Issue 399 | May 12, 2022

“Joy is the most enduring cosmetic.” – Chip Conley, American hospitality entrepreneur, author, and speaker

During my final year in college, I had the opportunity to take a professional role within the recreation department on campus.

It included mentoring and advising student leaders (some of whom were older than me at the time) and running programs typically run by professional staff even though I was 20.

In an effort to help me gain the respect I needed to do the role, my amazing boss at the time gave me this advice:

"Don't smile too much. People won't take you seriously."

She wanted to help me succeed in the university environment which, although mainly populated by women on staff, was dominated by traditional male leadership culture and definition of professionalism.


This experience helps me remember that many clients have heard similar messages. That they might be confused when we talk about the importance of empathy or the benefits of smiling (especially during virtual interviews!).

I am reminded to let the client lead this discussion as we co-discover how they want to show up while sharing insights of how leadership culture has changed to value empathy (at least in the U.S.) and how important visual cues are to create engagement in virtual settings.

This is why we do interview coaching! The "how-to" articles our clients read online give them great advice but many of them need guidance to sort through that advice, determine what applies to them, and practice implementing it in a safe space.

It's hard to believe that it's been 14 years since I launched my side hustle and began blazing a path away from the university.

In the speaking, training, and coaching I've done since then, one piece of feedback is always consistent -- the welcoming atmosphere attendees enjoy, created by a simple smile that thankfully I wasn't able to change.

What other career advice was true in the past that has shifted in recent years? I'd love to hear what expectations you're helping clients redefine!

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you'd like a few new tools for the "how-to" and coaching strategies for interview preparation and salary negotiation, join us for the next Master-E-Session on May 18!

Preparing Clients for Today's Interviews

Tools for Virtual Interviews, Email Salary Negotiation & More Popular Interview Trends

May 18, 4:00-5:30 pm US ET

Learn More & Register

Doors to the Career Industry Authority Are Open Until May 22!

Ask Your Questions, Connect with Peers, Get Invaluable Advice & Resources

Join Us for CIA Q&As
Thursday, May 19 at 3 pm ET
Friday, May 20 at 11 am ET

Join Today! Cart Closes May 22


    • Virtual Interview Preparation May 18
    • Career Industry Authority Open Until May 22
    • CTL Associate News & Opportunities


    • Social Media: TikTok & Gen Z
    • Interviewing: How to Ask for Feedback
    • Mental Health: Daily Self-Care Resources
    • Career Transition: 10 Questions to Ask
    • Virtual Presence: Brand Presence on Video
    • Career Advancement: Is Remote Work Damaging Career?


              CTL & RWA Events

              • Coaching Week
              • Trend Tuesday Live
              • Prepare Clients for Today’s Interviews
              • CIA Q&A Calls
              • Tech Jam

              Partner Events

              • Who Can You Trust as a Coach
              • Asperger’s/Autism Employment Coach Certification

                    Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                    Did you miss an issue of Career Trends Happy Hour?
                    Read all past editions online!

                    MAY 18 | Prepare Clients for Today’s Interviews: Tools for Virtual Interviews, Email Salary Negotiation, and More

                    Interviewing changed forever in 2020, and for a while it was OK that clients didn't have a professional background, fumbled around a bit on Zoom, and may not have had a great presence on video.

                    But according to the latest Jobvite data, virtual interviews are here to stay and our clients need to polish up their performance to engage in meaningful conversations with employers, demonstrate their virtual work skills, and compete for the jobs they really want. 

                    We've taken our tried-and-true interview preparation materials and given them a modern-day upgrade, freshened up the arsenal of tools clients need, and are ready to share them with you to use with your clients!

                    After this session you will walk away with:

                    • Coaching questions to help a client identify their challenges and style
                    • Research and resources on virtual communication that any client can use to improve their video presence
                    • Checklists and resources to help them prepare for the interview so they are more comfortable and stand out from the crowd (most of whom still fail to do the research!)
                    • A virtual interview feedback process, checklist, and feedback grid so you can provide meaningful feedback for every client after a mock interview
                    • Research, resources, scripts, and coaching questions for helping clients navigate new challenges like negotiating remote/hybrid work, email salary negotiation, and location-based salary

                    Registration includes access to the live session on May 18, from 4:00-5:30 pm ET AND the recording to watch any time you'd like.

                      Learn More & Register

                      MAY 22 | Career Industry Authority Community Doors Close

                      Dozens of articles are shared every day on career-related topics and the future of work. Are you keeping up? Or are you...

                      • Overwhelmed and struggling to keep up with the latest information in the industry…
                      • Tired of searching for new knowledge to have the best strategies and tools for every client and prospect...
                      • Seeking more confidence and credibility to close sales faster and smooth client engagements...
                      • Yearning for a community of thought leaders who will help you stay ahead of trends, refresh your energy, and give feedback as you share your challenges and expertise…

                      Then read further to learn about the Career Industry Authority (CIA) communities and an exclusive opportunity to join the communities that closes May 22.

                      As a career pro, you love what you do and watch your clients achieve their career goals and transformations. But who is supporting you to achieve the same transformation and growth in your career?

                      Come and meet the CIA … a group of resume writers, career coaches and counselors, business owners, and university/nonprofit staff – some of who are new to the field and many who have been in the business for years.

                      Share your questions during a Practitioner or Business Owner Strategy Call and get insights from your peers plus research, resources, and tools from CTL CEO Marie Zimenoff.

                      Get out your notebook for the Exclusive Training Sessions covering popular topics in writing, coaching, branding, and business development.

                      Plus, you get access to our entire library of recorded webinars, the 2021 Symposium, recorded Career Jam sessions, and more (that's $2000+ worth of training) and regular Q&A opportunities to answer questions on the materials and put them into practice for better client outcomes. 

                      Questions? Join one of our Q&A sessions

                      - Thursday, May 19 at 3 pm ET

                      - Friday, May 20 at 11 am ET

                      RSVP for a Q&A Session Here:

                        Doors to the CIA Close May 22! Join Today

                        CTL COMMUNITY NEWS & OPPORTUNITIES

                        CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                        • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                        Want to get in on these opportunities? Join as a CTL Associate today!

                        Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                        VISIT OUR SHOP

                        Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                        Which one is your favorite? Reply and let me know!

                        If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                        Social Media: Is TikTok Gen Z's LinkedIn? (AllWork)

                        Gen Z is joining the workforce and changing how recruiting and job search is happening. How are career services adapting to help them succeed?

                        Read More

                        Interviewing:  How to Ask for Feedback from an Interviewer (Harvard Business Review)

                        When is the best time to ask for feedback during the interview process and how can your clients do it in a way that is fruitful and doesn't hurt their candidacy? This article has those answers and more. If you'd like a few new tools for the "how-to" and coaching strategies for interview preparation and salary negotiation, join us for the next Master-E-Session on May 18!

                        Read More

                        Mental Health: 5 Self-Care Resources to Get You Through the Workday (Hiatt Career Center)

                        This article shares 5 tools anyone can use to get a little boost in serotonin to navigate the daily world of work and recharge. Which one is your favorite?

                        Read More

                        Prepare Clients for Today's Interviews

                        Tools for Virtual Interviews, Email Salary Negotiation, and More!

                        Registration = Resources, Scripts, Live Session & Recording

                        Register Today

                        Career Transition: 10 Questions Veterans Can Ask if They Have No Idea What to Do Next (

                        This article provides a simple walkthrough that any job seeker can use to get more clarity in their career goals with specific guidance for veterans.

                        Read More

                        Virtual Presence: How to Build Your Brand Presence on Video (CTL Article)

                        Do you help clients improve how they show up on video? Video meetings have increased throughout the pandemic. Video interviews are here to stay. It's time to get serious about building the skills we all need to engage and build relationships in virtual settings!

                        Read More

                        Career Advancement: Remote Work Might Damage Your Career Advancement (Alliance Virtual Offices)

                        Although I'm still pulling apart the data posted here (and will detail it in a future newsletter), this article raises important questions for our clients who want to work remotely right now about how that choice might impact their career long term.

                        Read More

                        CTL & RWA EVENTS

                        May 9–13, 2022 | Various Times
                        Coaching Week
                        Access to group coaching and strategy calls, exclusive training sessions, and a community of industry colleagues at your fingertips … this is what you’ll find inside the Career Industry Authority. Join us for a preview of the CIA communities and a week full of opportunities for you to connect with and learn from your colleagues. Learn more and register today.

                        May 17, 2022 | 4:00PM-4:30PM US ET
                        Trend Tuesday Live
                        Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                        May 18, 2022 | 4:00PM-5:30PM US ET
                        Prepare Clients for Today’s Interviews
                        Interviewing now requires clients to have virtual communication skills and tools to navigate new conversations like remote/hybrid work, location-based salary, and more. In this session, we’ll dive into the research and strategies around these latest trends. You’ll walk away with checklists, scripts, and other tools you can use in your practice the next day to better prepare job seekers. Learn more and register today.

                        May 19 & 20, 2022 | Various Times
                        CIA Q&A
                        Access to group coaching and strategy calls, exclusive training sessions, and a community of industry colleagues at your fingertips … this is what you’ll find inside the Career Industry Authority. Join us to ask your questions about the CIA communities before the cart closes May 22. Learn more and register today.

                        June 14-17, 2022 | Various Times
                        Tech Jam
                        Save the dates for the 2nd annual Tech Jam where you will learn about the latest technology in business management and career services. We'll be covering tools to use in your practice, tools for job seekers, systems to improve your productivity, and more! Have a tool you'd love to learn about? Hit reply and let Marie know.

                        PARTNER EVENTS

                        May 16, 2022 | 12:30PM ET
                        Who Can You Trust as a Coach?
                        Celebrating Global International Coaching Federation's Coaching Week, Valerie Sokolosky is interviewing three IDF leaders who will elaborate on the process to become a certified coach. Listen in to hear what it takes to become a coach and how to find the right coach for you. Listen and subscribe here.

                        June 16-August 24, 2022 | 4:00PM-5:30PM US ET
                        Asperger’s/Autism Employment Coach Certification Summer 2022
                        This 8-week program focuses on how to assist individuals to choose the right career, find a job, and stay hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises and case studies. Participants gain hands-on experience during a 6-week supervised practicum. This program qualifies for 21 GCDF credits. Group size is limited to 10, and an application is required. Details are on the Forward Motion Coaching website.

                        Marie Zimenoff

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