Issue 412 | August 19, 2022

"What passions are stirring in you? How can you use these ingredients to create the perfect dish to serve the world?" - Barry Demp, The Quotable Coach

Have you ever been mistaken for someone else?

We had quite the fiasco last week adopting our newest family member – Saturn Blackclaw Birthday [guinea] Pig.

We went in on a Sunday and the boys picked out the little one and sat with her. She was very cuddly right away, which was surprising with two little boys squealing over her.

We went back the next day to adopt her, and the humane society said the name was “Oreo” not Saturn.

The name was not important, we knew we wanted the little pig the boys had held.

So, we adopt the little one and took her home.


The next morning, the humane society calls to confirm the pig we had adopted was indeed Saturn, not Oreo.

What led to this confusion? One, a very busy office with 6+ guinea pigs waiting for adoption. Two, the use of black and white photos on their animal adoption cards.

Where most would have missed the lesson, as a personal branding strategist I saw right away -- the use of black and white photos had hidden the little pigs' distinctive brands!

How do you make your brand quickly known – perhaps with color, a signature look, a catchphrase, or something else?

What went into selecting that color or look? How does it connect to your audience?

Hit reply and let me know! I’d love to know your brand story.

Creating a memorable brand goes much deeper than these elements. But simple use of a consistent look can help create brand recognition to remind people of the positive experiences they have with your brand.

If you are still creating your look or wanting to create a deeper foundation for your brand (and have this process to use with clients), join us for the Certified Personal Branding Strategist program starting August 23!

Marie Zimenoff
CEO, Career Thought Leaders

Certified Personal Branding Strategist

Program Starts August 23

Learn More & Register

Create Your Irresistible Offer

Interactive Workshop Moved to August 25

Learn More & Register


        • Certified Personal Branding Strategist Program Starts August 23
        • Create Your Irresistible Offer on August 25
        • CTL Associate News & Opportunities


        • Pay Equity: Men Make More in Gig Economy
        • Hiring Trends: Hiring Refugees
        • Layoffs: These US Companies Cut Jobs
        • Workplace Trends: 42 Job Didn’t Exist for Boomers
        • Business: Marketing Small Business for Free
        • Branding: Stop the Spin


                  CTL & RWA Events

                      • Certified Personal Branding Strategist
                      • Trend Tuesday Live
                      • Create Your Irresistible Offer
                      • Academy Certified Resume Writer
                      • Certified Digital Branding Strategist

                      Partner Events

                        • Front Row CEO: Hire and Train Your Perfect Match Virtual Assistant
                        • Asperger’s/Autism Employment Coach Certification

                                  Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                  Did you miss an issue of Career Trends Happy Hour?
                                  Read all past editions online!

                                  August 23 | Certified Personal Branding Strategist Program Starts

                                  A vast majority of the working population are re-evaluating how work fits into their life. They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that even means.

                                  This is putting pressure on leaders to retain talent in new ways, requiring a level of empathy and authenticity many aren't prepared for.

                                  Thankfully, they have you! Career services providers, coaches, and writers are uniquely positioned to help these individuals unearth the compass to direct these life-altering choices.

                                  We can help them find the themes, understand how they relate to their key stakeholders, and communicate in the right language.

                                  Are you looking for more tools to help clients achieve this clarity and be poised for not only the next step in their career but armed with the tools they need to be agile and thriving throughout their career?

                                  If you want to finally have the tools and confidence you need to:

                                  • lead clients through more transformational engagements
                                  • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)
                                  • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results
                                  • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business

                                  Then it’s time to become a Certified Personal Branding Strategist!

                                    Learn More & Register

                                    August 25 | Create & Sell Your Irresistible Offer

                                    Many of our prospective clients are watching their expenses and being more cautious about making large purchases. But make no mistake, they are still investing where they believe it to be necessary.

                                    So how do we quickly help them understand if and how we can solve critical issues they face in their life or career? How do we craft and offer that meets their needs with a compelling outcome they can't wait to achieve?

                                    Join this hands-on session where you'll walk away with a COMPLETED offer suite that solves your customers' top problems. Learn how to collect customer and prospect intelligence to inform your offer, how to create an offer suite that offers different entry points for all types of buyers, and how to sell and upsell in an authentic, service-oriented approach.

                                    We'll cover: 

                                    • How to get clear on the type of service offer suite you want to create that gives you energy to continue serving clients
                                    • How to gather feedback from prospects in every conversation that will continually improve your offers
                                    • How to research trending questions from your ideal prospects to make sure your offers and marketing language hit the target every time
                                    • How to determine the offer suite that solves customer problems at different price points, keeping your community of clients growing in any economy
                                    • How to sell each offer while feeling confident and committed, but not attached to closing any sales
                                    • What works and what doesn't work...this is a *hands-on* session where you'll do research, sketch out your offer suite, determine pricing, and review sales scripts we'll provide so you can be ready to improve your sales calls that day!

                                    Registration includes the live session, recording, scripts, resources, and handout so you can view it whenever you wish as often as you wish!

                                      Learn More & Register

                                      CTL COMMUNITY NEWS & OPPORTUNITIES

                                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                      • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                                      Want to get in on these opportunities? Join as a CTL Associate today!

                                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                      VISIT OUR SHOP

                                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                      Which one is your favorite? Reply and let me know!

                                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                      Pay Equity: Men Make 48% More Than Women in Some Sectors of the Gig Economy (World Economic Forum)

                                      Women working in the gig economy are being paid far less than men, according to this study. How can you help women do what they can to better negotiate these types of engagements?

                                      Read More

                                      Hiring Trends: It’s Complicated to Hire Refugees Compliantly (Human Resources Director)

                                      An HR tech platform has launched a new service to remove barriers to job access for refugees. This article talks about that program and the challenges refugees face in finding work.

                                      Read More

                                      Layoffs: Tech Layoffs in 2022: The US Companies that Have Cut Jobs (Crunch Base)

                                      This article shares data around the recent growth in layoffs and what companies are joining the layoff ranks. This bonus article talks about how to be proactive if you suspect a layoff might be on your company’s agenda for the near future.

                                      Read More

                                      Certified Personal Branding Strategist Program

                                      Get a process for guiding clients to discover and communicate their unique promise of value.

                                      Starts August 23. Register Today!

                                      Job Trends: 42 Jobs for Millennials That Didn’t Exist for Their Parents (Rocky Mountain Today)

                                      The pace of change continually accelerates with new technology, market needs, and globalization, creating new jobs. Check out this list and let us know which ones are new to you!

                                      Read More

                                      Business: Top Tips & Methods for Free Advertising for Small Business (Real Business)

                                      Whether you are just launching or looking to grow your business, marketing is critical and often tactics are aimed at larger businesses. This article shares tips for marketing your small business for free.

                                      Read More

                                      Career Management: Stop the Spin: Help Clients Reset Their Career Navigation System (Career Thought Leaders Video)

                                      Clients are looking for work to help add meaning to their life as we continue moving through the COVID existential crisis. This video shares a deeper dive into a few topics that can help clients find that deeper connection to meaning before looking at how they may or may not be fulfilled at work. If you want tools to guide them in this transformational conversation, join us for the Certified Personal Branding Strategist program starting August 23!

                                      Watch Now

                                      CTL & RWA EVENTS

                                      August 23, 2022 | 12:00PM-1:30PM US ET
                                      Certified Personal Branding Strategist Class
                                      Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                      August 23, 2022 | 4:00PM-4:30PM US ET
                                      Trend Tuesday Live
                                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                      August 25, 2022 | 4:00PM-5:30PM US ET
                                      Create & Sell Your Irresistible Offer 
                                      Join this hands-on session where you'll walk away with a completed offer suite that solves your customers' top problems. Learn how to collect customer and prospect intelligence to inform your offer, how to craft an offer suite that provides entry points for all types of buyers, and how to sell and upsell in an authentic, service-oriented approach. Learn more and register.

                                      September 7, 2022 | 2:00PM-3:30PM US ET
                                      Academy Certified Resume Writer Course
                                      Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 34th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                      October 6, 2022 | 3:00PM-4:30PM US ET
                                      Digital Branding Strategist Certification
                                      This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

                                      PARTNER EVENTS

                                      August 19-21, 2022 | 3:00PM-8:00PM US ET
                                      2022 Suicide Prevention Summit
                                      Join the world’s largest online suicide prevention conference for mental health professionals. And it's entirely free. The summit covers a broad range of topics including clinical interventions, supporting youth and older adults, and learning about special considerations for marginalized and at-risk communities. Don’t miss your opportunity to learn from leaders in suicide prevention. Learn more and register today.

                                      Oct 13-Dec 8, 2022 | 4:00PM-5:30PM US ET
                                      Asperger’s/Autism Employment Coach Certification Fall 2022
                                      This comprehensive, 8-week program features weekly, live sessions over the Internet, plus a 6-week supervised practicum. It is approved for 21 Global Career Development Facilitator (GCDF) credits. You will learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired. The program combines instruction, mentoring and weekly assignments with personalized feedback. A variety of spectrum profiles are presented, along with tools and techniques to address communication, executive function and sensory processing difficulties. Group size is limited! Visit the Forward Motion Coaching Web site for details and to request an application. Learn more and register today.

                                      Marie Zimenoff

                                      CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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