Issue 402 | June 11, 2022

"The chief prevention against getting old is to remain astonished." - Kevin Kelly, founding executive editor of Wired magazine

Web 3.0 is here with NFTs, Cryptocurrency, Blockchain technology, and the Metaverse. 

And the digital marketing world has CHANGED. 

The privacy wars, the erosion of trust, and how all of that is affecting the way we build a business online have already started.  

Costs are skyrocketing and things are getting tougher out there in this NEW Web 3.0 Economy we’re in…and I want you to be prepared to not just survive, but thrive in this new era. 

Well, my friend and colleague Ryan Levesque at the ASK Method Company has been hard at work doing research, running experiments, and seeking some of the advice from the best and brightest out there.


They’ve put together The Ultimate Web 3.0 Visual Guide to Digital Marketing…

And you can download it RIGHT NOW for free!

It explains everything from blockchain, NFTs, and crypto to which type of data is the most important. 

(Hint: Zero-Party Data is data you own because your customers give it to you voluntarily - this is and will continue to be crucial in the Web 3.0 era!)

If you are a digital marketer, entrepreneur, business owner that does any business online today, this is your roadmap to the new Web 3.0 Future and how it’s affecting your business right now. 

Download the Visual Guide!

I'll be doing more research about what Web 3.0 means for the careers business as well and sharing it with you in the coming months.

If you will be at the National Career Development Association conference in Anaheim at the end of the month, let me know! I'll be doing a presentation on hiring and job search technology there and would love to see you.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. - If you'd like tools for helping clients use social media in their job search (including and beyond LinkedIn), check out the Social Media for Job Search Strategy program that starts July 13!

Social Media for Job Search Strategist

Stop Letting Clients Wait Around to "Get Found"!
Teach Clients Social Media Tools for Proactive Search!

Starts July 13

Learn More & Register


    • Social Media for Job Search Strategist
    • CTL Associate News & Opportunities


    • Diversity: Highest-Rated Companies for LGBTQ+
    • Leadership: Stop Telling CEOs to Be Empathetic
    • Economic Trends: Layoffs and Hiring Freezes Looming
    • LinkedIn: Most Effective Post Type
    • Career Communications: Cover Letter Checklist
    • Networking: Build an International Network
    • Career Change: Google Program Helps Formerly Incarcerated 


              CTL & RWA Events

              • CTL Associate Call
              • Trend Tuesday Live
              • Social Media for Job Search Strategist
              • Tech Jam

              Partner Events

              • Quiz Funnel Workshop
              • Asperger’s/Autism Employment Coach Certification

                    Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                    Did you miss an issue of Career Trends Happy Hour?
                    Read all past editions online!

                    July 13 | Social Media for Job Search Strategist

                    Recruiters are diversifying the social media tools they use to find candidates. Are your coaching tools keeping up? 

                    According to the latest Jobvite study, recruiters are increasingly using Facebook, Instagram, and even TikTok to find job seekers. If our clients are only focused on getting found on LinkedIn, they are missing out on opportunities to connect with their target companies.

                    Of course LinkedIn is a powerful tool for job seekers. But optimizing a profile is just the start. They don't want to sit around waiting to get found! Help them use LinkedIn and other social tools to make connections and become known so they are the referred candidate for their ideal jobs.

                    In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search.

                    Classes will be recorded and students will have lifetime access to recordings.

                    Week 1: Strategy & LinkedIn (July 13, 2:00-3:30 ET)

                    • Clarifying Job Search Focus
                    • Evaluating Social Platforms for Use in Search
                    • Using Advanced LinkedIn Search Techniques for Job Search
                    • Optimizing LinkedIn, Facebook, IG & Twitter Profiles ** NOTE: This is not a writing class. We will focus on more proactive search strategies while touching on profile optimization (and giving you a checklist to optimize it!)

                    Week 2: LinkedIn & Twitter (July 20, 2:00-3:30 ET)

                    • Maximizing LinkedIn's Jobs Feature
                    • Using a Relationship-Building System
                    • Employing Hashtag Strategies for Research
                    • Maximizing Scripts for Connecting

                    Week 3: Instagram & Facebook (August 3, 2:00-3:30 ET)

                    • Using Groups & Company Pages
                    • Employing Hashtag Strategies for Research
                    • Engaging to Build Relationships
                    • Maximizing FB Jobs Features

                    Week 4: TikTok, Snapchat, Niche Sites & Executing the Plan (August 10, 2:00-3:30 ET)

                    • Using Strategies for Job Search on Niche Sites
                    • Speeding Search with Job Search Planning & Tracking
                    • Coaching Strategies for Dealing with Fear & Overwhelm
                      Learn More & Register


                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                      • Mark your calendars for the CTL Associate Call on June 13, 2022, and watch your email for the invitation!
                      • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                      Want to get in on these opportunities? Join as a CTL Associate today!

                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                      VISIT OUR SHOP

                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                      Which one is your favorite? Reply and let me know!

                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                      Diversity: The 10 Highest-Rated Companies for LGBTQ+ Workers (CNBC)

                      Data from Glassdoor can give your LGBTQ+ clients an idea of where to start looking for organizations where they can feel safe and valued.

                      Read More

                      Leadership: Stop Telling CEOs to Be Empathetic (Chief Executive)

                      This article shares data on how the CEOs experiencing increased job insecurity and then breaks the concept of empathy down into  practical behavior CEOs can use to foster a positive organizational culture.

                      Read More

                      Economic Trends: With Unstable Economy, Hiring Freezes and Layoffs Could Be Looming (SHRM)

                      This article share what HR teams are doing as slowdowns, freezes, and layoffs are making headlines over the last week. How will you help your clients be prepared for a potential layoff?

                      Read More

                      Asperger's/Autism Employment Coach Certification

                      Assist Individuals to Choose
                      Their Career & Find a Job

                      Register Today – Starts June 16

                      LinkedIn: New Study Looks at the Most Effective LinkedIn Post Types in 2022 (Social Media Today)

                      LinkedIn is reporting 'record levels' of engagement. This article shares the top post type in terms of generating clicks. How can your job seekers use this to their advantage? Get a process for helping them use LinkedIn and beyond as proactive tools for job search (with or without posting content!).

                      Read More

                      Career Communications: The Ultimate Cover Letter Checklist (Fast Company)

                      This is one of the most comprehensive articles I've seen on cover letters. While there is still debate around if they are needed (and data included here that helps answer that), we do know that if you send one it needs to be good!

                      Read More

                      Networking: Build an International Network for Career Advancement & Business Growth (Career Confidante Radio)

                      Building a global network has never been easier! Listen in as Norma Davila shares her tips and story of what has helped her build an international network for growing her business.

                      Listen In

                      Career Change: Google Expands Program to Help Train the Formerly Incarcerated (Tech Crunch)

                      Google has launched a new program - Google Career Readiness for Reentry - to support organizations that provide digital skills training and more for justice-impacted individuals. A great resource for our clients and nonprofits to receive resources.

                      Read More

                      CTL & RWA EVENTS

                      June 13, 2022 | 12:00PM-1:00PM US ET
                      CTL Associate Quarterly Call with the CTL Board 
                      This call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates, watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. Join the main CTL RWA network and we'll add you to the CTL Associate group so you can RSVP to get weekly reminders.

                      June 14, 2022 | 4:00PM-4:30PM US ET
                      Trend Tuesday Live
                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                      July 13, 2022 | 2:00PM-3:30PM US ET
                      Social Media for Job Search Strategist
                      Recruiters are diversifying their tools for finding job seekers. Are your clients using the right social tools to get known and uncover opportunities? In 4 weeks, this program will give you strategies most coaches aren't using to help job seekers get hired faster by identifying the channels where they can engage with target companies and using processes, scripts, and other tools to execute their search. Learn more and register.

                      July 25-29, 2022 | Various Times
                      Tech Jam Save the dates for the 2nd annual Tech Jam where you will learn about the latest technology in business management and career services. We'll be covering tools to use in your practice, tools for job seekers, systems to improve your productivity, and more! Have a tool you'd love to learn about? Hit reply and let Marie know.

                      PARTNER EVENTS

                      June 13-17, 2022 | 4:00PM-5:30PM US ET
                      Quiz Funnel Workshop
                      A QUIZ funnel is when instead of selling in a one-size-fits-all way, you being by asking people a series of questions to better understand their situation. With a QUIZ funnel you can get cheaper leads, faster results, and higher conversions because you've built trust with prospects. My friend Ryan Levesque is the expert when it comes to QUIZ funnels and he's going to show you exactly how to build your quiz funnel. Clicking this link will give you access at no cost! Learn more and join the workshop.

                      June 16-August 24, 2022 | 4:00PM-5:30PM US ET
                      Asperger’s/Autism Employment Coach Certification Summer 2022
                      This 8-week program focuses on how to assist individuals on choosing the right career, finding a job, and staying hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises, and case studies. Participants gain hands-on experience during a 6-week supervised practicum. This program qualifies for 21 GCDF credits. Group size is limited to 10, and an application is required. Details are on the Forward Motion Coaching website.

                      Marie Zimenoff

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