Issue 405 | June 30, 2022

"The first problem for all of not to learn, but to unlearn." - Gloria Steinem, American journalist

It turns out that I have a special skill for finding the most expensive way to get from the airport to a hotel for a professional conference.

Whether it’s taking the “taxi” that is really a private driver (how are they such good liars!?) or thinking that taxis have been cheaper than Lyft in some cities, so I’ll just do that … only to get a bill for nearly double the price when I arrive.

Do you have a “special skill”? Hit reply and tell me! I’d love to know I’m not the only one.

This past week I was in Anaheim at the National Career Development Association conference presenting to our colleagues on the new technologies in hiring and job search.

Helping candidates show up in a recruiter's online search through an optimized profile is important, and there are new tools we can use to guide this process. I’ll be covering a few of those in my live stream this Tuesday!


For those who want the job, not a job, a more proactive approach to using social media for job search is needed.

They are in luck! Social media has created so many opportunities for us and our clients to research, connect, and engage in the communities that can lead to an ideal employer (for any level, role, or industry around the globe).

The trick is understanding how you can use the tools and keeping an open mind to find the best tool for connecting with the desired community.

Here are a few strategies for using these tools proactively:

  1. LinkedIn: Go beyond optimizing your profile to identify active people in your desired industry, systematically engage to build a community, and have consistency.

  2. Twitter: Research companies and see who is active, who is posting jobs, and what topics they are posting about so you can find and engage with people in the field.

  3. Facebook: Research and join groups where you can network with the people in your field.

Here's a downloadable checklist you can use to help them determine which social media tools are most important.

And here's a video on strategies to search Facebook, LinkedIn, and Twitter to uncover these hidden gems.

If you want the full suite of checklists, worksheets, and scripts to help clients search using social media tools, join us for our new Social Media for Job Search Strategist program that starts July 13!

Marie Zimenoff
CEO, Career Thought Leaders

Social Media for Job Search Strategist

Stop Letting Clients Wait Around to "Get Found"!
Teach Clients Social Media Tools for Proactive Search!

Starts July 13

Learn More & Register


    • Social Media for Job Search Strategist Starts July 13
    • CTL Associate News & Opportunities


    • Career Trends: Forget College
    • Workforce Trends: The Great Resignation, Stalled
    • Job Search Tech: Top Job Search Apps
    • Branding: Personal Brand Trap
    • Diversity: Rethink "Good Worker"
    • Workplace Trends: US Workers Embrace Flexible Work


              CTL & RWA Events

                • Trend Tuesday Live
                • Social Media for Job Search Strategist
                • Tech Jam

                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                        Did you miss an issue of Career Trends Happy Hour?
                        Read all past editions online!

                        July 13 | Social Media for Job Search Strategist

                        Recruiters are diversifying the social media tools they use to find candidates. Are your coaching tools keeping up? 

                        According to the latest Jobvite study, recruiters are increasingly using Facebook, Instagram, and even TikTok to find job seekers. If our clients are only focused on getting found on LinkedIn, they are missing out on opportunities to connect with their target companies.

                        Of course, LinkedIn is a powerful tool for job seekers. But optimizing a profile is just the start. They don't want to sit around waiting to get found! Help them use LinkedIn and other social tools to make connections and become known so they are the referred candidate for their ideal jobs.

                        In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search.

                        Classes will be recorded and students will have lifetime access to recordings.

                        Week 1: Strategy & LinkedIn (July 13, 2:00-3:30 ET)

                        • Clarifying Job Search Focus
                        • Evaluating Social Platforms for Use in Search
                        • Using Advanced LinkedIn Search Techniques for Job Search
                        • Optimizing LinkedIn, Facebook, IG & Twitter Profiles ** NOTE: This is not a writing class. We will focus on more proactive search strategies while touching on profile optimization (and giving you a checklist to optimize it!)

                        Week 2: LinkedIn & Twitter (July 20, 2:00-3:30 ET)

                        • Maximizing LinkedIn's Jobs Feature
                        • Using a Relationship-Building System
                        • Employing Hashtag Strategies for Research
                        • Maximizing Scripts for Connecting

                        Week 3: Instagram & Facebook (August 3, 2:00-3:30 ET)

                        • Using Groups & Company Pages
                        • Employing Hashtag Strategies for Research
                        • Engaging to Build Relationships
                        • Maximizing FB Jobs Features

                        Week 4: TikTok, Snapchat, Niche Sites & Executing the Plan (August 10, 2:00-3:30 ET)

                        • Using Strategies for Job Search on Niche Sites
                        • Speeding Search with Job Search Planning & Tracking
                        • Coaching Strategies for Dealing with Fear & Overwhelm
                          Learn More & Register

                          CTL COMMUNITY NEWS & OPPORTUNITIES

                          CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                          • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                          Want to get in on these opportunities? Join as a CTL Associate today!

                          Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                          VISIT OUR SHOP

                          Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                          Which one is your favorite? Reply and let me know!

                          If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                          Career Trends: Forget College: Skilled Trades Are the Future of the US Economy (New Geography)

                          This article details how labor and demographic shifts are changing and what the lack of skills in specific areas of the workforce will mean for a rise in the trades in the US. Are you seeing more people interested in skilled trades?

                          Read More

                          Workforce Trends: The Great Resignation, Stalled (Korn Ferry)

                          The economy has shifted quickly, and leaders are seeing a small change in the conversation with prospective employees. This article shares perspective from Korn Ferry’s leadership on what leaders have done and how to navigate the quick change with a focus on making offers to new talent. This bonus article detailing another new phenomenon of rescinded offers seems to support the idea of a stalled resignation.

                          Read More

                          Job Search Tech: The Great Job Hunt: 7 Top Job Search Apps Hit All-Time Highs (Computer World)

                          This article details the job search apps with the top new monthly user rates. Not surprisingly, LinkedIn is in the running! It also details information about the tech job market (it’s a bit buried, but good info!). If you want processes to help your clients use LinkedIn (and other tools) in their search proactively, join us for the Social Media for Job Search Strategist program starting July 13!

                          Read More

                          Social Media for Job Search Strategist

                          Learn how to guide clients in evaluating and using social media tools to speed their job search.

                          Get scripts, checklists, and video instruction on using LinkedIn, Twitter, Instagram, Facebook, and more for job search.

                          Learn More & Register Today

                          Branding:  Don’t Fall into the Personal Brand Trap (Big Think)

                          This article shares how personal branding doesn’t work unless it is authentic. It also provides a few insights into how you can help clients create an authentic brand. We’re glad they finally got the memo 😉 as we’ve been teaching that way with the Certified Personal Branding Strategist program since 2001. Join us starting August 23 to get a full process you can use with your clients!

                          Read More

                          Diversity:  The Truth Behind America’s Labor Shortage: We Need to Rethink Who Is a Good Worker (Business Insider)

                          This article details how certain people – those who have been incarcerated, those with disabilities, and those coming out of retirement, to name a few – are an untapped labor source. We know that there are many other populations that face employment challenges, and this bonus article gives a framework for leaders to improve their cultural intelligence in hopes of starting to close those gaps.

                          Read More

                          Workplace Trends: Americans Are Embracing Flexible Work and They Want More of It (McKinsey)

                          The data is clear – most Americans prefer flexible work. This data-rich article shares who is working remotely, how often, and some of the challenges they face.

                          Read More

                          CTL & RWA EVENTS

                          July 5, 2022 | 4:00PM-4:30PM US ET
                          Trend Tuesday Live
                          Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                          July 13, 2022 | 2:00PM-3:30PM US ET
                          Social Media for Job Search Strategist
                          Recruiters are diversifying their tools for finding job seekers. Are your clients using the right social tools to get known and uncover opportunities? In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search. Learn more and register.

                          July 25-29, 2022 | Various Times
                          Tech Jam 
                          Save the dates for the 2nd annual Tech Jam where you will learn about the latest technology in business management and career services. We'll be covering tools to use in your practice, tools for job seekers, systems to improve your productivity, and more! Have a tool you'd love to learn about? Hit reply and let Marie know.

                          Marie Zimenoff

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