Issue 408 | July 21, 2022

"Before you try to increase your willpower, try decreasing the friction in your environment." - James Clear, Writer, Entrepreneur and Behavior Science Expert

Yesterday morning as I was about to hit "record" for our Master-E-Session on career change resumes, I heard water pouring into the laundry room in the basement.

Ah, the wonders of home ownership! Turns out a broken sprinkler pipe was dumping water into the basement...

Many individuals participating in the Great Resignation are considering starting a business. 

Perhaps we can draw some parallels between home ownership and business ownership.

There are perks to home ownership -- building equity and having more control over your living arrangements, to name a few.


And there are times when your brand-new-to-you house starts flooding. Did I mention that our house in Salt Lake also flooded in the first 4 days we lived there??

Likewise, business ownership is not for the faint of heart. You have to find products or service offerings and customer problems that motivate you. You have to step out of your comfort zone and overcome your demons daily to market your business and serve your clients. 

And, when the waters come flooding in, it's up to you to clean it up quickly and keep moving to stay afloat.

Of course none of us or our clients are alone in this journey! Thankfully, my spouse is pretty handy and not too long after the Master-E-Session was finished he'd found the broken pipe and stopped the flooding.

Who is in your corner to support your business growth? How are you supporting your clients as they step into business ownership?

Hit reply and let me know! We're building up resources to help you guide clients who are starting business and I'd love to hear what challenges you are facing and what resources you need.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you're evaluating or re-evaluating your motivation for business or looking for tools to help clients do the same, put the Certified Personal Branding Strategist class on your calendar - it starts August 23!

P.P.S. Despite the flooding, we had a great class on career change resumes and profiles and you can get the recording plus the 60 pages of samples here.

Tech Jam

Learn About the Latest Tools for Job Seekers, Recruiters & Career Pros

Join Us Live Next Week


      • Tech Jam: Explore the Latest in Career Services & Job Search Tech
      • CTL Associate News & Opportunities


      • Remote Work: Virtual Meetings
      • Business: Find New Clients
      • Interview: 10 Rehearsed Answers
      • Diversity: Disrupt Marginalization
      • Mental Health: Prevent Career FOMO
      • Workforce Trends: Workers Quitting, Job Seekers Scrambling


                • Colleagues Earn Prestigious Credentials


                CTL & RWA Events

                  • Get the Recording! Resume & Profile Master-E-Session: Career Change
                  • Tech Jam
                  • Trend Tuesday Live
                  • Certified Personal Branding Strategist
                  • Academy Certified Resume Writer

                            Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                            Did you miss an issue of Career Trends Happy Hour?
                            Read all past editions online!

                            July 25 | Tech Jam: Explore the Latest in Career Services & Job Search Tech

                            Tech Jam is an opportunity to learn about technology you can use in your practice for project management, social media management, client communications, and beyond! 

                            You'll also learn about the latest tools career services professionals can use with clients, including AI-aided communication skills feedback, interview preparation tools, and job search management.

                            Live sessions are freely available for all who RSVP using the link below.


                            Monday, 4:00-5:00 pm US ET – Optimizing Business Efficiency

                            Get tips on streamlining your career services business or office operations plus a demo of the new WriteSea technology that manages your client interactions, marketing campaigns, and so much more! Come meet the WriteSea team and learn from their passion to help career pros build their business.

                            Tuesday, 12:00-1:00 pm US ET – Using Portfolios & Video In Your Interview Services

                            Are your clients looking for a way to stand out in the job search? Look no further than this visual portfolio, presentation, and web page creation tool with functionality to create targeted videos for interview follow-up and more! Ken Diamond is the brains behind WintheView, built on his expertise as a recruiter.

                            Tuesday, 4:00-5:00 pm US ET – Trends in Candidate Sourcing Technology

                            During our weekly Trend Tuesday Live this session will share the top features of LinkedIn career professionals need to be aware of and 2 other technologies that they may not be familiar with but are growing in use by recruiters for sourcing candidates. 

                            Wednesday, 11:00 am-12:00 pm US ET – Creating Efficiency in Job Search

                            What if all your client’s job applications were stored in one place with easy access from their browser? With this Chrome extension, job seekers can save jobs from any job board and have one place to manage their process. Your job seekers could start using it tomorrow! Come hear more about Teal from CEO David Fano.

                            Thursday, 5:00-6:00 pm US ET – Improve Efficiency with Technology

                            We all know that technology should make things easier, but it doesn’t always feel like it. Join us for a general session with technology guru Eran Bucai to talk through how to make technology actually work for you, your clients, and your business.

                            Friday, 11:00 am-12:00 pm US ET – Communication Skills Coaching with AI

                            Most coaches have that client who can’t see the faults in their communication patterns even when the consequences are obvious. Now this communication coaching tool can tell your clients what is and isn’t working with their communication style to aid in your executive coaching, career advancement coaching, or interview preparation. creator Maithilee Samant will share insights from her years as an executive coach and how they became the foundation of this new technology.

                            RSVP to join us live at no charge or purchase access to join live and/or watch the recordings.

                            Career Industry Authority members get free access to recordings. See your Group area in Mighty Networks for access.

                              RSVP to Join Next Week

                              CTL COMMUNITY NEWS & OPPORTUNITIES

                              CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                              • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                              Want to get in on these opportunities? Join as a CTL Associate today!

                              Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                              VISIT OUR SHOP

                              Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                              Which one is your favorite? Reply and let me know!

                              If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                              Remote Work: How to Tactfully Interject in a Virtual Meeting (Harvard Business Review – Limited Articles Monthly)

                              Working virtually means working even more on our communication skills and this article goes through how you or your clients can better participate in virtual meetings or events. If your clients are seeking remote work, this bonus article offers tips to boost their job search results even if they don’t have remote work experience.

                              Read More

                              Business: The Best Way to Find Clients as a New Freelancer (Tech Radar)

                              Whether growing a business, launching a freelance career, or even executing a traditional job search, these tips are solid for you or your clients. How would these tips apply to your clients’ situations?

                              Read More

                              Interviewing: 10 Rehearsed Job Interview Answers Hiring Managers Are Sick of Hearing (Forbes)

                              We talk a lot about overused phrases in resumes, but what about in interviews? This article shares 10 phrases your clients can remove from their arsenal!

                              Read More

                              Tech Jam

                              It’s here…and it’s free! Click the link to RSVP and get all the information.

                              Join Tech Jam Live Next Week!

                              Diversity: How Managers Can Disrupt Marginalization at Work (Charter)

                              Having an inclusive culture requires change in behavior – especially from leaders. This article shares specific strategies for how managers can take the lead in building an inclusive organization.

                              Read More

                              Mental Health: How to Prevent Career FOMO (Make Use Of)

                              It’s easy to think the grass will be greener in the next career. Social media – including LinkedIn – can create this feeling of FOMO and other drains on our mental health. This article provides a few solutions for preventing it.

                              Read More

                              Workforce Trends: 40% of Workers Are Considering Quitting Their Jobs Soon (CNBC)

                              This article shares data and reasoning around a continued exodus from the workforce and where they are going. On the other hand, this bonus article shares how job seekers are scrambling to land before the recession worsens. If you missed it, you can still get the recording of the session on resume and profile strategies for these career changers (including 60 pages of samples) here.

                              Read More

                              Colleagues Earn Prestigious Credentials

                              Congratulations to Deborah Curry, Kristen Schiedermayer, and Paloma Valverde who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. They are now among a growing group of coaches who’ve created more structured processes for job seekers to achieve their goals even faster!

                              Kudos to Marcie Jeffery who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to build your writing skills, improve your strategy, and design effective documents. Your agency clients benefit from your dedication more than they know. We are thrilled to have you in the ACRW community!

                              CTL & RWA EVENTS

                              GET THE RECORDING
                              Resume & Profile Master-E-Session: Making Career Change Dreams a Reality
                              Are your prospects and clients frustrated with not hearing back from job applications as they seek to make a career change? They aren’t alone and they need your help! Join Marie Zimenoff and Lori Jazvac as they share strategies you can use to connect the dots for career change clients and gain traction in their job search through a focused resume that clearly demonstrates their qualifications for that dream job.
                               Access the recording today.

                              July 25-29, 2022 | Various Times
                              Tech Jam 
                              Save the dates for the 2nd annual Tech Jam where you will learn about the latest technology in business management and career services. We'll be covering tools to use in your practice, tools for job seekers, systems to improve your productivity, and more! RSVP to join next week.

                              July 26, 2022 | 4:00PM-4:30PM US ET
                              Trend Tuesday Live
                              Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                              August 23, 2022 | 12:00PM-1:30PM US ET
                              Certified Personal Branding Strategist Class
                              Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                              September 7, 2022 | 2:00PM-3:30PM US ET
                              Academy Certified Resume Writer Course
                              Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 34th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                              Marie Zimenoff

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