Issue 391 | March 17, 2022
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“The marvelous thing about a good question is that it shapes our identity as much by the asking as it does by answering.” – David Whyte, Anglo-Irish poet
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There's a lot going on right now around the world.
Our clients have a lot going on in their lives and uncertainty weighing on their minds. We have a lot going on, too, and aren't immune to the impacts of stressful events at home and abroad.
I'm hearing from many career colleagues that they are having more challenging engagements with clients and students.
Last-minute cancellations. No-shows. Frustration. More difficulty making decisions and feeling confident with their career direction.
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How do you deal with this in your work with clients and business operations?
I'll shared these three tips and a few more in my live stream a few weeks ago:
1 - Set your boundaries. Have a clear process. Automate follow-up and other communications so you make sure what's going on in your life doesn't get in the way of being the best you can be.
Have clauses in your contracts for missing appointments and timelines for people getting back to you on their edits/deliverables. If you work with non-paying clients, have language that requests they cancel within a certain timeframe and automated reminders to reduce no-shows.
2 - Be kind while communicating boundaries. We are going to give people the flexibility they need, and we want to communicate our boundaries while doing that.
"It sounds like you are going through a lot right now. While I usually require edits within one week, I'm happy to give you more time. What seems reasonable for you?"
3 - Pick up the phone or use video/voice recordings. Email is likely to be misread. If you sense frustration or other emotions in people's communication, pick up the phone.
Follow up with an email so they can better remember the outcome of the call. If they call and leave a voice mail, call back in addition to sending an email.
And, if you haven't seen it, check out this article in Forbes on donating to the humanitarian efforts for Ukraine.
Amidst all this uncertainty, you are there -- working with people who are stuck, feeling lost, or struggling. Please take care of yourself and let us know how we can support you.
Marie Zimenoff
CEO, Career Thought Leaders
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CTL Annual Symposium
March 22nd is the Last Day to Save & Reserve Your Hotel |
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Certified Digital Branding Strategist
Starts March 31, 2022 |
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CTL NEWS & EVENTS
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Certified Personal Branding Program
- CTL Annual Symposium – March 22 Last Day to Save
- CTL Associate News & Opportunities
INDUSTRY NEWS & RESOURCES
- Interview Trends: Paying Candidates to Interview
- Job Search: LinkedIn Future of Skills Tool
- Hiring Trends: A New Approach to Hiring
- Diversity: Focus on Social Capital
- Resumes: Getting Rid of Resumes
- Women in Careers: Using the Great She-Cession
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CONGRATULATIONS TO OUR COLLEAGUES
- Colleague Earns Prestigious Credential
UPCOMING TRAINING & PROFESSIONAL DEVELOPMENT
CTL & RWA Events
- Nurturing Your Community: Email Marketing for Repeat Business
- Trend Tuesday Live
- Certified Digital Branding Strategist
- CTL Annual Symposium
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Help spread the word. Share this with a colleague who is passionate about being up to date on all things career! Did you miss an issue of Career Trends Happy Hour?
Read all past editions online! |
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APR 11 | CTL Annual Symposium - March 22 Is the Last Day to Save |
Join us for 3 days – in person – to learn, connect, and get to know other leaders in the career services industry!
The CTL leadership team is known for putting together a leading-edge curriculum for all our events, and the annual professional development symposium always brings the best minds together for you to learn from.
Do you want to get the latest information, but hate when you feel like you didn't apply anything you learned? Us, too!
Even before it was cool, we were creating unique spaces for professionals to share their expertise. We know adults learn by sharing, questioning, and integrating information. We work with our presenters to make sure each presentation gives you not only the latest information but time and space to share, integrate, and make that information actionable.
Will it be recorded or simulcasted? Not this event...
While we do extensive virtual training throughout the year (for 15+ years running), we also know the power of focus that comes with attending a live, in-person event. That is why we are so excited to bring this back...safely! Please see our COVID protocols (and city of Philadelphia mandates) here.
Can't attend live last minute? Don't worry. We have options ready to go for you to get the value from your investment.
Here's a little taste of what you can expect from our presenter Brandon Mitchell.
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Being
a great coach or resume writer is key to growing your career services
business. Having a business that doesn't take over your life while still
providing the income you desire requires going beyond these skills to
learn how to manage your time, projects, and relationships.
In this session, participants will learn:
- How systems can help you automate manual tasks and improve your customer experience
- The 5 biggest mistakes business owners make when trying to grow
- Lead generation matters: how to attract, segment, and convert contacts to customers
Every participant will have access to a free business growth resource guide.
Meet the Presenter:
Brandon
Mitchell is the Founder and CEO at WriteSea, one of the fastest-growing
business management platforms for writers and coaches in the career
services industry.
Brandon
started his career as a resume writer and has worked with thousands of
job seekers from all walks of life and industries.
Prior
to launching WriteSea, Brandon worked as a technology consultant for
PwC, a global accounting, and advisory powerhouse. He has been featured
in Yahoo Finance, Earn Your Leisure, The Squeeze, and Blapitalist for
his insights. Find him online at LinkedIn.com/investinbrandonmitchell.
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MAR 31 | Certified Digital Branding Strategist Program |
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Building
a digital brand is no longer a "nice-to-have," it is a necessary step
to building a sustainable business, advancing a career, and quickly
transitioning in the global world of work.
Digital
branding for job search has also become more complex, with 66% of recruiters
looking at Facebook, 46% sourcing or screening through Instagram, and more recruiters using technologies that scan all online activity to score candidates on personality
traits.
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In the Digital Branding Strategist training program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.
You'll walk away with processes and coaching tools to:
- Overcome the mental anguish that makes clients insecure about increasing their online visibility
- Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
- Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
- See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
- Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility
You get done-for-you tools to implement with clients (and yourself!) right away:
- Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
- Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!
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CTL COMMUNITY NEWS & OPPORTUNITIES |
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CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
- Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!
Want to get in on these opportunities? Join as a CTL Associate today!
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out! |
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VISIT OUR SHOP
Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!
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Which one is your favorite? Reply and let me know! If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn! |
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Interview Trends: Why You Should Consider Paying Candidates to Interview (Inc.) There is an interesting development in interviewing and especially interviews that require the candidate to complete a project – companies are paying for it! Read this article for the latest on this trend. Are you seeing this with your clients? |
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Job Search: LinkedIn Adds New ‘Future of Skills’ Data Tool to Highlight Key Industry Trends (Social Media Today) This article walks you through a new feature of LinkedIn that shows how the skills for certain jobs have changed over the years. This is good data to share with clients – especially those who have been in the same role for many years. I still prefer LinkedIn Explorer to see the keywords to include in LinkedIn profiles and resumes as it is a bit cleaner for the client to understand. |
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Hiring Trends: Remote Work Has Opened the Door to a New Approach to Hiring (Harvard Business Review) This article shares the growth of independent work and how it is being used throughout companies, nonprofits, and even government agencies and at all levels of work. The CTL Annual White Paper has more data and strategies for career services providers working with those looking for independent work. |
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CTL Annual Professional Development Symposium
Sponsored by WriteSea Regular Registration Closes March 22 Learn More & Register |
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Diversity: If We Truly Want a Level Playing Field, We Must Focus on Social Capital (Times Higher Education)
While networking is important for all clients, this article shares how relationships are particularly important for career launch and advancement for people from underrepresented groups. This is one of the passions of CTL Symposium speaker Kymberli Speight and I am excited to learn from her to help all of my clients increase their social capital! |
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Resumes: Many Companies and Recruiters Are Getting Rid of Resumes (Fortune)
If you read between the lines in this article, you can see that employers are using more application questions and LinkedIn profile reviews (which they admit is not that different from a resume). You are likely helping clients with LinkedIn profiles, but how are you helping job seekers craft answers to questions asked on applications? |
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Women in Careers: How Women Can Use the Great She-Cession to Their Career Advantage (Career Confidante Radio)
Listen in as Symposium speaker Latasha Williams shares what the Great She-Cession is, what caused it, and how women can take advantage of the opportunities it created.
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Colleague Earns Prestigious Credential Kudos to Dennis Bush who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your
strategy, and design effective documents. Welcome to this group of elite
writers across the globe. We are thrilled to have you in the ACRW community! |
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CTL & RWA EVENTS
Get the Recording
Nurture Your Community: Email Marketing for Repeat Business
If you've been wanting to create more structure in your prospect and client messages, this session is for you! In this 90-minute session you'll learn the building blocks of an effective email marketing sequence from marketing experts Darlene Turriff and Nicole Washburn. Then, you'll have an opportunity to draft your 3-email sequence and get feedback from the instructors and your peers. The best part? Darlene and Nicole are creating templates for you to use in creating your offer sequence! Learn more.
March 22, 2022 | 4:00PM-4:30PM US ET
Trend Tuesday Live
Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. Join our professional network and then RSVP to get weekly reminders.
March 31, 2022 | 8:00AM-9:30AM US ET
Digital Branding Strategist Certification
This innovative certification gives you everything you need to coach your client in creating and executing a digital branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result? Your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register.
April 10-13, 2022 | 8:00AM-5:00PM US PT
Career Thought Leaders Professional Development Symposium
Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register. |
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Marie Zimenoff
marie@careerthoughtleaders.com
855-333-5793
CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
© 2014-2022 Career Thought Leaders. All Rights Reserved.
CTL | RWA | About Us | Join | Contact Us |
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