Issue 360 | August 5, 2021

"The creative mind is the playful mind. Philosophy is the play and dance of ideas." – Eric Hoffer, 20th Century American moral and social philosopher

Did you know that Career Thought Leaders has a Board of Directors? Over the next few months, you’ll get to meet them through their guest intros to the newsletter!

Up today is Susan Chritton who has been on the board since 2017.

The concept of Personal Branding has been in my DNA since I was a teenager. I’ve always been fascinated by individual talents and seeing how those talents come together to serve the collective whole.

As Yearbook Editor for my high school yearbook, I chose the theme – “The Individual in the Crowd.” The cover of the yearbook was a gumball machine filled with blue gumballs and one white gumball. I thought of myself as the one that was different but it took me years to figure out what to do with that difference. The yearbook was creative, unique, and focused on the individual standing out in the collective whole. Those themes continue with me today.


When I discovered the concept of Personal Branding, I became an enthusiastic supporter. As a Career Counselor I had been frustrated that we did such good work when people were looking for employment or launching their careers but the business world didn’t seem to recognize the need for it. Personal Branding gave business language to a process that opened doors for our work in the world. Now people at all levels are finding Personal Branding valuable for managing and advancing their careers.

I love that I now have a process to help others discover and own their uniqueness. The Personal Branding process is a practical roadmap to take that uniqueness out into the world. Done well, Personal Branding is a strategic process of building a positive set of experiences in the direction the client wants to go.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. Susan is also the lead instructor of the Certified Personal Branding Strategist program and students consistently remark on the impact she has on their lives, businesses, and careers through her insightful candor throughout the course. She'll be sharing a few of her insights during The "Re" Challenge, too. Thank you for all you do, Susan!

Join the "Re" Challenge

Navigating the Great Resignation, Reset, Reckoning
Starts August 9

Register Today

Certified Personal Branding Strategist
Reflect, Reconnect, Reposition

Tools for You & Your Clients to Navigate the Great Resignation
Starts August 24

Learn More & Register
  • Join The "Re Challenge Starting Monday
  • Certified Personal Branding Strategist Course Starts August 24
  • CTL Community News & Opportunities


    • Job Search: Systemic Discrimination
    • Career Tech: Platforms for Career Transition
    • Branding: Branding for Success
    • Leadership: Getting a Board Role
    • Advancement: Mere-exposure Effect
    • Hiring Trends: Why Hiring Takes so Long


      CTL & RWA Events

      • The "Re" Challenge
      • Trend Tuesday
      • Certified Personal Branding Strategist Class
      • Academy Certified Writing Course
      • CTL Annual Symposium 

        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

        Did you miss an issue of Career Trends Happy Hour?
        Read all past editions online!

        AUG 9 | Join Us for The “Re” Challenge

        Navigating the Great Resignation, Reset, Reckoning… no matter what you call it, people are reevaluating their lives and the opportunities for career services abound.

        Like our clients, we’re facing our own reboot, reset, reinvention, recalibration…

        Join us for four focused days to get grounded to achieve your new definition of success in business or career… while getting tools to help your clients do the same!

        AUG 24 | Certified Personal Branding Strategist Course Begins

        Are you ready to finally have the tools and confidence you need to:

        • lead clients through more transformational engagements?
        • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
        • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
        • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

        If so, then it’s time to become a Certified Personal Branding Strategist!

        After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

        In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding method, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

        Plus, you’ll earn 11 ICF CCEs, including 5 core competency CCEs!


        CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

        Want to get in on these opportunities? Join as a CTL Associate today!

        Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


        Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

        Which one is your favorite? Reply and let me know!

        If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

        Job Search:  Systemic Discrimination Among Large Employers (National Bureau of Economic Research)

        This academic paper goes through data collected from fictitious applications to 108 of the largest U.S. employers. You can download at the bottom without needing an institutional subscription. We discuss the process of evaluating resume strategies in light of this information at the end of this free session on Implicit Bias in Resumes.

        Read More

        Career Tech: ‘GPS for Careers’: New Tech Platforms Aid Transitioning Workers (SHRM)

        Automation and AI are now aiding in career exploration and accessing labor market data. This article talks about one technology in this space. You can see how these types of systems work and hear our discussion on what this means for career pros in this video.

        Read More

        Branding: Branding Yourself for Success (Business 2 Community)

        This article includes practical steps and an infographic for branding yourself online. We also know the power of helping clients get focused on what they want to be known for and who needs to know them... and you can get a process to help clients clarify their brand foundation in the Certified Personal Branding Strategist course starting August 24!

        Read More

        Certified Personal Branding Strategist Course

        Tools for You & Your Clients
        To Navigate the Great Resignation

        Click Here to Learn More

        Leadership:  Top Tips from Experts on Getting a Board Role (In the Black)

        If you are working with clients who are interested in advancing their careers, this article speaks to what they can do early on to position themselves for board roles. We also talked about stepping up into leadership on Career Confidante radio last week with practical tips from CTL Associate, Lori Howard.

        Read More

        Advancement: What Is the ‘Mere-exposure Effect’ and How Does It Impact Remote Workers? (Yahoo! News)

        The trend towards remote work may have downsides for career advancement. This article goes through data around the “mere-exposure effect” and what it might mean for our clients’ careers.
        Read More

        Hiring Trends: Can You Wait 49 Days? Why Getting Hired Takes So Long in Engineering (LinkedIn - George Anders)

        This article shares data around hiring length in many different disciplines and explores why engineering tops the list at 49 days.

        Read More

        CTL & RWA EVENTS

        August 9, 2021 | 4:00PM-4:30PM US ET
        The "Re" Challenge
        Navigating the Great Resignation, Reset, Reckoning... no matter what you call it, people are reevaluating their lives and the opportunities for career services abound. Like our clients, we’re facing our own reboot, reset, reinvention, recalibration... Join us for four focused days to get grounded to achieve your new definition of success in business or career... while getting tools to help your clients do the same! Register today.

        August 17, 2021 | 4:00PM-4:30PM US ET
        Trend Tuesday Live
        Join us Live every Tuesday at 4 pm ET (please note we're doing The "Re" Challenge on Aug 10, so no Live that day!) to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

        August 24, 2021 | 3:00PM-4:30PM US ET
        Certified Personal Branding Strategist Class
        Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

        September 15, 2021 | 3:00PM-4:30PM ET
        Academy Certified Resume Writer Course
        Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 32nd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

        April 10-13, 2022 | 8:00AM-5:00PM US PT
        Career Thought Leaders Professional Development Symposium
        The 10-pay registration ends July 9 for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

        Marie Zimenoff

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