Issue 411 | August 11, 2022

"Look beyond yourself, see a need and meet it.'" - Joshua Becker, author of Becoming Minimalist

Susan and I had such a great time talking about the role of skills, passion, and purpose in career success on Trend Tuesday this week!

It's fascinating to see the different structures arising to make purpose more tangible for companies and how that can benefit the work we do.

Have you talked with your clients about purpose? What, if any, of the structures in the articles we shared from McKinsey do you think might be helpful?

Susan talked a bit about "purpose anxiety" -- what people experience when they feel left out because they don't know their purpose. This also happens in the area of passion.


We discussed how she and I view purpose and passion as verbs -- something you create or uncover, not as something you are going out to find or expecting a company or role to give to you.

It's one of the reasons I chose @workwithpurpose as my Twitter handle 15+ years ago...if we focus on bringing purpose to or uncovering the purpose in everything we do we have more agency and usually more satisfaction.

These two elements are just a part of the whole we discuss with job seekers and career changers. And that's just the internal elements! They also need to understand their target audience and how to communicate who they are in a way that connects the dots.

We've tried to capture some of that process in a new quiz!

We'd love for you to take it for a spin and see what results look like for your brand:

Certified Personal Branding Strategists will be using this quiz to build their own visibility and a longer version to help identify gaps as they begin an engagement with a client.

If you have time to check it out, let us know what you think!

I'll also be talking more about why people are leaving their jobs next week on Trend Tuesday and would love to hear what you are seeing.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. You can get tools to walk your clients through their personal brand foundation—including strengths, values, purpose, passion, and more—in the Certified Personal Branding Strategist program starting August 23.

Create Your Irresistible Offer

Interactive Workshop August 17

Learn More & Register

Certified Personal Branding Strategist

Program Starts August 23

Learn More & Register


        • Tech Jam Session Rescheduled for August 12
        • Create Your Irresistible Offer on August 17
        • Certified Personal Branding Strategist Program Starts
        • CTL Associate News & Opportunities


        • Mental Health: Vacation Won’t Cure Burnout
        • Salary Trends: Remote Work Causing Salary Shifts
        • Branding: Align Personal & Business Brand
        • Workplace Trends: Quiet Quitting
        • Career Advancement: Power of Positive Thinking
        • LinkedIn: Clickable Links in Photo Posts


                  CTL & RWA Events

                    • Trend Tuesday Live
                    • Tech Jam
                    • Create & Sell Your Irresistible Offer
                    • Certified Personal Branding Strategist
                    • Academy Certified Resume Writer
                    • Certified Digital Branding Strategist

                    Partner Events

                      • Suicide Prevention Summit
                      • Asperger’s/Autism Employment Coach Certification

                                Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                Did you miss an issue of Career Trends Happy Hour?
                                Read all past editions online!

                                August 12 | Tech Jam Session Rescheduled: AI-Enabled Communication Coaching

                                Tech Jam is an opportunity to learn about technology you can use in your practice for project management, social media management, client communications, and beyond! 

                                Live sessions are freely available for all who RSVP using the link below or you can purchase all the recordings.

                                Friday, August 12, 12:00-1:00 pm US ET – Communication Skills Coaching with AI

                                Most coaches have that client who can’t see the faults in their communication patterns even when the consequences are obvious. Now this communication coaching tool can tell your clients what is and isn’t working with their communication style to aid in your executive coaching, career advancement coaching, or interview preparation.

                                RSVP to join us live at no charge or purchase access to join live and/or watch the recordings.

                                Career Industry Authority members get free access to recordings. See your Group area in Mighty Networks for access.

                                  RSVP to Join TODAY

                                  August 17 | Create & Sell Your Irresistible Offer

                                  Many of our prospective clients are watching their expenses and being more cautious about making large purchases. But make no mistake, they are still investing where they believe it to be necessary.

                                  So how do we quickly help them understand if and how we can solve critical issues they face in their life or career? How do we craft and offer that meets their needs with a compelling outcome they can't wait to achieve?

                                  Join this hands-on session where you'll walk away with a COMPLETED offer suite that solves your customers' top problems. Learn how to collect customer and prospect intelligence to inform your offer, how to create an offer suite that offers different entry points for all types of buyers, and how to sell and upsell in an authentic, service-oriented approach.

                                  We'll cover: 

                                  • How to get clear on the type of service offer suite you want to create that gives you energy to continue serving clients
                                  • How to gather feedback from prospects in every conversation that will continually improve your offers
                                  • How to research trending questions from your ideal prospects to make sure your offers and marketing language hit the target every time
                                  • How to determine the offer suite that solves customer problems at different price points, keeping your community of clients growing in any economy
                                  • How to sell each offer while feeling confident and committed, but not attached to closing any sales
                                  • What works and what doesn't work...this is a *hands-on* session where you'll do research, sketch out your offer suite, determine pricing, and review sales scripts we'll provide so you can be ready to improve your sales calls that day!

                                  Registration includes the live session, recording, scripts, resources, and handout so you can view it whenever you wish as often as you wish!

                                    Learn More & Register

                                    August 23 | Certified Personal Branding Strategist Program Starts

                                    A vast majority of the working population are re-evaluating how work fits into their life. They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that even means.

                                    This is putting pressure on leaders to retain talent in new ways, requiring a level of empathy and authenticity many aren't prepared for.

                                    Thankfully, they have you! Career services providers, coaches, and writers are uniquely positioned to help these individuals unearth the compass to direct these life-altering choices.

                                    We can help them find the themes, understand how they relate to their key stakeholders, and communicate in the right language.

                                    Are you looking for more tools to help clients achieve this clarity and be poised for not only the next step in their career but armed with the tools they need to be agile and thriving throughout their career?

                                    If you want to finally have the tools and confidence you need to:

                                    • lead clients through more transformational engagements
                                    • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)
                                    • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results
                                    • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business

                                    Then it’s time to become a Certified Personal Branding Strategist!

                                      Learn More & Register

                                      CTL COMMUNITY NEWS & OPPORTUNITIES

                                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                      • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                                      Want to get in on these opportunities? Join as a CTL Associate today!

                                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                      VISIT OUR SHOP

                                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                      Which one is your favorite? Reply and let me know!

                                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                      Mental Health: Your Summer Vacation Can’t Cure Job Burnout. That’s A Scam. (HuffPost)

                                      If you have clients who think travel or a getaway will fix their work worries, that might be a sign of burnout, not a cure for it. This article shares the data behind this and a few steps to take if you or your client can take to truly combat burnout. This bonus article talks about why remote work is making vacation even less relaxing.

                                      Read More

                                      Salary Trends: Why Remote Work Is Causing a Massive Shift in Salaries Around the Country (Yahoo Finance)

                                      This article shares a trend in salary, especially in the tech industry, where salaries nationwide are getting tantalizingly close to those in major tech hubs. If you missed it, check out this session we did on interview prep and salary negotiation, including remote work and location-based salary considerations.

                                      Read More

                                      Branding: The Benefits of Aligning Personal and Business Branding (Business Day)

                                      Whether you are in business for yourself or have a job within an organization, building your personal and digital brand is critical for long-term success. This article shares steps anyone can take to build their brand. How might this apply to your job seekers who are not entrepreneurs? If you are working to clarify your brand or want tools to help clients clarify and articulate theirs, join us for the Certified Personal Branding Strategist program starting August 23!

                                      Read More

                                      Create Your Irresistible Offer

                                      Leave this interactive workshop with an offer suite that attracts your ideal client and drives more sales!

                                      August 17, 4:00-5:30 pm ET

                                      Register Today!

                                      Workplace Trends: Quiet Quitting: Why Doing the Bare Minimum at Work Has Gone Global (The Guardian)

                                      People are questioning their approach to work – avoiding the above and beyond, hustle culture, and other behaviors – leaving work on time and taking pride in it. Are you seeing this with clients? What are the pros and cons for their life and career? This related article talks about who is looking to quit and when.

                                      Read More

                                      Career Advancement: The Power of Positive Thinking: How to Reshape Your Thoughts to Achieve Your Goals (Forbes)

                                      This article walks you through a step-by-step process for examining your beliefs and reframing thinking to overcome self-imposed barriers to reaching goals.

                                      Read More

                                      LinkedIn: LinkedIn Lets You Add Clickable Links to Photo Posts (Search Engine Journal)

                                      Do you have access to this new feature where you can put a link on a picture when you post on LinkedIn? I’d love to see how you’re using it! Feel free to tag me in your post when you use it.

                                      Read More

                                      CTL & RWA EVENTS

                                      August 12, 2022 | 12:00PM-1:00PM US ET
                                      Tech Jam 
                                      We have a rescheduled session from last week’s Tech Jam that you get to take advantage of! Join us live to learn about how this AI technology can help you coach leaders in their communication skills. RSVP to join us.

                                      August 16, 2022 | 4:00PM-4:30PM US ET
                                      Trend Tuesday Live
                                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                      August 17, 2022 | 4:00PM-5:30PM US ET
                                      Create & Sell Your Irresistible Offer 
                                      Join this hands-on session where you'll walk away with a completed offer suite that solves your customers' top problems. Learn how to collect customer and prospect intelligence to inform your offer, how to craft an offer suite that provides entry points for all types of buyers, and how to sell and upsell in an authentic, service-oriented approach. Learn more and register.

                                      August 23, 2022 | 12:00PM-1:30PM US ET
                                      Certified Personal Branding Strategist Class
                                      Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                      September 7, 2022 | 2:00PM-3:30PM US ET
                                      Academy Certified Resume Writer Course
                                      Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 34th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                      October 6, 2022 | 3:00PM-4:30PM US ET
                                      Digital Branding Strategist Certification
                                      This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

                                      PARTNER EVENTS

                                      August 19-21, 2022 | 3:00PM-8:00PM US ET
                                      2022 Suicide Prevention Summit
                                      Join the world’s largest online suicide prevention conference for mental health professionals. And it's entirely free. The summit covers a broad range of topics including clinical interventions, supporting youth and older adults, and learning about special considerations for marginalized and at-risk communities. Don’t miss your opportunity to learn from leaders in suicide prevention. Learn more and register today.

                                      Oct 13-Dec 8, 2022 | 4:00PM-5:30PM US ET
                                      Asperger’s/Autism Employment Coach Certification Fall 2022
                                      This comprehensive, 8-week program features weekly, live sessions over the Internet, plus a 6-week supervised practicum. It is approved for 21 Global Career Development Facilitator (GCDF) credits. You will learn how to coach adults with Asperger’s Syndrome and similar autism spectrum profiles to choose the right job or career, find employment, and stay hired. The program combines instruction, mentoring and weekly assignments with personalized feedback. A variety of spectrum profiles are presented, along with tools and techniques to address communication, executive function and sensory processing difficulties. Group size is limited! Visit the Forward Motion Coaching Web site for details and to request an application. Learn more and register today.

                                      Marie Zimenoff

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