Issue 362 | August 19, 2021

“Left untended, knowledge and skill, like all assets, depreciate in value surprisingly quickly.” – David Maister, former Harvard Business School professor

Have you ever noticed how a child’s energy is contagious? I love to watch my boys at play... how they seem to live everything out loud.

Unfortunately, many things about kids are contagious … including all the little bugs they bring home. Thank you to those of you who have sent kind words as my son had mild COVID symptoms and I continue to deal with fatigue from my own breakthrough case!

But it did get me thinking about the wonder in our childhood approach to life and how we as adults can recover our ability to live a little bit more out loud.


Years ago, I had the opportunity to coach within a leadership program at a local municipality. At the end, the participants gave a presentation.

One student had designed graphical caricatures of his classmates highlighting the individual strengths and desires they had shared in class. His message was that he had learned it was OK for each of them to be themselves – and perhaps this was one trait of a strong leader.

That it was more powerful to be himself at work. To live out loud. That energy was contagious and attracted opportunities.

While not every workplace is safe for every client to do this, from what I have experienced myself, seen clients experience, and witnessed with colleagues in their careers and business, this idea does hold true.

It is hard to be successful when we don’t know our authentic self. It is impossible to find long-term happiness and career growth when we are trying to be someone else or unclear about our values, goals, strengths, and the value we bring to the table.

The discovery of self and understanding how our uniqueness adds value is why I’m so passionate about the personal branding process. It takes time and work to uncover these truths about ourselves and build our confidence in living them … something I’m still working on myself.

Perhaps the greatest gift of this program for me will be helping my kids understand this earlier in life.

Are you looking for transformational tools to give this give to you and your clients? Join us for the Career Thought Leaders - Personal Branding Strategist course! This is where it started for me nearly 10 years ago and why I jumped at the opportunity to add this course to the CTL umbrella nearly 4 years ago.

What helps you remember to live your life out loud? Please reply and let me know… I’d love to hear!

Marie Zimenoff
CEO, Career Thought Leaders

Certified Personal Branding Strategist
Reflect, Reconnect, Reposition

Tools for You & Your Clients to Navigate the Great Resignation
Starts August 24

Learn More & Register
  • Certified Personal Branding Strategist Course Starts August 24
  • CTL Community News & Opportunities


    • From the Archive: Branding in Resumes
    • Leadership: Importance of Negotiation
    • Job Trends: Unexpected Remote Roles
    • Diversity in Sourcing: New LinkedIn Feature
    • Salary Gap: Risk & Overconfidence
    • Hiring Tech: Video Interviews


      • Colleagues Earn Prestigious Credentials


      CTL & RWA Events

      • Trend Tuesday
      • Certified Personal Branding Strategist Class
      • CTL Associate Quarterly Call with the Board
      • Academy Certified Writing Course
      • CTL Annual Symposium 

        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

        Did you miss an issue of Career Trends Happy Hour?
        Read all past editions online!

        AUG 24 | Certified Personal Branding Strategist Course Begins

        Are you ready to finally have the tools and confidence you need to:

        • lead clients through more transformational engagements?
        • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
        • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
        • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

        If so, then it’s time to become a Certified Personal Branding Strategist!

        After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

        In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding method, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

        Plus, you’ll earn 11 ICF CCEs, including 5 core competency CCEs!


        CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

        Want to get in on these opportunities? Join as a CTL Associate today!

        Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


        Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

        Which one is your favorite? Reply and let me know!

        If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

        From the Archive: Branding in Resumes Communicates Candidate Story (Resume Writing Academy)

        This article and video go through how to make a resume stand out with a clear personal brand – without the fluff and adjectives! This bonus article talks about the difference between branding and positioning. And, if you want to take your branding conversations with clients to another level, join us for the Certified Personal Branding Strategist class starting Tuesday.

        Read More

        Leadership: The Importance of Negotiation in Mid-level Leadership (CEOWorld Magazine)

        This article speaks to the growing importance of the “B-Suite” and the skills required for success in those roles. A great resource if you are coaching and/or writing for clients at this level!

        Read More

        Job Trends: 14 Unexpected Fields that Offer Work-from-Home Jobs (AARP)

        If you are working with clients who are interested in work-from-home or remote jobs, this article can help them broaden their perspective of what work is done from home. This video gives them tips on finding those remote jobs!

        Read More

        Certified Personal Branding Strategist Course

        Tools for You & Your Clients
        To Navigate the Great Resignation

        Click Here to Learn More

        Diversity in Sourcing: New LinkedIn Feature Aims to Help Recruiters Reduce Bias When Sourcing (LinkedIn)

        Read about the new LinkedIn Recruiter feature that helps recruiter teams reduce bias with an avatar and name removal.

        Read More

        Salary Gap: What Risk & Overconfidence Can Tell Us About the Gender Pay Gap (World Economic Forum)

        This research shares what might add to the gender salary gap with individual and policy recommendations. How can you use this information in your coaching to help women take actions toward closing the gap?
        Read More

        Hiring Tech: Making the Most of One-way Video Interviews (Inside HigherEd)

        One-way video interviews have been around for years, and now they are becoming more prevalent. This article gives ideas for success in video interviews and video resumes. You can also see a demo of a video interview and how the scoring works in this video.

        Read More

        Colleagues Earn Prestigious Credentials

        Kudos to Russell Utych who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

        CTL & RWA EVENTS

        August 24, 2021 | 4:00PM-4:30PM US ET
        Trend Tuesday Live
        Join us Live every Tuesday at 4 pm ET (please note we're doing The "Re" Challenge on Aug 10, so no Live that day!) to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

        August 24, 2021 | 3:00PM-4:30PM US ET
        Certified Personal Branding Strategist Class
        Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

        September 13, 2021 | 12:00PM-1:00PM US ET
        CTL Associate Quarterly Call with CTL Board
        In this CTL Associate Call, our CTL Board will be leading a discussion on the latest resume strategies and trends. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates, watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. RSVP for this and future CTL Associate Calls.

        September 15, 2021 | 3:00PM-4:30PM ET
        Academy Certified Resume Writer Course
        Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

        April 10-13, 2022 | 8:00AM-5:00PM US PT
        Career Thought Leaders Professional Development Symposium
        The 10-pay registration ends July 9 for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

        Marie Zimenoff

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