Issue 346 | April 29, 2021
|
"If people are doubting how far you can go, go so far that you can’t hear them anymore." - Michele Ruiz, Entrepreneur |
|
|
Do you negotiate your prices with customers? Or adjust your offerings to meet what your market can afford? As career services providers we are often challenged to present the value of our services and quote prices with confidence when many of our prospects (and even friends and family) don't really understand what we do. This week (tomorrow!), we're launching an 11 am ET Friday conversation on Clubhouse -- "Bring in the Dough, Career Pro" -- and our first topic will be price resistance. Our handle is @careerleaders. |
|
|
I'd love to hear what you struggle with in terms of pricing and closing sales. Hit reply or feel free to message me on LinkedIn or Facebook -- even during the session -- so we can address your concerns.
If you're not on Clubhouse, we have colleagues that have invitations and would be happy to help you get started (just on iPhone for the next few months). Hit reply to let me know or drop a post into the CTL Facebook group so others can provide an invitation for you!
SAVE THE DATE FOR TECH JAM -- JUNE 7-11!
And let us know on this LinkedIn poll what technologies you'd like to learn about the most.
We look forward to interacting with you on Clubhouse (and, of course, on our weekly Live on Facebook and LI)!
Marie Zimenoff
CEO, Career Thought Leaders |
|
|
|
|
RESUME & PROFILE STRATEGIES FOR CHALLENGING CAREER SITUATIONS
Help Clients Get Interviews & Get Back to Work! Thursday, May 6 • 3-5 PM ET |
|
|
CAREER STORYTELLER PROGRAM
Write Stories that Differentiate Your Client
Strategies for Letters, Bios, Resumes, Profiles & More! Starts Thursday, May 27 • 3-4:30 PM ET |
|
|
|
|
CTL NEWS & EVENTS
- Resume & Profile Strategies for Challenging Career Situations
- Academy Certified Career Storyteller Training Program
- Join Us at These Upcoming Events
- CTL Associate News & Opportunities
INDUSTRY NEWS & RESOURCES
-
Diversity: People with Disabilities in the C-suite
- Business: Outplacement Services Opportunity
- Workforce Trends: Apprenticeships Are Back
- Leadership: High Expectations About Soft Skills
- Future of Work: Automation & Digitization
- Branding: 4 Stories to Stand Out
|
|
CONGRATULATIONS TO OUR COLLEAGUES
- Colleagues Earn Prestigious Credentials
UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT
CTL & RWA Events
- Trend Tuesday Live
- Resume & Profile Strategies for Challenging Career Situations
- Academy Certified Career Storyteller
- Tech Jam
PARTNER EVENTS - Asperger’s/Autism Employment Coach Certification
|
|
|
Help spread the word. Share this with a colleague who is passionate about being up to date on all things career! Did you miss an issue of Career Trends Happy Hour?
Read all past editions online! |
|
|
MAY 6 | Resume & Profile Strategies for Challenging Career Situations |
Recent research shows that 70% of people who are currently unemployed have been unemployed for 6+ months. If you are working with clients who:
- have been out of work for a long period,
- stayed home to take care of family,
- are transitioning out of the military,
- have been incarcerated,
- or face other significant career challenges, this session is for you!
We’ll go through strategies these clients can use in their resumes and LinkedIn profiles to stand out in a good way and not raise red flags that keep them from getting called in to interviews. |
|
|
MAY 27 | Academy Certified Career Storyteller |
Modern marketing communications have moved away from a pitch to share an engaging plot... stories that pull in a reader and make them want to connect with the brand, product, or person.
If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you!
In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client’s target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more.
You’ll walk away with:
- an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
- tools to identify client brand attributes and gather stories so you communicate your client’s unique promise of value in their voice (which also means you'll write faster!)
- steps (with examples!) to turn stories into content in a variety of ways so you can write stories for more traditional clients and those who want to be bold with their stories
- confidence based on experience writing storied resumes, profiles, and more, with detailed written feedback from instructors and peer input (structured and instructor-facilitated in class)
- lifetime inclusion in the Academy Certified Career Storyteller directory, RWA community conversations, and other perks offered to RWA graduates (no renewals and no membership required to maintain certification)
If you want to be confident in writing powerfully fresh and compelling client materials – join us for this in-depth training! |
|
|
CTL ASSOCIATE NEWS & OPPORTUNITIES |
Join Us at These Upcoming Events |
|
|
The National Career Development Association Conference has gone virtual again this year! I’ll be doing a presentation on Innovation in Private Practice: Reinvent Your Process, Pricing and Promotion to Succeed in Any Economy during the event that runs from June 29 - July 1. If you plan to attend, let me know!
|
|
|
CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
Want to get in on these opportunities? Join as a CTL Associate today!
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out! |
|
|
|
|
VISIT OUR SHOP
Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!
|
|
|
|
|
Which one is your favorite? Reply and let me know! If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn! |
|
|
Diversity: A Google Exec on Boosting Representation of People with Disabilities (MarketWatch) This article shares the story of a tech executive who is working to make sure people with disabilities are represented and that innovation leads to inclusive technology. |
|
|
|
|
Business: Are Outplacement Services a Sideline Opportunity for Employees These Days (BWPeople)
If you have an interest in working in the outplacement industry or offering services to companies yourself, this article outlines the opportunities in the market.
|
|
|
|
|
Workforce Trends: Why an Apprenticeship Might Be the Best Post-Military Career Reboot (Military.com) Following a trend noted by our European colleagues in Career Jam a few years ago, apprenticeships are making a comeback! This article shares how they are benefiting those transitioning out of the military and another article outlines a call to bring them back for college students. |
|
|
|
|
Resume & Profile Strategies for Challenging Work Situations
Help Clients Overcome Challenges & Get Back to Work
Thursday, May 6 |
|
|
|
|
Leadership: For CEOs, It’s an Era of High Expectations About Soft Skills (Associations Now)
COVID-19 has put a spotlight on the importance of empathy in the C-suite and this article shares data from a survey showing that leaders find it is important to state their personal values.
|
|
|
|
|
Future of Work: The Impact of Digitization and Automation (Antwerp Management School)
Data from corporations in Belgium (and international data) shows what businesses consider to be the in-demand skills, how many jobs will be eliminated and created, and other important information about the future of work for us to know as we guide clients with career planning. |
|
|
|
|
Branding: 4 Stories to Stand Out (CTL LinkedIn Live)
How can you help your clients (and your business) stand out from the online noise? Here are a few stories that will take your communications from a commodity to a differentiated, value-driven brand. |
|
|
|
|
|
|
Colleagues Earn Prestigious Credentials
Congratulations to Don Pippin and Treva Graves for earning the 360Reach Analyst credential. They have invested in learning how to incorporate external feedback into their clients’ brands through the most widely used personal branding 360. Keep up the great work helping clients gain clarity and confidence!
Congratulations to Cassie Shearholdt, Tracy Fitzpatrick, and Ruth Sternberg who earned the Certified Career Transition Coach credential from Career Thought Leaders. You have demonstrated your commitment to coaching and expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the good work! |
|
|
CTL & RWA EVENTS
April 27, 2021 | 4:00PM-4:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.
May 6, 2021 | 3:00PM-5:00PM US ET
Resume & Profile Strategies for Challenging Career Situations
Recent research shows that 70% of people who are currently unemployed have been unemployed for 6+ months. If you are working with clients who have been out of work for a long period, stayed home to take care of family, are transitioning out of the military, have been incarcerated, or face other significant career challenges, this session is for you! We’ll go through strategies these clients can use in their resumes and LinkedIn profiles to stand out in a good way and not raise red flags that keep them from getting called in to interviews. Learn more and register.
May 27, 2021 | 3:00PM-4:30PM US ET
Academy Certified Career Storyteller
If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you! In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client’s target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more. Learn more and register
June 7-11, 2021 | TBD
Tech Jam
Save the dates for a new event bringing you the latest in tech for business management and career services. We’ll be covering using technology in your coaching practice, updating your website to meet the new Google search requirements, and integrating systems to improve your productivity. If you have suggestions for presenters or technology that should be demonstrated during the week, please email marie@careerthoughtleaders.com (and respond to the poll regarding your preferences here).
PARTNER EVENTS
June 17 - August 12, 2021 | 4:00-5:30PM US ET
Asperger’s/Autism Employment Coach Certification Summer 2021
The Asperger’s/Autism Employment Coach Certification is an 8-week program that features live instruction and mentoring. It focuses on how to assist individuals to choose the right career, find a job, and stay hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises and case studies. Assignments include readings, short answer questions, and case study reviews. Participants gain hands-on experience during a 6-week supervised practicum.
The summer program begins on June 17 with morning sessions. Group size is limited and an application is required. Information is available on the Forward Motion Coaching website.
|
|
|
|
|
Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793
CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
© 2014-2021 Career Thought Leaders. All Rights Reserved.
CTL | RWA | About Us | Join | Contact Us |
|
|
|
|
|
|
|
|
|
