master-E-Session!

            September 13, 2021 | 12:00PM-1:00PM US ET
            CTL Associate Quarterly Call with CTL Board
            In this CTL Associate Call, our CTL Board will be leading a discussion on the latest resume strategies and trends. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates, watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. RSVP for this and future CTL Associate Calls.

            September 13, 2021 | 3:00PM-5:00PM US ET
            Federal Hiring & Application Process Overview
            Nancy Segal spent a few decades in HR within federal agencies and now teaches the Resume Writing Academy ACRW-Federal credential. Many of you have been asking us to do a shorter overview of federal hiring and federal resumes, and we’re answering your request! Join us for this 2-hour session with an overview of federal hiring, federal hiring paths, and the federal application process. Learn more and register.

            September 14, 2021 | 4:00PM-4:30PM US ET
            Trend Tuesday Live
            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

            September 15, 2021 | 3:00PM-4:30PM ET
            Academy Certified Resume Writer Course
            Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

            September 30, 2021 | 3:00PM-4:30PM ET
            Digital Branding Strategist Certification
            This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

            April 10-13, 2022 | 8:00AM-5:00PM US PT
            Career Thought Leaders Professional Development Symposium
            The 10-pay registration ends July 9 for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

            PUBLIC & PARTNER EVENTS

            September 1-15, 2021 | 10:00PM US ET
            PBS: Future of Work Series
            This three-part broadcast series, six-part digital series, and 12-part social media series explores the monumental changes in the workplace and the impact on workers, employers, educators, students, and communities. The event also includes a free virtual panel discussion Sept. 8. Learn more and join the conversation here.

            Marie Zimenoff
            marie@careerthoughtleaders.com
            855-333-5793

            CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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