Issue 409 | July 28, 2022

"Slow movements help slow the mind, so it can enjoy its reunion with the body." - Therese Jornlin, therapist and transformational coach

'Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.' -- Ferris Bueller

As we near the end of July (only a few weeks of summer remaining here in the Northern Hemisphere), it seems like time is flying by.

What have you accomplished that you set out to achieve in 2022? What still remains on your to-do list for the year?

As you evaluate your goals at these month-end milestones, remember that goals are clay. They can reform and change as you learn, circumstances change, and your life evolves.

While setting goals is important, we don't want them to become bricks that weigh us down.


As we look forward to the next season, and soon the next year, we'll see more people re-evaluating their careers.

How can we help them take the positive from their past with them as they recreate their careers toward the future?

How can we help them avoid feeling like they have to start over or hide their past (which we know they can't) as they build their story toward the future?

This is where the concept of personal branding comes into play. Although many people talk about personal branding in the context of self-promotion, reputation, or online footprint, personal branding goes much deeper.

At the core, personal branding is about understanding who you are. That confidence radiates forward. When you pair confidence with a deep understanding of your audience and how your unique background adds value to them, you have a powerful story!

When clients slow down to build this understanding, their stories resonate, their community grows in a way that supports their goals, and they realize how to leverage who they are and what they've done into a new role.

In this video, you can get a preview into personal branding foundation elements you can use with clients.

What aspect would you like to talk about more with your clients? Reply and let me know!

Marie Zimenoff
CEO, Career Thought Leaders

P.S. You can get tools to walk your clients through their personal brand foundation in the Certified Personal Branding Strategist program starting August 23.

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      • Learn About a New AI-Enabled Communication Feedback Tool at Tech Jam
      • CTL Associate News & Opportunities


      • Leadership: Benefits of a Kind Leadership Style
      • Social Branding: LinkedIn Adds Carousel Option
      • Job Trends: Recruiters Still Seeing Job Growth
      • Future of Work: Remote Work Will Survive Recession
      • Career Success: How to Stay Cool
      • Career Change: Activate Your Career Dreams


                • Colleague Earns Prestigious Credential


                CTL & RWA Events

                  • Tech Jam
                  • Trend Tuesday Live
                  • Certified Personal Branding Strategist
                  • Academy Certified Resume Writer

                            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                            Did you miss an issue of Career Trends Happy Hour?
                            Read all past editions online!

                            July 29 | Tech Jam: Explore the Latest in Career Services & Job Search Tech

                            Tech Jam is an opportunity to learn about technology you can use in your practice for project management, social media management, client communications, and beyond! 

                            You'll also learn about the latest tools career services professionals can use with clients, including AI-aided communication skills feedback, interview preparation tools, and job search management.

                            Live sessions are freely available for all who RSVP using the link below.

                            Join this last session to learn about one of the newest AI-enabled tools for giving clients feedback on their communication skills.

                            Friday, 11:00 am-12:00 pm US ET – Communication Skills Coaching with AI

                            Most coaches have that client who can’t see the faults in their communication patterns even when the consequences are obvious. Now this communication coaching tool can tell your clients what is and isn’t working with their communication style to aid in your executive coaching, career advancement coaching, or interview preparation.

                            RSVP to join us live at no charge or purchase access to join live and/or watch the recordings.

                            Career Industry Authority members get free access to recordings. See your Group area in Mighty Networks for access.

                              RSVP to Join Next Week

                              CTL COMMUNITY NEWS & OPPORTUNITIES

                              CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                              • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                              Want to get in on these opportunities? Join as a CTL Associate today!

                              Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                              VISIT OUR SHOP

                              Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                              Which one is your favorite? Reply and let me know!

                              If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                              Leadership: 7 Out of 10 C-Suite Leaders and Workers Say Kind Leadership Style and Culture Results In These Outcomes (Yahoo!)

                              How important is kindness for leaders and job seekers? This article provides data on how leaders and workers view kindness and its growing importance in the workplace.

                              Read More

                              Social Branding: LinkedIn Adds a Carousel Option Below the Post Bar (Digital Information World)

                              A few months ago LinkedIn released that downloads were the top form of content and now they are rolling out a native carousel option. Have you posted any carousels? We’d love to hear how you’re using this feature! If you want a process for determining and building your digital brand, put the Certified Digital Branding Strategist class on your calendar … October will be here before you know it.

                              Read More

                              Job Trends: Worried About Layoffs and Downturns? Recruiters Aren’t (CNBC)

                              Hiring data is showing a ‘normalization’ in the job market, according to this article that shares recruiters are still busy as 46% of companies plan to increase hiring through the end of 2022. They are also still offering additional perks to job seekers in many industries. If you want a quick run-down of the tools recruiters use to do their job, check out this bonus article.
                              Read More

                              Tech Jam

                              It’s here…and it’s free! Click the link to RSVP and get all the information.

                              Join Tech Jam Live!

                              Future of Work: 4 Reasons Remote Work Will Survive a Recession (Business Insider)

                              Economist Nick Bloom shares his insights on the future of remote work in this article that also includes the current state of remote work. There’s a bit more information on the topic in this article featuring Bloom and other economists.

                              Read More

                              Career Success: How to Stay Cool When You’re Put on the Spot (Harvard Business Review – Limited Articles Monthly)

                              This article walks through the steps to take for a proactive, persuasive response when you or your client are confronted with a challenging interaction at work.

                              Read More

                              Career Change: How to Activate Your Career Dreams & Make That Career Change (Career Confidante Radio)

                              Get inspiration from Madelyn Mackie – who has made four career changes – to help your clients make that career change a reality! You can also still get the recording for our career change resumes session from last week.

                              Listen In

                              Colleague Earns Prestigious Credential

                              Congratulations to Danielle Gundrum who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. They are now among a growing group of coaches who’ve created more structured processes for job seekers to achieve their goals even faster!

                              CTL & RWA EVENTS

                              July 25-29, 2022 | Various Times
                              Tech Jam 
                              Save the dates for the 2nd annual Tech Jam where you will learn about the latest technology in business management and career services. We'll be covering tools to use in your practice, tools for job seekers, systems to improve your productivity, and more! RSVP to join next week.

                              August 2, 2022 | 4:00PM-4:30PM US ET
                              Trend Tuesday Live
                              Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                              August 23, 2022 | 12:00PM-1:30PM US ET
                              Certified Personal Branding Strategist Class
                              Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                              September 7, 2022 | 2:00PM-3:30PM US ET
                              Academy Certified Resume Writer Course
                              Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 34th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                              Marie Zimenoff

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