Issue 364 | September 2, 2021

“How few there are who have courage enough to own their faults, or resolution enough to mend them!” – Benjamin Franklin, a Founding Father of the United States

True confessions…

My first mentor as a resume writer told me, “Resume writing isn’t for everyone.”

As someone who considered themselves a good writer and received high grades on writing assignments in high school and college, this was quite the blow.

Once I was over the shock and initial denial, I realized that resume writing was going to take work to learn even though I was a good writer.

 

Have you ever gotten feedback that you weren’t expecting?

The “even though” phrase can be helpful in coaching ourselves and our clients back into that growth mindset. It acknowledges that we have skills AND we have room to grow.


Now, this wasn’t an overnight mindset shift, and for a while I was driven (a little unhealthily) by the desire to prove this mentor wrong.

The first step? A day-long training with the co-founder of Resume Writing Academy, Louise Kursmark.

After getting an introduction to the specific tools and strategies for resume writers, I started a little love affair with resumes.

I love how the process of creating a resume clarifies focus, connects a client to their accomplishments, and results in a renewed confidence.

How it goes so much deeper than written words on paper – whether you write the resume for the client or coach them through the process.

I reveled in using the strategies from Louise to help students graduating from the university and community college programs I worked in, the late-career reinventors that came to the nonprofit where I worked, and the justice-involved population at the local halfway house.

Little did I know that meeting Louise that day would be the start to a relationship that, nearly 10 years later, would result in the opportunity to take a leadership role at Resume Writing Academy.

The best part? Now I get to offer the transformational opportunity that launched my resume writing career to others through the Academy Certified Resume Writer program.

What do you love about helping clients with their resumes? What are your top challenges?

Please hit reply and let me know! I love hearing what makes this work meaningful for you and to share resources that help you through the rough spots.

Marie Zimenoff
CEO, Career Thought Leaders

Streamline Your Process, Increase Your Revenue
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September 7–9, 2021 at 12 pm ET

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Beyond the Resume: Differentiate with Letters, Bios & More

September 10, 2021 at 12:00 pm ET

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CTL NEWS & EVENTS 
    • Streamline Your Process, Increase Your Revenue Challenge Starts Sept 7
    • Beyond the Resume: Differentiate with Letters, Bios, Notes & More Sept 10
    • Academy Certified Resume Writer Training Program Starts Sept 15
    • CTL Associate News & Opportunities

    INDUSTRY NEWS & RESOURCES

      • College to Career: First Career Mentor
      • Resume: Career Change Resumes
      • Digital Branding: 7 Self-Marketing Tips
      • Future of Work: Skills Citizens Will Need
      • Interviewing: Pull vs. Push
      • Networking: Scripts to Introduce Yourself

          CONGRATULATIONS TO OUR COLLEAGUES

          • Colleagues Earn Prestigious Credentials

          UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT

          CTL & RWA Events

          • Streamline Your Processes, Increase Your Profits Challenge
          • Trend Tuesday
          • Beyond the Resume: Differentiate with Letters, Bios & More
          • CTL Associate Quarterly Call with the Board
          • Academy Certified Writing Course
          • Digital Branding Strategist Certification
          • CTL Annual Symposium

          Partner Events

          • PBS: The Future of Work

            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

            Did you miss an issue of Career Trends Happy Hour?
            Read all past editions online!

            SEP 7 | Streamline Your Process, Increase Your Profits Challenge Starts

            From the moment you engage a prospect, you have an opportunity to WOW them, win their business, and create an advocate for your services. Instead, many writers spend time recreating emails, tracking invoices, and dealing with pushback.

            Join us for 3 focused days to analyze your process, identify bottlenecks, and create systems that build credibility, improve results, and free up your time to better serve clients, do more marketing, or [gasp] have a day off!

            You'll walk away with "5 Hacks for Resume Writer Productivity," a sample process and questionnaire, email templates, and more.

            SEP 10 | Beyond the Resume: Differentiate with Letters, Bios, and More

            The resume might be the main document your clients are worried about, and there are so many more ways to tell their story, connect with hiring managers, and get more face time with decision-makers.

            Join Jan Melnik and Marie Zimenoff to explore beyond the resume and look at samples for the following documents:

            • letters and e-notes
            • bios
            • networking resumes
            • marketing briefs
            • board resumes
            • and other tools!

            As with all our workshops, you’ll receive a packet of samples, two hours of training, and resources to use with clients.

            Have something you’d like to see or a sample you think we should include? Reply to this email and let us know.

            SEP 15 | Resume Writing Training & Certification: ACRW Group Class

            Career professionals like you come to Resume Writing Academy because they want confidence that every resume they write will win clients interviews. They want to be confident in answering candidate concerns about the resume strategy that will work best for them ... to be the expert who stands out from the sea of resume advice.

            Graduates tell us that RWA gives them the confidence and results they desire.

            That they have transformed their writing and built their confidence through repeated feedback on their work.

            That they continue to grow through our free, lifetime community resources like quarterly community calls and access to experts through office hours.

            Do you want the confidence to charge what you are worth for your work?

            Do you want to be the expert your career services team needs to improve job placement? If so...

            CTL COMMUNITY NEWS & OPPORTUNITIES

            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

            Want to get in on these opportunities? Join as a CTL Associate today!

            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

            VISIT OUR SHOP

            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

            Which one is your favorite? Reply and let me know!

            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

            College to Career: How to Find Your First Career Mentor (SHRM – 3 articles free monthly)

            This article share how young professionals can find a great mentor to kick-start their career, build their skills, and define their personal brand. Also, check out this article (Bloomberg – limited articles) with 10 pieces of advice for young workers.

            Read More

            Resumes: How to Avoid Career Change Resume Red Flags (LinkedIn Live)

            There are many strategies for career change resumes…and a few that might cause problems for our clients. Here’s how you can avoid major red flags, including a look at a sample. This session includes more strategies for challenging career transition resumes.

            Watch Now

            Digital Branding: 7 Self-Marketing Tips with Social Media (Business 2 Community)

            Are you or your clients the “best-kept secret”? Here are a few tips to build visibility for yourself and for your clients using social media. If you want a more comprehensive look – and tools you can use with your clients – join us for the Digital Branding Strategist program starting September 30!

            Read More

            Beyond the Resume

            Differentiate Your Clients with Samples and Strategies for Bios, Letters, and More! 

            Click Here to Learn More

            Future of Work: Defining the Skills Citizens Will Need in the Future World of Work (McKinsey)

            Soak in the three bullets that share the skills people need to have no matter what their occupation and then check out the 56 skills that will help citizens thrive in the future of work. We’ll dive deeper into these topics as we move toward our annual Career Jam from November 15–19 (mark these dates on your calendar now!).

            Read More

            Interviewing: Push vs. Pull (Inside Higher Ed – limited monthly articles)

            Often clients struggle with how to communicate why they are leaving a current job or industry. Although this speaks specifically to candidates leaving academe, it is excellent advice for all clients feeling unsure about answering that common question.
            Read More

            Networking: The Scripts to Use When Introducing Yourself at a Networking Event (Business Insider)

            True to the title, this article is full of scripts you and your clients can explore and adjust to meet their in-person and virtual networking needs.

            Read More

            Colleagues Earn Prestigious Credentials

            Congratulations to Latasha Williams and Linda Zimmerman who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. They are now among a growing group of coaches who’ve created more structured processes for job seekers to achieve their goals even faster!

            CTL & RWA EVENTS

            September 7, 2021 | 12:00PM-12:30PM US ET
            Streamline Your Processes, Increase Your Profits Challenge
            From the moment you engage a prospect, you have an opportunity to win their business, WOW them with your services, and create a lifelong advocate. Instead, many writers spend time rewriting emails, tracking invoices, and dealing with pushback. Join us for this 3-day challenge to analyze your process, identify bottlenecks, and create systems that build credibility, improve results, and free up your time to better serve clients. Click here to learn more and join us for this FREE challenge!

            September 7, 2021 | 4:00PM-4:30PM US ET
            Trend Tuesday Live
            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

            September 10, 2021 | 12:00PM-2:00PM US ET
            Beyond the Resume: Differentiate with Letters, Bios & More
            The resume might be the main document your clients are worried about, and there are so many more ways to tell their story, connect with hiring managers, and get more face time with decision-makers. Join Jan Melnik and Marie Zimenoff to explore beyond the resume and look at sample letters, bios, e-notes, networking resumes, board resumes, and other tools! As with all our workshops, you’ll receive a packet of samples, two hours of training, and resources to use with clients. Register here to join us for this Master-E-Session!

            September 13, 2021 | 12:00PM-1:00PM US ET
            CTL Associate Quarterly Call with CTL Board
            In this CTL Associate Call, our CTL Board will be leading a discussion on the latest resume strategies and trends. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates, watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. RSVP for this and future CTL Associate Calls.

            September 15, 2021 | 3:00PM-4:30PM ET
            Academy Certified Resume Writer Course
            Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

            September 30, 2021 | 3:00PM-4:30PM ET
            Digital Branding Strategist Certification
            This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

            April 10-13, 2022 | 8:00AM-5:00PM US PT
            Career Thought Leaders Professional Development Symposium
            The 10-pay registration ends July 9 for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

            PUBLIC & PARTNER EVENTS

            September 1-15, 2021 | 10:00PM US ET
            PBS: Future of Work Series
            This three-part broadcast series, six-part digital series, and 12-part social media series explores the monumental changes in the workplace and the impact on workers, employers, educators, students, and communities. The event also includes a free virtual panel discussion Sept. 8. Learn more and join the conversation here.

            Marie Zimenoff
            marie@careerthoughtleaders.com
            855-333-5793

            CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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