Issue 342 | April 1, 2021
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"Living up to a dream is rarely as important as entering it for all it has to teach." - Mark Nepo, Author of The Book of Awakening |
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This week I was listening to a session with Dorie Clark and had one of those “duh” moments.
It inspired me to kick off Trend Tuesday live by asking, “Where do you usually encourage a client to start when they are networking?” What do you think they said?
With the people that already know, like, and trust them!
But we don't follow that advice when we are trying to build visibility for ourselves! Where do we focus when we think about social media activity? |
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What I hear from colleagues and know I get caught
up in myself is thinking about the reach or what I should post.
How many people saw that post? How many people watched that live? What can I
say that will be just the right thing?
What if instead, we focused on using these tools to enrich
the relationships with those who already know, like, and trust us? If we flip
the script and think about our activities in terms of community building
instead of trying to write that perfect post that will “go viral,” our content
will likely be much easier to create and more engaging!
Who could you connect with today (online or off!)? Do
they know what you’re up to? Wouldn’t they love to share what they’re up to? What
could you share that might help them with something they are struggling with?
I know this reframe has been so helpful for me, and I
hope it can help you or your clients, too!
And if you’d like some structures
to improve your engagement and content strategy across LinkedIn, Facebook,
Instagram, and other digital platforms, we’d love to have you in our Digital Branding Strategist community! Marie Zimenoff
CEO, Career Thought Leaders |
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DIGITAL BRANDING STRATEGIST TRAINING PROGRAM
Create Your Own Digital Branding Strategy
Get Tools to Coach Clients to Better Brand Visibility
Class Starts April 8 |
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VIRTUAL VIDEO PRESENCE: TIPS FROM PROFESSIONAL ACTING
With Career Coach, Resume Writer, and Professional Actor Charlotte Weeks
FREE Call TODAY, April 1 at 11AM ET |
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CTL NEWS & EVENTS
- Virtual Video Presence
- Digital Branding Class
- Social & Emotional Intelligence Coach Certification Course
- Join Us at These Upcoming Events
- CTL Associate News & Opportunities
INDUSTRY NEWS & RESOURCES - Hiring: 10 Recruiter Lies
- Job Search: Applicant Tracking Systems
- Social Branding: Use Hashtags to Expand Reach
- Future of Work: Post COVID-19 Labor Trends
- College to Career: Employer Hiring Expectations
- Social Media: TikTok Career Advice
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CONGRATULATIONS TO OUR COLLEAGUES
- Colleagues Earn Prestigious Credentials
UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT
CTL & RWA Events
- Video Presence: Secrets from Professional Acting
- Social & Emotional Intelligence Coach Certification Course
- Trend Tuesday Live
- Digital Branding Strategist Certification
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Help spread the word. Share this with a colleague who is passionate about being up to date on all things career! Did you miss an issue of Career Trends Happy Hour?
Read all past editions online! |
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APR 1 | Certified Digital Branding Strategist Program Regular Registration Closes |
Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.
Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.
In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.
You'll walk away with processes and coaching tools to:
- Overcome the mental anguish that makes clients insecure about increasing their online visibility
- Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
- Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
- See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
- Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility
You get done-for-you tools to implement with clients (and yourself!) right away:
- Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
- Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients! |
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APR 1 | Video Presence: Tips from Professional Acting |
How can you connect and build emotion with someone on the other side of a screen? The pandemic has business owners, job seekers, WFH employees ... and a community full of professional stage actors ... wondering how to improve their video presence. Join this free call to learn from career coach and resume writer Charlotte Weeks, who also is a professional actor!
She’ll share what she’s learned in the last year to take her acting online and tips you and your clients can use today to be more effective on video no matter the setting.
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APR 6 | Social & Emotional Intelligence Coach Certification Course |
This online Coach Certification Course is designed for coaches, HR professionals, instructors, leaders, and individuals wanting to add social and emotional intelligence coaching to their toolkit.
There are no prerequisite classes or degrees needed to enroll in our courses. The course provides you with a basic knowledge of social and emotional intelligence and will equip you with the ability to administer the Social + Emotional Intelligence Profile (SEIP)® with your clients and explain the results, as well as coach and train others in social and emotional intelligence.
It’s all about behavior change and our course will give you the tools and experience you need to begin to help your clients become aware of and modify behaviors that may be slowing them down as well as leverage their strengths to their best advantage. Runs for 6 weeks on Tuesdays from 12-2 PM ET. Limited seats available! |
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CTL ASSOCIATE NEWS & OPPORTUNITIES |
Join Us at These Upcoming Events |
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The National Career Development Association Conference has gone virtual again this year! I’ll be doing a presentation on Innovation in Private Practice: Reinvent Your Process, Pricing and Promotion to Succeed in Any Economy during the event that runs from June 29 - July 1. If you plan to attend, let me know!
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CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
Want to get in on these opportunities? Join as a CTL Associate today!
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out! |
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VISIT OUR SHOP
Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!
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Which one is your favorite? Reply and let me know! If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn! |
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Hiring: 10 Lies Recruiter Tell in the First Interview (Ladders) This article shares how job seekers can navigate the first interview, decipher common recruiter or hiring manager phrases, and respond in a productive way. |
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Job Search: What You Need to Know About Applicant Tracking Systems (Get Hired)
You may have heard Marie saying that most recruiters look at all the resumes (that ATS is likely not eliminating clients from human view). Now you can read it directly from the source as this article goes in-depth into the process with recruiter Amy Miller.
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Social Branding: How to Use Hashtags, Expand Your Reach (Business2Community) This article details how you can use hashtags on Facebook or Twitter to grow your reach. Each platform treats hashtags differently… read more about IG hashtags here and don’t forget the list of LinkedIn hashtags available to Digital Branding Strategists and CTL Associates. |
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Digital Branding Strategist Training Program Refine Your Digital Strategy & Get Tools to Coach Clients in Brand Visibility
Regular Registration Closes TODAY, April 1 |
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Future of Work: The Future of Work After COVID-19 (McKinsey & Company)
This in-depth report goes through the industries and job types we can expect to see growing and shrinking in the next few years. Keep scrolling for some great graphics or stop by a Trend Tuesday in April … we’ll go through this report and the implications!
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College to Career: Employers Expect to Hire Fewer Interns, More New Grads (College Recruiter)
This article share the expectations employers have around how many interns they will hire and new grad hiring this spring. Great insights for your young professional and soon-to-be graduate clients! |
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Social Media: The Latest TikTok Craze: Career Advice, Resume Reviews, and Interview Tips (The Guam Daily Post)
This article (originally from the Washington Post) shares how young professionals are using TikTok to find career advice. There’s definitely an opportunity there for you to share your wisdom and make sure they get quality strategies! If you are on TikTok, let us know – we’d love to help you get the word out! |
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Colleagues Earn Prestigious Credentials
Kudos to Katie Maloney who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community! |
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CTL & RWA EVENTS
April 1, 2021 | 11:00AM-12:00PM US ET
Video Presence: Secrets from Professional Acting
How can you connect and build emotion with someone on the other side of a screen? The pandemic has business owners, job seekers, and WFH employees … and a community full of professional stage actors … wondering how to improve their video presence. Join this free call to learn from career coach and resume writer Charlotte Weeks, who also is a professional actor! Learn more and register today.
April 6, 2021 | 12:00PM-2:00PM US ET
Social & Emotional Intelligence Coach Certification Course This online Coach Certification Course is designed for coaches, HR professionals, instructors, leaders, and individuals wanting to add social and emotional intelligence coaching to their toolkit. The course provides you with a basic knowledge of social and emotional intelligence and will equip you with the ability to administer the Social + Emotional Intelligence Profile (SEIP)® with your clients and explain the results, as well as coach and train others in social and emotional intelligence. It’s all about behavior change and our course will give you the tools and experience you need to begin to help your clients become aware of and modify behaviors that may be slowing them down as well as leverage their strengths to their best advantage. Learn more and register. April 6, 2021 | 4:00PM-4:30PM US ET
Trend Tuesday Live Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.
April 8, 2021 | 10:00AM-11:30AM US ET
Digital Branding Strategist Certification This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain a competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today. |
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Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793
CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
© 2014-2021 Career Thought Leaders. All Rights Reserved.
CTL | RWA | About Us | Join | Contact Us |
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