Issue 397 | April 28, 2022

“Stop and look up. Ask yourself, is this the mountain I wish to climb?” – Calm App Reflection

In case no one has told you recently, you're marvelous.

Truly. You give your energy - daily - to helping others. To learning and staying up on all the trends, noise, and more in the careers industry.

And, no matter the setting where you work, you go above and beyond to deliver value to your clients.

My sister called today, and we were talking about her interaction with another parent. As we were talking about the increase in negative communication patterns, she shared a story.

Her kids heard a new ad on the radio from a fast-food chain promoting that their fries are better than the "limp" fries of a competitor.


There might be an official name for it, but I'm going to call it "tear-down marketing." Where a company or individual tries to improve their position by tearing down the competition.

The problem? It feels yucky. In fact, without any prompting from my sister, her kids (5-11) remarked on how mean the commercial was.

Does this type of marketing work? Perhaps. But kids often show us a raw reaction most adults have but don't show.

Their reaction to the ad suggests this marketing tactic likely doesn't work. That it creates a negative impression of the brand that is throwing shade.

Unfortunately, tear-down marketing techniques seem to be infiltrating the careers space. This is not the norm for a colleague group who has historically supported each other, understanding that bringing credibility to the space is nearly impossible when we're fighting amongst ourselves.

Does this mean we always agree? Of course not. And we seek to understand. Educate tactfully. Disagree respectfully. Demonstrate our coaching skills and the communication skills we would want our clients to use in the workplace.

When the haters come, as we know they will, we learn what we can and remember (although it's much more challenging to do than say), that valuable feedback comes from people who want to help you improve, not those that are out to tear you down.

And, if you're into that sort of thing, go for a walk or a run and blast a little Calm Down from Taylor Swift ... and then get back to the important work you do because your clients need your brilliance!

Marie Zimenoff
CEO, Career Thought Leaders

Join Us for Coaching Week

Ask Your Questions, Connect with Peers, Get Invaluable Advice & Resources 

Preview the Career Industry Authority Membership

May 9 - 13

Learn More & Register


    • Coaching Week May 9–12
    • CTL Associate News & Opportunities


    • Workforce Trends: Gig Workers Replacing Full Time
    • Career Trends: The Great Regret
    • Job Search: Recruiter’s Naughty List
    • Social Branding: Differentiate Across Platforms
    • Job Search: Become the Referred Candidate
    • Branding: Positioning As the Go-To Expert


              CTL & RWA Events

              • Trend Tuesday Live
              • Coaching Week

                    Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                    Did you miss an issue of Career Trends Happy Hour?
                    Read all past editions online!

                    MAY 9 | Coaching Week: Group Coaching, Resources & More to Build Your Authority in the Careers Industry

                    Dozens of articles are shared every day on career-related topics and the future of work. Are you keeping up? Or are you...

                    • Overwhelmed and struggling to keep up with the latest information in the industry…
                    • Tired of searching for new knowledge to have the best strategies and tools for every client and prospect...
                    • Seeking more confidence and credibility to close sales faster and smooth client engagements...
                    • Yearning for a community of thought leaders who will help you stay ahead of trends, refresh your energy, and give feedback as you share your challenges and expertise…

                    Then read further to learn about the Career Industry Authority (CIA) communities and an exclusive opportunity to preview the membership throughout the week of May 9–12.

                    Join us for Coaching Week!

                    You get a sneak peek of the Career Industry Authority (CIA) communities with a week full of group coaching, in-depth learning, and more … all tailored for career industry service providers and business owners!

                    As a career pro, you love what you do and watch your clients achieve their career goals and transformations. But who is supporting you to achieve the same transformation and growth in your career?

                    Come and meet the CIA … a group of resume writers, career coaches and counselors, business owners, and university/nonprofit staff – some of who are new to the field and many who have been in the business for years.

                    Share your questions during a Practitioner or Business Owner Strategy Call and get insights from your peers plus research, resources, and tools from CTL CEO Marie Zimenoff.

                    Get out your notebook for the Exclusive Training Sessions covering popular topics in writing, coaching, branding, and business development.

                    Coaching Week (May 9–13) will include:

                    • May 9: Overview & Orientation to the Virtual Community in Mighty Networks (multiple timeslots available)
                    • May 10: Practitioner Strategy Call – Bring Your Writing, Branding, or Coaching Questions (5–6 pm ET)
                    • May 11: Business Exclusive Training – Lead Generation Made Simple (Not Easy!) (10:30–11:30 am ET)
                    • May 12: Practitioner Exclusive Training – Branding, Coaching & Writing Strategies for Career Change (5–6 pm ET)
                    • May 13: Business Strategy Call – Bring Your Business Development & Management Questions (10:30–11:30 am ET)

                    ** Coaching Week participants will have access to these session recordings until May 27

                    Don’t worry…when you register we’ll send you a short recording of a previous strategy call so you can jump right in, participate, and get questions answered during the scheduled calls that will help you in your practice or business.

                    Plus, you’ll have access to smaller group sessions throughout the week with Marie and members of the CTL Board to “pick our brains” about your pressing business or career-related concerns.

                    The best part?

                    If you decide you’d like to join the Career Industry Authority, your investment for Coaching Week ($39) goes toward your membership in the CIA!


                      CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                      • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                      Want to get in on these opportunities? Join as a CTL Associate today!

                      Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                      VISIT OUR SHOP

                      Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                      Which one is your favorite? Reply and let me know!

                      If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                      Workforce Trends: Gig Workers to Substantially Replace Full-time Employees Within Next Three Years (Staffing Industry Analysts)

                      This article shares data from 11,000 executives, HR leaders, and employees and covers how leaders see gig work growing and what employees think about the impending growth in freelance hiring.

                      Read More

                      Career Trends: These People Who Quit Jobs During the Pandemic Say They Have Regrets (The Wall Street Journal)

                      The downside of the “Great Resignation” is the “Great Regret” that many workers are experiencing. This article shares more of the data and stories of individuals who realized the grass wasn’t greener.

                      Read More

                      Job Search: How to Get on a Recruiter’s Naughty List (Above the Law)

                      This article shares the recruiter’s perspective around what not to do when making connections with recruiters.

                      Read More

                      Coaching Week & Career Industry Authority Preview

                      Get Advice, Build Community & Credibility, Grow Your Business

                      Register Today – Starts May 9

                      Social Branding: 12 Tips to Effectively Differentiate Your Social Media Content Across Platforms (Small Biz Trends)

                      This is a timely article as we were just discussing how to repurpose content in our Digital Branding class. Do you share your content on multiple social media channels? If so, this is a great read!

                      Read More

                      Job Search: Becoming the Referred Candidate (LinkedIn Live)

                      Listen in as Kymberli Speight shares insights on how you can guide your clients to become the known quantity and earn a referral into their next role.

                      Watch Now

                      Branding: How to Position Yourself as the Go-To Expert in Your Niche (Entrepreneur)

                      This article goes through a few steps you and your clients can take to build visibility as an expert in any niche. As you consider the suggestions for yourself or with clients, determine if the suggestion aligns with your strengths and with where your audience is engaged.

                      Read More

                      CTL & RWA EVENTS

                      May 3, 2022 | 4:00PM-4:30PM US ET
                      Trend Tuesday Live
                      Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                      May 9–13, 2022 | Various Times
                      Coaching Week
                      Access to group coaching and strategy calls, exclusive training sessions, a community of industry colleagues at your fingertips … this is what you’ll find inside the Career Industry Authority. Join us for a preview of the CIA communities and a week full of opportunities for you to connect with and learn from your colleagues. Learn more and register today.

                      Marie Zimenoff

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