Issue 340 | March 18, 2021

"If your ladder is not leaning against the right wall, every step you take gets you to the wrong place faster." - Stephen Covey, 20th Century American writer & educator

Have you heard the new term from Alexandra Levit: Career Durability?

Love it! She talks about 5 pillars of career durability: hard skills, soft skills, applied technology skills, institutional knowledge, and mindset.

In the careers industry, we advise clients daily to keep their heads up and pay attention to what’s going on in their industry, attend professional development events, build and maintain their network ... which is a 6th pillar I’d add: your network.

We know this can provide buoyancy to clients as they progress through their career, moving quickly despite layoffs and other challenges.

As we launched the Symposium this week, I am so impressed by the way we walk the talk!

Just as we ask our clients to take a risk, make an investment, or overcome other challenges to upskill, network, or take off time for an event, it is the same challenge and investment for each of us.

Kudos to all of you out there walking the talk, via the Symposium and other opportunities!

Don’t forget to share what you learn ... it cements your knowledge gains, adds value for your audience, and helps you get even that much more value from your investment as you use it to build your brand visibility.

If you’re attending the Symposium, make sure to use hashtags #NewandNext and #CTLConf and tag me and the CTL handles! We'd love to help you build your visibility.

Marie Zimenoff
CEO, Career Thought Leaders

Create Your Own Digital Branding Strategy
Get Tools to Coach Clients to Better Brand Visibility

Class Starts April 8

Learn More & Register

With Career Coach, Resume Writer, and Professional Actor Charlotte Weeks
FREE Call April 1 at 11AM ET

Learn More & Register
  • Virtual Video Presence
  • Digital Branding Class
  • Join Us at These Upcoming Events
  • CTL Associate News & Opportunities


  • Reskilling: New Google Certificate Programs
  • Personal Branding: Have a Good Story
  • Job Search: Advice for Women
  • Career Advancement: Raise Your Hand at Work
  • Online Branding: Wrong About Clubhouse?


  • Colleagues Earn Prestigious Credential


CTL & RWA Events

  • CTL Associate Call
  • Trend Tuesday Live
  • Video Presence: Secrets from Professional Acting
  • Digital Branding Strategist Certification

Partner Events

  • Asperger’s/Autism Employment Coach Certification
  • Virtual COACH

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

APR 1 | Video Presence: Tips from Professional Acting

How can you connect and build emotion with someone on the other side of a screen? The pandemic has business owners, job seekers, WFH employees ... and a community full of professional stage actors ... wondering how to improve their video presence. Join this free call to learn from career coach and resume writer Charlotte Weeks, who also is a professional actor!

She’ll share what she’s learned in the last year to take her acting online and tips you and your clients can use today to be more effective on video no matter the setting.

APR 8 | Certified Digital Branding Strategist Program Starts

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


The National Career Development Association Conference has gone virtual again this year! I’ll be doing a presentation on Innovation in Private Practice: Reinvent Your Process, Pricing and Promotion to Succeed in Any Economy during the event that runs from June 29 – July 1. If you plan to attend, let me know!


Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

Reskilling: Google Just Launched 3 New Online Certificate Programs (Business Insider)

If you are working with clients that want to pivot to a tech career or advance, these Google programs are worth a look – from the content to the relationships and success stories from graduates.

Read More

Personal Branding: Your Success Rides on Having a Good Personal Story: Here’s How to Get One (FastCompany – Limited Access)

You are the only one who can tell your story, and the best stories are consistent and compelling (connected to your goals). This article walks you through how to create your personal narrative.

Read More

Job Search: Job Search Advice for Women (Video) (Kamara Toffolo on YouTube)

Last week, I joined Kamara Toffolo to chat about gender bias. We discussed insights, tips, and advice for effective job search strategies and tactics that will enable women to feel empowered in their job search.


Asperger’s/Autism Employment Coach Certification

Group Starts March 23, 2021
Barbara Bissonnette, Forward Motion Coaching

Click Here for Information & Application

Career Advancement: This Is How You Successfully Raise Your Hand at Work, on Zoom or Off (NBC News)

This article talks about how women can raise their hands in the workplace and offers actionable tips for any client who is worried about their visibility in the new virtual workspace.

Read More

Digital Branding: Why I Was Wrong About Clubhouse … and You Are, Too (SmartBrief)

Are you or your clients wondering about the potential value of Clubhouse? This article shares one skeptic’s story and the value they are finding in joining in!

Read More

Colleagues Earn Prestigious Credentials

Congratulations to Regina Akemi Serikyaku, Deb Squire, Carol Parker Walsh, Meg Applegate, Vivian VanLier, Marjorie Kavanagh, Jeanne Stoner, and Myriam-Rose Kohn who earned the Certified Personal Branding Strategist credential through Career Thought Leaders. You have dedicated yourselves to dive deep and help clients understand the foundation of who they are and their unique promise of value, and they will benefit greatly from your new resources!


March 29, 2021 | 12:00PM-1:00PM US ET
CTL Associate Quarterly Call with CTL Board

During this CTL Associate Call our board will lead a discussion about how to build and leverage partnerships to build your business and how to maximize your sales calls. RSVP for this and future CTL Associate Calls.

March 30, 2021 | 4:00PM-4:30PM US ET
Trend Tuesday Live

Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

April 1, 2021 | 11:00AM-12:00PM US ET
Video Presence: Secrets from Professional Acting

How can you connect and build emotion with someone on the other side of a screen? The pandemic has business owners, job seekers, and WFH employees … and a community full of professional stage actors … wondering how to improve their video presence. Join this free call to learn from career coach and resume writer Charlotte Weeks, who also is a professional actor! Learn more and register today.

April 8, 2021 | 10:00AM-11:03AM US ET
Digital Branding Strategist Certification

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.


March 22, 2021 | 2:00PM-5:00PM US ET
Virtual COACH

This 3-hour L.I.V.E. live-facilitated, interactive, virtual, experiential session trains new and veteran coaches to confidently and competently coach individuals and small groups virtually. You will learn and apply lessons on crafting the content of coaching interactions, facilitating meaningful conversation and forward movement, and managing Zoom technology to make it work smoothly. Learn more and register.

March 23, 2021 | 10-11:30AM US ET
Asperger’s/Autism Employment Coach Certification Spring 2021

The Asperger’s/Autism Employment Coach Certification is an 8-week program that features live instruction and mentoring. It focuses on how to assist individuals to choose the right career, find a job, and stay hired. Weekly sessions are live over the internet, and feature discussions, interactive exercises, and case studies. Assignments include readings, short answer questions, and case study reviews. Participants gain hands-on experience during a 6-week supervised practicum.

The second Spring class begins on March 23 with morning sessions. Group size is limited and an application is required. Information is available on the Forward Motion Coaching website.

Marie Zimenoff

© 2014-2021 Career Thought Leaders. All Rights Reserved.
CTL | RWA | About Us | Join | Contact Us

If you are having trouble viewing this newsletter, please click here.

This message was sent to you by {Organization_Name}
If you no longer wish to receive these emails, you can unsubscribe at any time