Issue 403 | June 16, 2022

"Write relentlessly, until you find your voice. Then use it." - David Sedaris, American humorist, comedian, author

Sometimes a last-minute shift saves your life (AKA the day I got hit by a bus).

Although I still have a bit of out-of-body experience when I recall it, what I'm sharing below is a true story.

My freshman year of college I was walking across campus after class. It was early in the semester, because it was still light out and I was sporting my favorite denim dress with sunflowers (blue and yellow have always been my colors).

As I'm walking across the library parking lot, I see a bus coming through the u-shaped island of bus stops.

It doesn't stop at any of the stops, so I guess it will stop at the last one and I calculate the distance to safely walk beyond that stop.


Except the bus doesn't stop.

It keeps rolling.

At the last minute, I turn my back to the bus and it hits my full backpack.

I'm propelled forward, but somehow manage not to fall down (and ruin my favorite dress!).

My bag breaks, and I hustle to pick up my books.

The bus driver comes out and asks if I'm OK. I'm shaken, embarrassed, but OK. 

The last-minute pivot saved my life.

Sometimes we have a planned all mapped out. We can see how it will unfold. And then everything shifts and we have to quickly decide whether to make a shift or stick it out.

When have you made a shift in your strategy as circumstances changed? Ask your clients that same question. 

As our circumstances become increasingly turbulent this summer, it is important to remember that we've survived and perhaps thrived in times like these before ... we can tap into those strengths to do it again.

Keep looking for those opportunities where a small pivot might make a big difference (and watch out for the bus!).

Marie Zimenoff
CEO, Career Thought Leaders

P.S. - If you'd like tools for clients to proactively use social media to take some control over their job search (including and beyond LinkedIn), check out the Social Media for Job Search Strategy program that starts July 13!

Last Chance to Join the Quiz Funnel Workshop

More Leads for Your Business with Less Effort? Yes, Please!

Join at No Cost with Discount Link

Social Media for Job Search Strategist

Stop Letting Clients Wait Around to "Get Found"!
Teach Clients Social Media Tools for Proactive Search!

Starts July 13

Learn More & Register


    • Social Media for Job Search Strategist
    • See Marie In Person at These Events
    • CTL Associate News & Opportunities


    • Workforce Trends: Stressed, Sad, Anxious
    • Workplace Trends: Go Remote or Get Fired?
    • College to Career: Fastest-Growing Entry-Level Jobs
    • Diversity: Gender Representation on Boards
    • Reskilling: Older Workers Reskill for Tech Roles
    • Branding: Prepare for Web 3.0 Marketing


              CTL & RWA Events

              • Trend Tuesday Live
              • Social Media for Job Search Strategist
              • Tech Jam

              Partner Events

              • Quiz Funnel Workshop
              • Asperger’s/Autism Employment Coach Certification

                    Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                    Did you miss an issue of Career Trends Happy Hour?
                    Read all past editions online!

                    July 13 | Social Media for Job Search Strategist

                    Recruiters are diversifying the social media tools they use to find candidates. Are your coaching tools keeping up? 

                    According to the latest Jobvite study, recruiters are increasingly using Facebook, Instagram, and even TikTok to find job seekers. If our clients are only focused on getting found on LinkedIn, they are missing out on opportunities to connect with their target companies.

                    Of course, LinkedIn is a powerful tool for job seekers. But optimizing a profile is just the start. They don't want to sit around waiting to get found! Help them use LinkedIn and other social tools to make connections and become known so they are the referred candidate for their ideal jobs.

                    In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search.

                    Classes will be recorded and students will have lifetime access to recordings.

                    Week 1: Strategy & LinkedIn (July 13, 2:00-3:30 ET)

                    • Clarifying Job Search Focus
                    • Evaluating Social Platforms for Use in Search
                    • Using Advanced LinkedIn Search Techniques for Job Search
                    • Optimizing LinkedIn, Facebook, IG & Twitter Profiles ** NOTE: This is not a writing class. We will focus on more proactive search strategies while touching on profile optimization (and giving you a checklist to optimize it!)

                    Week 2: LinkedIn & Twitter (July 20, 2:00-3:30 ET)

                    • Maximizing LinkedIn's Jobs Feature
                    • Using a Relationship-Building System
                    • Employing Hashtag Strategies for Research
                    • Maximizing Scripts for Connecting

                    Week 3: Instagram & Facebook (August 3, 2:00-3:30 ET)

                    • Using Groups & Company Pages
                    • Employing Hashtag Strategies for Research
                    • Engaging to Build Relationships
                    • Maximizing FB Jobs Features

                    Week 4: TikTok, Snapchat, Niche Sites & Executing the Plan (August 10, 2:00-3:30 ET)

                    • Using Strategies for Job Search on Niche Sites
                    • Speeding Search with Job Search Planning & Tracking
                    • Coaching Strategies for Dealing with Fear & Overwhelm
                      Learn More & Register


                      Upcoming Conference Appearances – Join Us Live

                      Marie will once again be a speaker at the Global Career Development Association Conference in Anaheim, CA, June 26–29, 2022. If you are attending, stop by her presentation on new hiring and job search technologies Monday afternoon (H104) and let her know if you have time to connect – she’d love to meet up!

                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                      • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                      Want to get in on these opportunities? Join as a CTL Associate today!

                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                      VISIT OUR SHOP

                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                      Which one is your favorite? Reply and let me know!

                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                      Workforce Trends: Stressed, Sad & Anxious: A Snapshot of the Global Workforce (Harvard Business Review – 3 Free Monthly Articles)

                      Data from the new State of the Global Workforce by Gallup indicates that the emotional side of work has not healed from the pressures of the last two years. This article shares data and ideas for companies to support employees. This article out of Hong Kong shares similar data. My livestream this week shared a few strategies you and your clients can use to deal with this new level of uncertainty.

                      Read More

                      Workplace Trends: Why Your Boss Might Fire People Rather Than Allow Remote Work (Fast Company)

                      This article shares why companies are leaning toward hybrid work and the factors they consider while making these complex decisions. If you do have clients who are managing remote teams, they may want to check out this article that lists the top LinkedIn Learning courses for remote leadership.

                      Read More

                      College to Career: These Are the 10 Fastest-Growing Entry-Level Jobs (CNBC)

                      Check out the fastest-growing entry-level jobs to see what might be a fit for your young professional clients. If they are frustrated with their prospects, they are not alone as this bonus article shares most open jobs are not what Gen Z wants. If they decide they’d like to try their luck abroad, this article goes through how they can prepare to launch a career abroad.

                      Read More

                      Last Chance for Quiz Funnel Workshop

                      Do you want to learn more about your target market while building your email list at a record rate?

                      Don’t miss this workshop ($0 when you use this discount link!)

                      Join Today

                      Diversity: The EU Will Soon Require 40% Gender Representation on Company Boards, But Where Does the US Stand on Gender Equity? (Forbes – 5 Free Articles Monthly)

                      The EU recently agreed on a landmark deal requiring companies to ensure 40% of seats on company boards go to the “underrepresented sex,” which is typically women. This article shares more about the law and an overview of similar attempts at laws in the U.S. This bonus article deepens the conversation as it relates to the LGBTQ+ workforce and the impact intersectionality will have on workplace diversity programs.

                      Read More

                      Aging Workforce: Reskilling Older Workers for Careers in Tech (McKinsey)

                      New global research from Generation shares the prevalence of perception bias across countries as older workers are perceived to be the least ready and able to fit into today’s organizations. It then shares a program that helps mid-career workers reskill and a few uplifting success stories.

                      Read More

                      Branding: How to Prepare Your Brand for Web 3.0 Marketing (Entrepreneur)

                      Last week I shared a visual guide to Web 3.0 (you can still get it here) and this article goes even deeper into the changes Web 3.0 is bringing and how your business and your clients can start making changes to be ready for the marketing of the future.

                      Read More

                      CTL & RWA EVENTS

                      June 21, 2022 | 4:00PM-4:30PM US ET
                      Trend Tuesday Live
                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                      July 13, 2022 | 2:00PM-3:30PM US ET
                      Social Media for Job Search Strategist
                      Recruiters are diversifying their tools for finding job seekers. Are your clients using the right social tools to get known and uncover opportunities? In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search. Learn more and register.

                      July 25-29, 2022 | Various Times
                      Tech Jam Save the dates for the 2nd annual Tech Jam where you will learn about the latest technology in business management and career services. We'll be covering tools to use in your practice, tools for job seekers, systems to improve your productivity, and more! Have a tool you'd love to learn about? Hit reply and let Marie know.

                      PARTNER EVENTS

                      June 13-17, 2022 | 4:00PM-5:30PM US ET
                      Quiz Funnel Workshop
                      A QUIZ funnel is when instead of selling in a one-size-fits-all way, you begin by asking people a series of questions to better understand their situation. With a QUIZ funnel, you can get cheaper leads, faster results, and higher conversions because you've built trust with prospects. My friend Ryan Levesque is the expert when it comes to QUIZ funnels and he's going to show you exactly how to build your quiz funnel. Clicking this link will give you access at no cost! Learn more and join the workshop.

                      June 16-August 24, 2022 | 4:00PM-5:30PM US ET
                      Asperger’s/Autism Employment Coach Certification Summer 2022
                      This 8-week program focuses on how to assist individuals in choosing the right career, finding a job, and staying hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises, and case studies. Participants gain hands-on experience during a 6-week supervised practicum. This program qualifies for 21 GCDF credits. Group size is limited to 10, and an application is required. Details are on the Forward Motion Coaching website.

                      Marie Zimenoff

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