Issue 410 | August 4, 2022

"Ego says, 'Once everything falls into place, I’ll feel inner peace.' Spirit says, 'Find your inner peace and then everything will fall into place.'" - Marianne Williamson

When I graduated from college my first job was in the sport club office at Colorado State. I'd worked there as a student and had the opportunity to stay on as temporary professional staff for a year.

I loved guiding students to be creative as they raised and managed funds to operate the club, mentoring them as they learned how to lead and hire, and attending their events.

When they hired for the permanent role, it required a masters degree I didn't have at the time.

So I coordinated and participated in the hiring process for what was at the time my dream job.

Did you have a "dream job" before getting into the careers industry?


That same year I was accepted into the Sport Management program at the University of Tennessee. 

As I evaluated my options, I took stock about what made the sport club role so satisfying. Was it the sports? Although I do enjoy them, that wasn't it.

What I loved about the role was mentoring, coaching, creating problem solving, and building relationships with the students. Plus, a great boss who gave me space to do all of this fairly independently.

It was this realization that led me to apply to graduate school in the School of Education and eventually decide to pursue career work.

Dream jobs are funny that way. Identifying what really makes it fulfilling can be difficult. Teasing out the skills, values, and interests and weighing them to find the driving forces.

How do you help your clients weigh these factors in their career decisions? What role do you think passion, skills, values, and other elements play in career decisions?

Join me on Trend Tuesday next week to look at the trending conversations and the latest data around passion, purpose, and career fulfillment.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. You can get tools to walk your clients through their personal brand foundation -- including strengths, values, purpose, passion, and more -- in the Certified Personal Branding Strategist program starting August 23.

Certified Personal Branding Strategist

Program Starts August 23

Learn More & Register


        • Tech Jam Session Rescheduled for August 12
        • Certified Personal Branding Strategist Program Starts
        • CTL Associate News & Opportunities


        • Workplace Laws: Gig Work Federal Laws
        • Salary Trends: Who Is Seeing Wage Growth
        • Diversity: How to Hire Disabled Workers
        • Future of Work: Fractional Work & Role-Sharing
        • Upskilling: The Future of Learning
        • Job Search: 6-Figure Job Search Strategies


                  • Colleagues Earn Prestigious Credentials


                  CTL & RWA Events

                    • Trend Tuesday Live
                    • Tech Jam
                    • Create & Sell Your Irresistible Offer
                    • Certified Personal Branding Strategist
                    • Academy Certified Resume Writer
                    • Certified Digital Branding Strategist

                              Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                              Did you miss an issue of Career Trends Happy Hour?
                              Read all past editions online!

                              August 12 | Tech Jam Session Rescheduled: AI-Enabled Communication Coaching

                              Tech Jam is an opportunity to learn about technology you can use in your practice for project management, social media management, client communications, and beyond! 

                              Live sessions are freely available for all who RSVP using the link below or you can purchase all the recordings.

                              Friday, August 12, 12:00-1:00 pm US ET – Communication Skills Coaching with AI

                              Most coaches have that client who can’t see the faults in their communication patterns even when the consequences are obvious. Now this communication coaching tool can tell your clients what is and isn’t working with their communication style to aid in your executive coaching, career advancement coaching, or interview preparation.

                              RSVP to join us live at no charge or purchase access to join live and/or watch the recordings.

                              Career Industry Authority members get free access to recordings. See your Group area in Mighty Networks for access.

                                RSVP to Join TODAY

                                August 23 | Certified Personal Branding Strategist Program Starts

                                A vast majority of the working population are re-evaluating how work fits into their life. They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that even means.

                                This is putting pressure on leaders to retain talent in new ways, requiring a level of empathy and authenticity many aren't prepared for.

                                Thankfully, they have you! Career services providers, coaches, and writers are uniquely positioned to help these individuals unearth the compass to direct these life-altering choices.

                                We can help them find the themes, understand how they relate to their key stakeholders, and communicate in the right language.

                                Are you looking for more tools to help clients achieve this clarity and be poised for not only the next step in their career but armed with the tools they need to be agile and thriving throughout their career?

                                If you want to finally have the tools and confidence you need to:

                                • lead clients through more transformational engagements
                                • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)
                                • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results
                                • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business

                                Then it’s time to become a Certified Personal Branding Strategist!

                                  Learn More & Register

                                  CTL COMMUNITY NEWS & OPPORTUNITIES

                                  CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                  • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                                  Want to get in on these opportunities? Join as a CTL Associate today!

                                  Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                  VISIT OUR SHOP

                                  Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                  Which one is your favorite? Reply and let me know!

                                  If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                  Workplace Laws: Bill to Enshrine Gig Work into Federal Labor Law 'Would Effectively Get Rid of the Minimum Wage and Overtime Compensation' (MorningStar)

                                  A new category of labor law for app-based gig workers is proposed in a bill introduced in the House. Read this article for more information on the bill and its implications for us and our clients. Want more perspectives? Read further about the bill here. This bonus article talks about the most lucrative side gigs for the 50+ worker.

                                  Read More

                                  Salary Trends: Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains (Pew Research Center)

                                  This article shares data around who is changing jobs, how long it is taking them to land a new job, and who is seeing an increase in real wages (after inflation). This bonus article shares more about wage and salary growth. What data point surprises you the most?

                                  Read More

                                  Diversity: Looking for Talent? Find Out How to Hire Disabled Workers (Forbes – Limited Articles)

                                  Individuals with disabilities are often left out of the diversity discussions. This article shares how hiring managers can expand their talent pool by hiring workers with disabilities. What insights can help your job seekers with disabilities?

                                  Read More

                                  Certified Personal Branding Strategist Program

                                  Get a process for guiding clients to discover and communicate their unique promise of value.

                                  Starts August 23. Register Today!

                                  Future of Work: How Fractional Work and Role-Sharing Will Define the Future of Work (Insider Intelligence)

                                  We have talked about how the future of work is flexible, and this article talks about another aspect of that flexibility – fractional work and role-sharing. Are you seeing clients working in these types of roles?

                                  Read More

                                  Upskilling: The Future of Learning: Co-Creating Skills Development Strategies with Employee Preferences (Chief Learning Officer)

                                  Employee learning preferences are shifting and this article shares how learning and development leaders can adjust their skills development programs with a new model of co-creating experiences.

                                  Read More

                                  Job Search: New Rules for the 6-Figure Job Search with Trish McGrath (Career Confidante Radio)

                                  Listen in as Trish McGrath generously shares her secrets to speed up job search, including what has changed in job search, the 3 pillars of successful search, and much more!

                                  Listen In

                                  Colleagues Earn Prestigious Credentials

                                  Congratulations to Ann Poritzky, Diane Kinsella, Lorraine Lyman, Murray Mann, and Rhonda Douglas-Charles who earned and renewed the Certified Digital Branding Strategist credential from Career Thought Leaders. They are now leading the pack in guiding clients to create a stand-out digital brand!

                                  Kudos to Katie Yeaton-Hromada who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Your students are lucky to benefit from your dedication to learning the latest trends. We are thrilled to have you in the ACRW community!

                                  CTL & RWA EVENTS

                                  August 9, 2022 | 4:00PM-4:30PM US ET
                                  Trend Tuesday Live
                                  Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                  August 12, 2022 | 12:00PM-1:00PM US ET
                                  Tech Jam 
                                  We have a rescheduled session from last week’s Tech Jam that you get to take advantage of! Join us live to learn about how this AI technology can help you coach leaders in their communication skills. RSVP to join us.

                                  August 17, 2022 | 4:00PM-5:30PM US ET
                                  Create & Sell Your Irresistible Offer 
                                  Join this hands-on session where you'll walk away with a completed offer suite that solves your customers' top problems. Learn how to collect customer and prospect intelligence to inform your offer, how to craft an offer suite that provides entry points for all types of buyers, and how to sell and upsell in an authentic, service-oriented approach. Learn more and register.

                                  August 23, 2022 | 12:00PM-1:30PM US ET
                                  Certified Personal Branding Strategist Class
                                  Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                  September 7, 2022 | 2:00PM-3:30PM US ET
                                  Academy Certified Resume Writer Course
                                  Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 34th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                  October 6, 2022 | 3:00PM-4:30PM US ET
                                  Digital Branding Strategist Certification
                                  This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

                                  Marie Zimenoff

                                  CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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