Issue 341 | March 25, 2021
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"Jump, and you will find out how to unfold your wings as you fall." - Ray Bradbury, in Fahrenheit 451 |
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Three years ago, I set off on a quest to figure out “the secret” to building online visibility. Deb Dib and I had been challenged by those in our Digital Branding Strategist program to find the best strategies – going beyond the how-to of using LinkedIn to understand what builds brand visibility.
Do you want to know the secret?
First, let’s think about why our job seekers often come to us for help. They want to know “the secret” to finding a job. I, too, used to think there must be a secret I could share with them – a golden ticket – that would magically help them land faster. |
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The truth? Job search has a process. There are steps you can take to speed it up, and there isn’t a golden ticket. The “secret” is consistent effort across multiple fronts – all strategically planned and yet impossible to script.
After years of attending every social media training I could find, what was my conclusion?
Well, colleagues, I hate to disappoint you, but the same is true for anyone building an online brand. There are actions you can take – and best practices you can learn – around sharing content and growing your community, and the secret to a good online brand is consistent effort across multiple fronts – strategically planned, yet impossible to script.
This is why our clients need coaches to help them through the job search and why we offer consistent support throughout the year to our Digital Branding Strategists – it’s a journey, not a destination. Most Digital Strategists see their online growth little by little, slowly gaining comfort in owning who they are online and connecting to their community.
It’s so fun to watch – like wings unfolding as a bird takes to flight.
If you are thinking about building your online visibility, strive for consistency. Strive for connection, not perfection.
And if you’d like some help along the way to get there a little faster and be ahead of the curve as LinkedIn, Facebook, Instagram, and other digital platforms change, we’d love to have you in our Digital Branding Strategist community!
Marie Zimenoff
CEO, Career Thought Leaders |
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DIGITAL BRANDING STRATEGIST TRAINING PROGRAM
Create Your Own Digital Branding Strategy
Get Tools to Coach Clients to Better Brand Visibility
Class Starts April 8 |
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VIRTUAL VIDEO PRESENCE: TIPS FROM PROFESSIONAL ACTING
With Career Coach, Resume Writer, and Professional Actor Charlotte Weeks
FREE Call April 1 at 11AM ET |
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CTL NEWS & EVENTS
- Digital Branding Registration Closes March 30
- Virtual Video Presence
- Emotional & Social Intelligence Coach Certification Course
- Join Us at These Upcoming Events
- CTL Associate News & Opportunities
INDUSTRY NEWS & RESOURCES - Remote Work: 5 WFH Personas
- Job Search: Help from Recruiters
- LinkedIn: Deciding to Connect
- Diversity: Elusive Inclusive Culture
- Older Workers: Booming Opportunity?
- Salary: Using Compensation Data
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CONGRATULATIONS TO OUR COLLEAGUES
- Colleagues Earn Prestigious Credentials
UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT
CTL & RWA Events
- CTL Associate Call
- Trend Tuesday Live
- Video Presence: Secrets from Professional Acting
- Social & Emotional Intelligence Coach Certification Course
- Digital Branding Strategist Certification
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Help spread the word. Share this with a colleague who is passionate about being up to date on all things career! Did you miss an issue of Career Trends Happy Hour?
Read all past editions online! |
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MAR 30 | Certified Digital Branding Strategist Program Regular Registration Closes |
Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.
Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.
In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.
You'll walk away with processes and coaching tools to:
- Overcome the mental anguish that makes clients insecure about increasing their online visibility
- Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
- Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
- See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
- Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility
You get done-for-you tools to implement with clients (and yourself!) right away:
- Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
- Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients! |
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APR 1 | Video Presence: Tips from Professional Acting |
How can you connect and build emotion with someone on the other side of a screen? The pandemic has business owners, job seekers, WFH employees ... and a community full of professional stage actors ... wondering how to improve their video presence. Join this free call to learn from career coach and resume writer Charlotte Weeks, who also is a professional actor!
She’ll share what she’s learned in the last year to take her acting online and tips you and your clients can use today to be more effective on video no matter the setting.
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APR 6 | Emotional & Social Intelligence Coach Certification Course |
This online Coach Certification Course is designed for coaches, HR professionals, instructors, leaders, and individuals wanting to add social and emotional intelligence coaching to their toolkit.
There are no prerequisite classes or degrees needed to enroll in our courses. The course provides you with a basic knowledge of social and emotional intelligence and will equip you with the ability to administer the Social + Emotional Intelligence Profile (SEIP)® with your clients and explain the results, as well as coach and train others in social and emotional intelligence.
It’s all about behavior change and our course will give you the tools and experience you need to begin to help your clients become aware of and modify behaviors that may be slowing them down as well as leverage their strengths to their best advantage. Runs for 6 weeks on Tuesdays from 12-2 PM ET. Limited seats available! |
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CTL ASSOCIATE NEWS & OPPORTUNITIES |
WELCOME NEW CTL ASSOCIATES
- Madge Gibson, The Change Initiative, South Africa
- Nikki Ryberg, Ryberg Group, Wisconsin USA
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JOIN US AT THESE UPCOMING EVENTS |
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The National Career Development Association Conference has gone virtual again this year! I’ll be doing a presentation on Innovation in Private Practice: Reinvent Your Process, Pricing and Promotion to Succeed in Any Economy during the event that runs from June 29 – July 1. If you plan to attend, let me know!
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CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
Want to get in on these opportunities? Join as a CTL Associate today!
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out! |
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VISIT OUR SHOP
Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!
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Which one is your favorite? Reply and let me know! If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn! |
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Remote Work: 5 Types of Work-from-home Personas: Which One Is Yours? (Human Resources Online) As you support clients who are working from home, this article brings to the forefront some of the challenges they may be facing and how they might be responding – with implications for career and mental health. |
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Job Search: Big Help from Recruiters (Global Recruiter)
This article shares about a new resource for job seekers in the UK where recruiters are manning a hotline for those experiencing joblessness. Cool idea!
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LinkedIn: 25 Criteria to Watch Out for When Connecting on LinkedIn (Entrepreneur) This article offers great tips for connecting and messaging on LinkedIn. Don’t forget that you can also change your button to “follow” instead of “connect” and message people before you accept! |
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Digital Branding Strategist Training Program Refine Your Digital Strategy & Get Tools to Coach Clients in Brand Visibility
Regular Registration Closes Tuesday, March 30 |
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Diversity: The Elusive Inclusive Workplace (McKinsey & Company)
This article talks about the actions companies are taking to improve the inclusive cultures of organizations, the business case for doing so, and the gaps that still need to be filled.
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Older Workers: Ageing: Looming Crisis or Booming Opportunity? (World Economic Forum)
If you are working with older workers, you are already helping them communicate the value they bring to the workplace. This article shares why changing demographics matter to companies in hiring and in marketing (great data to share to build your brand in this space!).
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Salary: How Recruiters Should Be Using Cleared Compensation Data (ClearanceJobs)
This article shares ideas around how recruiters can use compensation data – insight our job seekers can use as well to negotiate their salary.
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Colleagues Earn Prestigious Credentials
Congratulations to Nabou Fall, Jesikah Wells, Sharyn Grose, and Stephanie Billes who earned the Certified Personal Branding Strategist credential through Career Thought Leaders. You have dedicated yourselves to dive deep and help clients understand the foundation of who they are and their unique promise of value, and they will benefit greatly from your new resources!
Kudos to Stephanie Lovell, Noreen Fantasia, and Audrey Cushing who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!
Kudos to Barbara Deters on earning the Academy Certified Profile Writer (ACPW) credential. Your commitment to write creative, comprehensive LinkedIn profiles and add value with other social media profiles truly puts you and your candidates ahead of the curve. Keep up the great work!
A special congratulations to CTL Associate Paula Brand who is proud to be the first to earn the Certified Salary Negotiation Specialist designation offered by Career Planning Academy. |
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CTL & RWA EVENTS
March 29, 2021 | 12:00PM-1:00PM US ET
CTL Associate Quarterly Call with CTL Board
During this CTL Associate Call our board will lead a discussion about how to build and leverage partnerships to build your business and how to maximize your sales calls. RSVP for this and future CTL Associate Calls. March 30, 2021 | 4:00PM-4:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.
April 1, 2021 | 11:00AM-12:00PM US ET
Video Presence: Secrets from Professional Acting
How can you connect and build emotion with someone on the other side of a screen? The pandemic has business owners, job seekers, and WFH employees … and a community full of professional stage actors … wondering how to improve their video presence. Join this free call to learn from career coach and resume writer Charlotte Weeks, who also is a professional actor! Learn more and register today.
April 6, 2021 | 12:00PM-2:00PM US ET
Social & Emotional Intelligence Coach Certification Course This online Coach Certification Course is designed for coaches, HR professionals, instructors, leaders, and individuals wanting to add social and emotional intelligence coaching to their toolkit. The course provides you with a basic knowledge of social and emotional intelligence and will equip you with the ability to administer the Social + Emotional Intelligence Profile (SEIP)® with your clients and explain the results, as well as coach and train others in social and emotional intelligence. It’s all about behavior change and our course will give you the tools and experience you need to begin to help your clients become aware of and modify behaviors that may be slowing them down as well as leverage their strengths to their best advantage. Learn more and register. April 8, 2021 | 10:00AM-11:30AM US ET
Digital Branding Strategist Certification This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain a competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today. |
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Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793
CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
© 2014-2021 Career Thought Leaders. All Rights Reserved.
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