Issue 389 | March 3, 2022

“How can I begin anything new with all of my yesterday in me?.” – Leonard Cohen, late Canadian singer-songwriter, poet, and novelist

I hit my son in the head with the car door when we were headed into his daycare yesterday.

He's 3 and at just the wrong height for the swinging SUV door.

He cried, hard, and hugged me even though I was completely at fault for his pain.

After less than a minute (although it felt like hours in mom guilt time), he was ready to go inside.

The tears were gone by the time we reached the door. When we got to his daycare room, he gleefully rushed into his coat to head outside and play.

I wish I could recover that quickly!


    Did you know that emotional pain - rejection, failure, loss - has the same impact on our brain as physical pain?

    Learning this put me on a path to think about resilience a bit differently.

    When we experience physical pain, we stop. We take a moment. If it is a serious physical injury, we may take many moments, perhaps weeks or days.

    When we have an emotional pain, as adults we often feel the need to "push through." We hesitate to bother those around us by sharing it.

    What if we stopped instead? What if we cried without holding back and reached out to others for support?

    When we reach out for that support we often improve our relationships even though our fear is that reaching out will hurt them.

    Those are the lessons I'm taking from my 3 year old this week. What helps you get through difficult times?

    Knowing the power of reconnecting and sharing with others who care about us, I also hope you are getting a chance to do that now that travel is opening up across many regions in the world.

    It's hard to believe that the CTL Symposium is less than 6 weeks away and I look forward to reconnecting with many of you there!

    You can still register to join us. Regular registration closes March 22.

    Marie Zimenoff
    CEO, Career Thought Leaders

    Certified Personal Branding Strategist

    Program Starts TODAY

    Learn More & Register
        • Certified Personal Branding Program
        • CTL Associate News & Opportunities


          • Leadership: Approaching Emotional Conversations
          • Women in Leadership: More Women in Corporate Boards
          • Diversity: Career Advice for Young, Black Academics
          • Tech Trends: $17 Billion in HR Tech
          • Interviewing: Why 'That's a Great Question' Is a Mistake
          • Job Search: Find the Role You Really Want


                CTL & RWA Events

                • Certified Personal Branding Strategist
                • Tuesday Trend Live
                • CTL Associate Call
                • CTL Annual Symposium

                Congratulations to Our Colleagues

                • Colleague Earns Prestigious Credential

                Partner Events

                • Front Row CEO

                      Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                      Did you miss an issue of Career Trends Happy Hour?
                      Read all past editions online!

                      TODAY | Certified Personal Branding Strategist Course Begins

                      A vast majority of the working population are re-evaluating how work fits into their lives. 

                      They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that really means. 

                      Leaders feel pressured to retain talent in new ways. They need to be empathetic and authentic to be effective and advance -- skills the corporate setting used to discourage. 

                      Job seekers are looking to tell a cohesive story of who they are so they can move faster between experiences that don't follow a linear path.

                      Thankfully, more people are seeking out coaches and strategists to gain focus and a competitive edge.

                      Are you ready to help them achieve their goals?

                      Do you want more tools to help clients gain clarity and be poised for the next step in their careers? 

                      Do you want to set clients up to stand out now and thrive throughout their careers?

                      If so, read on to learn more about the Certified Personal Branding Strategist program!

                      Use the Power of Personal Branding to Propel Your Clients to New Heights …And Elevate Your Practice with New, Innovative Offerings

                      Join the elite coaches and consultants who deliver this proven system. 

                      Through the knowledge they gained in the program, they've built reputations as thought leaders and go-to resources who deliver real results in boosting their clients’ careers and increasing their happiness.

                      The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.

                      It was developed by William Arruda, the leading pioneer in the field. He’s the guy who has been credited with turning the concept of personal branding into a global industry. 

                      The class is taught by Susan Chritton, author of Personal Branding for Dummies -- the #1 Personal Branding book on Amazon for years. She is a Master Career Counselor, Master Personal Branding Strategist, and Hudson Certified Master Coach. 

                      Whether you serve entrepreneurs, small business owners, executives, professionals, or job seekers, once you become a Certified Personal Branding Strategist, you’ll be helping your clients (and their companies) step into the future with the power of true authenticity. 

                      And what’s better than that?

                      In addition to certification, you join a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly.

                        In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

                        Plus, you’ll earn 6 ICF CCEs, including 4 core competency CCEs!

                        MAR 22 | CTL Annual Symposium - Regular Registration Ends

                        Join us for 3 days  in person  to learn, connect, and get to know other leaders in the career services industry!

                        The CTL leadership team is known for putting together a leading-edge curriculum for all our events, and the annual professional development symposium always brings the best minds together for you to learn from.

                        Do you want to get the latest information, but hate when you feel like you didn't apply anything you learned? Us, too!

                        Even before it was cool, we were creating unique spaces for professionals to share their expertise. We know adults learn by sharing, questioning, and integrating information. We work with our presenters to make sure each presentation gives you not only the latest information but time and space to share, integrate, and make that information actionable.

                        Will it be recorded or simulcasted? Not this event...

                        While we do extensive virtual training throughout the year (for 15+ years running), we also know the power of focus that comes with attending a live, in-person event. That is why we are so excited to bring this back...safely! Please see our COVID protocols (and city of Philadelphia mandates) here.

                        Can't attend live last minute? Don't worry. We have options ready to go for you to get the value from your investment.

                        Here's a little taste of what you can expect from our presenter Latasha Williams.

                        The 2021 Deloitte Global Human Capital Trends report revealed that 72% of surveyed executives consider “the ability of people to adapt, reskill, and assume new roles” as either the most important or second most important factor in their organization’s ability to navigate future disruptions.

                        However, only 17% of these same executives said that their organization was ‘very ready’ to adapt and reskill workers to assume new roles, pointing to a substantial disconnect between leaders’ priorities and the reality of how their organizations support workforce development. 

                        And according to Forbes "Large companies spent an average of $1.5 million in outsourced training services." 

                        Now more than ever before, you have a unique opportunity to expand your reach. 

                        This session we will cover:

                        • How to uncover and "package your awesome" as a career coach or resume writer into a workshop or keynote engagement. We will map out an easy but impactful blueprint for uncovering your "tasty" workshop or leadership session so that companies want more and more (you will learn how targeted content and solving pain points wins contracts).
                        • Latasha's signature RISE model for elevating is your idea a hit or miss while insuring it inspires high performing and engaged workplace (Relatable, Interesting, Scalable, and Evergreen & Optimize). You will use this model to develop corporate pitches that win a share of those billions of training dollars set aside by companies every year to work with consultants. You will learn why NOW is your time.
                        • The art of a persuasive pitch from an HR pro who has reviewed hundreds of pitches across non-profit and corporate. Latasha will cover the top 5 "must-haves" you need when pitching to companies - based on my experience over the last decade.
                        • How to uncover the pain points that companies (infused with industry research) have to and align your workshop into a no-brainer pitch to companies.

                          Meet the Presenter

                          Latasha had a dream. A big one. She wanted to work her way up to the highest point in her career, help other leaders progress, and be the one in charge. But she didn't know where to start. She did know she wanted to make an impact. And so she did. She started from scratch, with nothing but a few dollars, no mentors, and a lot of ambition. She worked hard every day, learning as she went along. This led to leaders who waited their turn and worked their way over decades of working up to ask "How was she progressing so fast and getting other leaders to buy into her..with no experience?" At that moment, she knew she tapped into a strategy that most professionals don't realize they have...ownership in their careers. That became her secret weapon..helping leaders navigate workplace dynamics, creating career-boosting career strategies to help pros uncover their power (even if they are introverted), and learning the art of getting leaders to say yes to YOU.

                          Today, Latasha helps early to mid-career professional women rise above the noise and not just fit in, but stand out. She works with thousands of professionals in various industries to understand their unique talents and untap their own potential in the workplace. Voted one of the Top Millennial Thought Leaders, and Top Women in Grocery & Next Generation Leader to Watch by Progressive Grocer, leadership and career strategy expert Latasha Williams is a 3X certified career strategy and leadership coach, keynote speaker, and business strategist. With a background in corporate recruiting, training and development, and leadership development- her career successes have enabled her to teach professionals from entry-level to executives to infuse strategy and tenacity into their careers. Latasha worked her way up from a minimum wage server making $2.13 per hour to earning a seat at male-dominated organizations making well over six figures and is now on a mission to teach professionals how to do the same.

                          CTL COMMUNITY NEWS & OPPORTUNITIES

                          CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                          • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                          • Mark your calendars for the March CTL Associate Call on March 14, 2022, and watch your email for the invitation!

                          Want to get in on these opportunities? Join as a CTL Associate today!

                          Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                          VISIT OUR SHOP

                          Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                          Which one is your favorite? Reply and let me know!

                          If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                          Leadership: How Supportive Leaders Approach Emotional Conversations (Harvard Business Review - Limited Access)

                          This article shares tips leaders (and career services professionals) can use to have emotional conversations. It includes specific examples of what not to say and what to say instead. I also went through tips for managing client relationships during this time in my live stream this week.
                          Read More

                          Women in Leadership: The Secret to Getting More Women on Corporate Boards (Politico)

                          This article shares about laws in some U.S. states and countries around the world have changed the gender balance in the board room. It also outlines how having more women in the board room has changed their approach to governance. A great article to kick off Women's History Month!
                          Read More

                          Diversity: Fool's Gold: Career Advice for Young, Black Academics (The Campus)

                          Read and share this article that shares the journey of one of the youngest people in the UK to join the professoriate. He shares wisdom to help fellow academics that may benefit our young, Black clients in any profession.
                          Read More

                          Certified Personal Branding Strategist

                          Program Starts TODAY March 3, 2022
                          (Sessions are recorded so you can watch later)

                          Learn More & Register

                          Tech Trends: Will $17B in HR Tech Help You Hit the Career Jackpot? (Fast Company)

                          Did you know that job boards received venture funding in 2021? Read this article for more on where the investments are going in HR tech and what that means for you and your clients. Also check out this article detailing the future of job fairs in the Metaverse.

                          Read More

                          Interviewing: Why Saying 'That's a Great Question' During a Job Interview Is a Mistake (CNBC)

                          This phrase is something interviewers hear a lot, which can make it sound insincere. This article shares what to say instead and goes on to give tips on how to handle those odd-ball questions.

                          Read More

                          Job Search: How to Job Search for the Role You Really Want (Career Confidante Radio)

                          As job seekers become more selective about the positions they target, they also want to consider how job search has changed in the past two years. Mark Bartz shares his insights gained over 25 years of recruiting and helping job seekers in this episode of Career Confidante Radio. For more insights on changes in the job market, check out this bonus article.

                          Watch Now

                          Colleague Earns Prestigious Credential

                          Congratulations to Ryan Yarnell who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

                          CTL & RWA EVENTS

                          March 3, 2022 | 11:00AM-12:30PM US ET
                          Certified Personal Branding Strategist Class
                          Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

                          March 8, 2022 | 4:00PM-4:30PM US ET
                          Trend Tuesday Live
                          We’re back! Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. Join our professional network and then RSVP to get weekly reminders.

                          March 14, 2021 | 12:00PM-1:00PM US ET
                          CTL Associate Quarterly Call with the CTL Board 
                          In this CTL Associate Call, our CTL Board will be leading a discussion on trends and social media. The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. CTL Associates, watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. Join the main CTL RWA network and we'll add you to the CTL Associate group so you can RSVP to get weekly reminders.

                          April 10-13, 2022 | 8:00AM-5:00PM US PT
                          Career Thought Leaders Professional Development Symposium
                          Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

                          PARTNER EVENTS

                          March 8, 2022 
                          Front Row CEO
                          Thinking about hiring a team? You don't have to figure it all out by yourself! This program from Jen Lehner gives you a process and all the things you need to hire - from template job descriptions to test tasks, contracts, staff training, and more. It even gives your staff a process they can use to help you hire the next person you need! This is the process I've used to hire our new team members, so if you have a question, please let me know. As this is my affiliate link, if you use it to register for Jen's program, you'll also get a coaching session with me! Learn more and register.

                          Marie Zimenoff

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