Issue 361 | August 12, 2021

“Every morning you have two choices: Continue to sleep with your dreams, or wake up and chase them.” – Carmelo Anthony, American professional basketball player

We've been having so much fun reflecting, realigning, and refreshing during The Re Challenge this week!

I love creating new materials, so working on a few new activities around visioning, goals, and values has been reinvigorating after a busy summer.

One of our attendees also reminded me of the power of repurposing (another "re" word I hadn't even thought of!).

So, I'm dusting off this fun post from a while ago ...


... a cheeky little take on three reasons why you and your clients don’t need to manage your personal brand:

1. You Prefer for Others to Decide Your Story

Getting passed over for fun projects or continually called by clients that are not a good fit … this is what happens when you are not clear – every day – about your strengths and what you want.

2. You Would Rather Sell Yourself Then Attract Opportunities

Continually selling your value to earn a promotion, land a job, or grow your business … this leaves you exhausted. When you are clear about who you are, what you love to do, and why you love what you do – you attract your dream opportunities.

3. You Want to Be a Commodity

Being paid an average wage and closing sales based on the PRICE of your product or service … those are the hallmarks of a commodity. When you are not clear about how you add value in a distinct way, you become “generic.”

What would you say about why personal branding is important for you and your clients?

Hopefully, I’ve given you a few ideas for sharing the importance of branding with your clients!

If you’d like to bring a more structured personal branding process into your practice, you can learn the only personal branding methodology that is …

  • used in 40 countries with thousands of clients
  • used by 20% of the Fortune 100 and by top universities
  • easily implemented to systematize your process for replicable results with clients
  • step-by-step and customizable to create a turnkey personal branding business and increase your revenue

We only have 5 seats left in the course that starts on August 24! Become a Certified Personal Branding Strategist. If you have questions, please reply to this email and we can set up a time to chat.

Marie Zimenoff
CEO, Career Thought Leaders

Certified Personal Branding Strategist
Reflect, Reconnect, Reposition

Tools for You & Your Clients to Navigate the Great Resignation
Starts August 24

Learn More & Register
  • Certified Personal Branding Strategist Course Starts August 24
  • CTL Community News & Opportunities


    • Job Search: Age Bias
    • Workforce Trends: Record High Job Openings
    • Career Longevity: Solving the ‘Adaptability Paradox’
    • Leadership: Collaboration as a Strength
    • Challenging Transition: App Helps Previously Incarcerated
    • Salary Negotiation: Countering a Low Offer


      • Colleagues Earn Prestigious Credentials


      CTL & RWA Events

      • Trend Tuesday
      • Certified Personal Branding Strategist Class
      • Academy Certified Writing Course
      • CTL Annual Symposium 

        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

        Did you miss an issue of Career Trends Happy Hour?
        Read all past editions online!

        AUG 24 | Certified Personal Branding Strategist Course Begins

        Are you ready to finally have the tools and confidence you need to:

        • lead clients through more transformational engagements?
        • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
        • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
        • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

        If so, then it’s time to become a Certified Personal Branding Strategist!

        After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

        In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding method, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

        Plus, you’ll earn 11 ICF CCEs, including 5 core competency CCEs!


        CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

        Want to get in on these opportunities? Join as a CTL Associate today!

        Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


        Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

        Which one is your favorite? Reply and let me know!

        If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

        Job Search:  Age Bias in Hiring Hurts Midcareer Workers Worldwide (AARP)

        This article shares international survey data on how ageism in hiring is impacting workers worldwide and recruiters have a strong preference for younger workers. Check out this free session on Implicit Bias in Resumes, this video on coaching for age bias, and this video on ageism in resumes for strategies to overcome age bias.

        Read More

        Workforce Trends: Job Openings Hit Record High, with 10.1 Million Openings (CBS News)

        A record number of job openings and record low in layoffs creates a positive outlook for most of our job seekers. This article goes through the details.

        Read More

        Career Longevity: Future Proof: Solving the ‘Adaptability Paradox’ for the Long Term (McKinsey)

        How do we develop our adaptability skills? This article goes through why we need to flex our adaptability muscles and practical steps to improve our skill level. Thanks to Gayle Draper for bringing this to my attention!

        Read More

        Certified Personal Branding Strategist Course

        Tools for You & Your Clients
        To Navigate the Great Resignation

        Click Here to Learn More

        Leadership:  This is How Collaboration Strengthens Your Leadership (Entrepreneur)

        This article speaks to why collaboration is important in your career (for everyone, not just leaders!). Check out this bonus article for how employers are building social and emotional skills for the future of the workforce.

        Read More

        Challenging Transition: New App Helps Previously Incarcerated Find Jobs (US News)

        With an inspiring story and an important mission, this article shares how new technology is bridging the gap for individuals reentering the workforce after incarceration.
        Read More

        Salary Negotiation: 6 Black Women Career Coaches on Negotiating Your Salary and Countering a Low Offer (CNBC)

        These experts share critical strategies clients need to negotiate salary, especially when faced with a low offer.
        Read More

        Colleagues Earn Prestigious Credentials

        Kudos to Lynda Grossman and Laura Winkler who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

        Congratulations to Kaisha McCrea who earned the Certified Career Transition Coach credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Kudos to you!

        CTL & RWA EVENTS

        August 17, 2021 | 4:00PM-4:30PM US ET
        Trend Tuesday Live
        Join us Live every Tuesday at 4 pm ET (please note we're doing The "Re" Challenge on Aug 10, so no Live that day!) to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

        August 24, 2021 | 3:00PM-4:30PM US ET
        Certified Personal Branding Strategist Class
        Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

        September 15, 2021 | 3:00PM-4:30PM ET
        Academy Certified Resume Writer Course
        Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

        April 10-13, 2022 | 8:00AM-5:00PM US PT
        Career Thought Leaders Professional Development Symposium
        The 10-pay registration ends July 9 for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

        Marie Zimenoff

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