Issue 339 | March 11, 2021

"Knowledge is like underwear. It is useful to have it, but not necessary to show it off." - Bill Murray, American actor

How did a blueberry pancake and mashed potato “popsicle” make it into my newsletter this month?

This week, my son decided he wanted to make a recipe out of the kids’ cookbook (he’s 4). The recipe was for a biscuit with chunks of cheese in it that look like a paw print – on a popsicle stick. But he had his heart set on a pancake with mashed potatoes on it.

After several confirmations, I acquiesced and started the mashed potatoes.

All we had were blueberry pancakes… but the paw print design on top (with the potatoes) was quite good, in my humble opinion.

Anyway … he ate the whole thing. And he’s never eaten mashed potatoes before!

WHY? Because it was his idea!

Have you seen the same behavior in your family, yourself, your clients? What have your clients done that worked (maybe even when you didn’t think it would) because it was their idea?

As coaches and educators, we can often get caught up in the knowledge we have … about the job search process, leadership competencies, resume trends, etc.

But when it comes right down to it, our students or clients will be much more likely to change their behavior, remember the content, or try that new idea if it is their idea.

This is a fine dance. We do have best practices to share. And it proves the power of coaching: helping clients integrate their new information and form their own ideas about how to implement it.

How are you doing this within your practice? Are there places you could take the instruction or consulting out of your sessions to focus more on coaching the client?

If you’d like some ideas and resources for doing that, check out our coach training programs. Each one provides tools, sparks creation of processes, and strengthens your coaching ... so your clients move from knowing to doing (their way)!

This is also why we’ve always included colleague discussion opportunities at CTL’s professional development symposium. As a learner, it gives you the opportunity to cement your knowledge by sharing your own perspective and, of course, enriches relationships in our community.

We can’t wait to see so many of you at the Symposium starting next week (did I mention regular registration CLOSES TOMORROW!)?

Marie Zimenoff
CEO, Career Thought Leaders

Featuring 20+ Hours of Content & Connection
March 16-26, 2021

Learn More & Register
  • Annual Symposium: There’s Still Time to Join Us
  • CTL Associate News & Opportunities


  • Job Search: Indeed Launches a New Hiring Platform
  • Social Media Job Search: Clubhouse for Job Interviews
  • College to Career: Higher Ed’s Future at an Intersection
  • Workforce Trends: Americans Hopeful About the Future of Their Careers
  • Leadership: US Leads Way in Female C-Suite Leadership


CTL & RWA Events

  • Trend Tuesday Live
  • Annual Professional Development Symposium (Virtual!)
  • CTL Associate Call

Partner Events

  • Virtual TRAINER - An Applied Intensive
  • Virtual COACH
  • Asperger’s/Autism Employment Coach Certification

Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

Did you miss an issue of Career Trends Happy Hour?
Read all past editions online!

MAR 16-26 | Professional Development Symposium

Our annual opportunity to deepen your skills in coaching, resume writing, and business development has gone virtual! This means we can provide 20+ hours of professional development for you and opportunities to build global connections while improving your retention and sparking new business partnerships.

Don’t miss this opportunity to refresh your energy, approach, and network in 2021!



LinkedIn revealed in 2019 that recruiters are 13% less likely to click on a woman’s LinkedIn profile if she appeared in search results. But this same data also revealed women apply to 20% fewer jobs than men.

Gender bias in hiring is a real problem. That’s why the theme of this year’s #InternationalWomensDay is #ChoosetoChallenge. But how can women job seekers fight this bias and reclaim control of their job search?

I’m looking forward to discussing this topic with Kamara Toffolo this week on #OfficeHours.

On Thursday, March 11 at 8pm EST, I’ll be joining Kamara and will offer my insights, tips, and advice for effective job search strategies and tactics that will enable women to feel empowered in their job search, covering questions including:

How can women challenge and address the obstacles they face in job searching?

What is motherhood bias? How does it impact our job search? How do we combat it?

How can women best navigate a career transition after a layoff?

We’ll also be taking your job search questions!

There are 2 ways to watch:

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

Which one is your favorite? Reply and let me know!

If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

Job Search: Indeed Launches a New Hiring Platform (Tech Republic)

Indeed has streamlined the hiring process with more recruiting automation and video interviewing technology. Read this article for ideas on how employers will use the new platform to connect with job seekers.

Read More

Social Media Job Search: Clubhouse Is a Hotbed for Job Interviews (MarketWatch)

Are you one Clubhouse yet? Should your clients be? This article shares why they might consider it as an option to connect with employers. You might see us around a bit soon … @careerleaders!

Read More

College to Career: Higher Ed’s Future at the Intersection of Learners & Employers (Inside Higher Ed)

This article shares how the future of higher education is bridging the gap between the expectations of learners and employers. As we know, career services play a big role in this! How is your office helping fill the gap?

Read More

Professional Development Symposium

In-depth Sessions with Tools for Your Practice
Regular Registration Closes Friday, March 12

Click Here to Learn More!

Workforce Trends: Americans Remain Hopeful About the Future of Their Careers (BusinessWire)

Read this article for details on the Career Optimism Index™ from University of Phoenix Career Institute.

Read More

Leadership: US Leading the Way in Female C-Suite Leadership (Business Chief)

While there’s still a long way to go, this article shares the progress in female leadership within North America, Britain, and France.

Read More


March 16, 2021 | 4:00PM-4:30PM US ET
Trend Tuesday Live

Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

March 16 - March 26, 2021 | 3:00PM-4:30PM US ET
Annual Professional Development Symposium (Virtual!)

Career Thought Leaders and Resume Writing Academy are excited to bring careers industry professionals two weeks of strategies to walk confidently into the future through connecting, learning, and an exceptional location... accessible from around the globe VIRTUALLY! 

Our speaker lineup includes thought leaders from the careers industry and beyond to bring you the resources you need to refresh your approach and the inspiration you need to renew your energy to help clients thrive and move forward with hope in 2021. Learn more and register.

March 29, 2021 | 12:00PM-1:00PM US ET
CTL Associate Quarterly Call with CTL Board

Join us to discuss what topics you'd like to cover this year! Calls are open to all CTL Associates and are a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. RSVP for this call.

To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.


March 15, 2021 | 2:00PM-5:00PM US ET
Virtual TRAINER - An Applied Intensive

Virtual training is on the rise. Add this offering to help your clients and build your business. Our 3-session series equips seasoned and new trainers to design and deliver stellar virtual training, and fast! You learn and apply current, practical approaches. As a result, you can immediately and confidently train your learners on your content... virtually. Learn more and register.

March 22, 2021 | 2:00PM-5:00PM US ET
Virtual COACH

This 3-hour L.I.V.E. live-facilitated, interactive, virtual, experiential session trains new and veteran coaches to confidently and competently coach individuals and small groups virtually. You will learn and apply lessons on crafting the content of coaching interactions, facilitating meaningful conversation and forward movement, and managing Zoom technology to make it work smoothly. Learn more and register.

March 23, 2021 | 4-5:30PM & 10-11:30AM US ET
Asperger’s/Autism Employment Coach Certification Spring 2021

The Asperger’s/Autism Employment Coach Certification is an 8-week program that features live instruction and mentoring. It focuses on how to assist individuals to choose the right career, find a job, and stay hired. Weekly sessions are live over the internet, and feature discussions, interactive exercises, and case studies. Assignments include readings, short answer questions, and case study reviews. Participants gain hands-on experience during a 6-week supervised practicum.

The second Spring class begins on March 23 with morning sessions. Group size is limited and an application is required. Information is available on the Forward Motion Coaching website.

Marie Zimenoff

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