Issue 348 | May 13, 2021

"We often avoid taking action because we think, I need to learn more, but the best way to learn is often by taking action." - James Clear, author, entrepreneur, and photographer

Thirteen years ago this month, an internship with a career services business owner changed the trajectory of my career (and life!) forever.

It was a bumpy start! When I wrote my first resume for this company, the other writer at the firm told me that writing resumes wasn't for everyone.

In the first workshop I co-presented with my mentor, I got feedback that I was boring.

I guess I'm a sucker for a challenge, because that set the course for me to learn everything I could about resume writing and earn my first certification in six months (even though you were supposed to wait two years to submit for it).

What challenges have you dug in your heals to overcome? It's funny how now those are some of my favorite memories.

After struggling for at least a year, I finally decided it was time to take formal training in presentations to feel more comfortable.

The lightbulb went off when the instructor for this course gave me permission to be me -- warm, caring, thoughtful in my instruction -- instead of what I had been trying to be (my mentor) -- fun, entertaining, boisterous.

As I talk to colleagues in the Digital Branding class, I am grateful to watch a few of them start this same process -- finding the power that comes when we find and appreciate our authentic voice.

The world needs you to be you! I can't wait to hear and see the unique story you have to share and the increased value that will bring to your clients.

Marie Zimenoff
CEO, Career Thought Leaders

Write Stories that Differentiate Your Client
Strategies for Letters, Bios, Resumes, Profiles & More!

Starts Thursday, May 27 • 2-3:30 PM ET

Learn More & Register
  • Academy Certified Career Storyteller Training Program
  • Join Us at These Upcoming Events
  • CTL Associate News & Opportunities


    • Workforce Trends: Building Workforce Skills at Scale
    • Diversity: The Importance of Neurodiversity at Work
    • Writing: 15 Writing Lessons From Famous Authors
    • Interviewing: Most Common Job Interview Questions 
    • Career Advancement: Remote Workers Worry About Falling Behind in Careers
    • From the Archive: Before You Do That Cool New Thing on Your Resume, Ask This


    • Colleagues Earn Prestigious Credential

    CTL & RWA Events

    • Bring In the Dough, Career Pro (Clubhouse)
    • Trend Tuesday Live
    • Academy Certified Career Storyteller
    • Tech Jam


    • Asperger’s/Autism Employment Coach Certification

      Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

      Did you miss an issue of Career Trends Happy Hour?
      Read all past editions online!

      MAY 27 | Academy Certified Career Storyteller

      Modern marketing communications have moved away from a pitch to share an engaging plot... stories that pull in a reader and make them want to connect with the brand, product, or person.

      If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you!

      In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client’s target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more.

      You’ll walk away with:

      • an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
      • tools to identify client brand attributes and gather stories so you communicate your client’s unique promise of value in their voice (which also means you'll write faster!)
      • steps (with examples!) to turn stories into content in a variety of ways so you can write stories for more traditional clients and those who want to be bold with their stories
      • confidence based on experience writing storied resumes, profiles, and more, with detailed written feedback from instructors and peer input (structured and instructor-facilitated in class)
      • lifetime inclusion in the Academy Certified Career Storyteller directory, RWA community conversations, and other perks offered to RWA graduates (no renewals and no membership required to maintain certification)

      If you want to be confident in writing powerfully fresh and compelling client materials – join us for this in-depth training!


      Join Us at These Upcoming Events

      The National Career Development Association Conference has gone virtual again this year! I’ll be doing a presentation on Innovation in Private Practice: Reinvent Your Process, Pricing and Promotion to Succeed in Any Economy during the event that runs from June 29 - July 1. If you plan to attend, let me know!

      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

      Want to get in on these opportunities? Join as a CTL Associate today!

      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

      Which one is your favorite? Reply and let me know!

      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

      Workforce Trends: Building Workforce Skills at Scale (McKinsey)

      This article shares data from a global survey on reskilling and what companies are focused on building: a shift toward skills social and emotional in nature.

      Read More

      Diversity: We Need to Stop Overlooking the Importance of Neurodiversity at Work (Fast Company)

      This article/podcast shares why companies need to focus on neurodivergent employees in their DEI efforts. It also shares strengths neurodiverse employees bring to the workforce. If you want more strategies for assisting nuerodiverse job seekers, check out our partner event.

      Read More

      Writing: 15 Writing Lessons From Famous Authors (Marketing Profs)

      This infographic walks through writing advice from authors, why it works, and how you can apply it to your writing. Great for career communications and beyond!

      Read More

      Academy Certified Career Storyteller Certification Program

      Up-level Your Career Communications & Engage Your Client’s Audience!
      Thursday, May 27

      Click Here to Learn More

      Interviewing: The 10 Most Common Job Interview Questions – and How to Answer Them (Go Banking Rates)

      This article goes through the most common interview questions and answers to them. What would you add to help clients answer these questions?

      Read More

      Career Advancement: Return-to-Office Fears: Remote Workers Worry About Falling Behind in Careers (CNBC)

      Out of sight, out of mind? Data shows that more than half of workers expect in-person employees to have better career opportunities in the future than those who work remotely.
      Read More

      From the Archive: Before You Do That Cool New Thing on Your Resume, Ask This (RWA Article & Podcast)

      Should you use pronouns in your resume? Graphics? There are many ideas out there on how to gain attention with your resume. This article goes through the pros and cons of these trends and how to decide if they will be beneficial for your client.
      Read More

      Colleagues Earn Prestigious Credentials

      Kudos to Lisa Mondell who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

      Congratulations to Shruti Parashar, Stephanie Billes, and Wende Gaikema who earned the Certified Career Transition Coach credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the good work!


      May 14, 2021 | 11:00AM-12:00PM US ET
      Bring In the Dough, Career Pro: Using Video for Business

      Join us on Clubhouse Fridays at 11 am ET to talk about business development specifically for career services providers. This week we'll be talking about using video in your business and in your marketing to connect better with prospects, convert more sales, and increase your Know, Like, and Trust factor across your platforms. Join with this link (Android can join the event without an invitation now!).

      May 18, 2021 | 4:00PM-4:30PM US ET
      Trend Tuesday Live

      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

      May 27, 2021 | 2:00PM-3:30PM US ET
      Academy Certified Career Storyteller

      If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client’s target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register

      June 7-11, 2021 | 11:00AM -1:00PM
      Tech Jam

      Save the dates for a new event bringing you the latest in tech for business management and career services. We’ll be covering using technology in your coaching practice, updating your website to meet the new Google search requirements, and integrating systems to improve your productivity. If you have suggestions for presenters or technology that should be demonstrated during the week, please email (and respond to the poll regarding your preferences here).


      June 17 - August 12, 2021 | 4:00-5:30PM US ET
      Asperger’s/Autism Employment Coach Certification Summer 2021

      The Asperger’s/Autism Employment Coach Certification is an 8-week program that features live instruction and mentoring. It focuses on how to assist individuals to choose the right career, find a job, and stay hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises, and case studies. Assignments include readings, short answer questions, and case study reviews. Participants gain hands-on experience during a 6-week supervised practicum.

      The summer program begins on June 17 with morning sessions. Group size is limited and an application is required. Information is available on the Forward Motion Coaching website.

      Marie Zimenoff

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