Issue 388 | February 24, 2022

“An expert is someone who, over many years, manages to remain confident enough to keep trying and humble enough to keep learning.” – James Clear, Author of Atomic Habits

Is your personal brand working for or against you?

It isn't whether or not you have one -- everyone does. On the surface, your personal brand is what other people think about you and what they experience in doing business with you.

The process of unearthing that brand goes much deeper to articulate who you are, what you want to be known for, and how you'll connect to those who need to know you.

We've tried to capture some of that process in a new quiz!

We'd love for you to take it for a spin and see what results look like for your brand:


    Certified Personal Branding Strategists will be using this quiz to build their own visibility and a longer version to help identify gaps as they begin an engagement with a client.

    If you have time to check it out, let us know what you think!

    We also have a LinkedIn Quiz that is helping Certified Digital Branding Strategists build their visibility while sharing some of the top areas individuals need to consider as they work on their content, connections, and community.

    You can check out the LinkedIn Quiz and share it with your clients (they can send you the results if you are not a Digital Branding Strategist -- if you are, contact us to get your personalized quiz built!) :

    CDBS graduates also get a longer 50-question quiz to diagnose client's strengths and areas for growth in their LinkedIn content, connections, and community. 

    We hope you find these helpful!

    Marie Zimenoff
    CEO, Career Thought Leaders

    Certified Personal Branding Strategist

    Program Starts March 3

    Learn More & Register
        • Certified Personal Branding Program
        • CTL Associate News & Opportunities


          • Job Trends: Green Job Soaring
          • Leadership: What Leaders Get Wrong
          • Social Media: LinkedIn Phishing Attacks Up
          • Diversity: Proof Versus Potential
          • Resumes: Banish These ATS Myths
          • Career Management: Stop the Spin


                  • Colleagues Earn Prestigious Credential
                  • Colleagues Publish New Books

                  CTL & RWA Events

                  • Trend Tuesday Live
                  • Certified Personal Branding Strategist
                  • CTL Annual Symposium

                  Partner Events

                  • "Solopreneur To CEO Secrets" Live Workshop

                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                        Did you miss an issue of Career Trends Happy Hour?
                        Read all past editions online!

                        MAR 3 | Certified Personal Branding Strategist Course Begins

                        A vast majority of the working population are re-evaluating how work fits into their lives. 

                        They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that really means. 

                        Leaders feel pressured to retain talent in new ways. They need to be empathetic and authentic leaders -- skills the corporate setting used to discourage. 

                        Thankfully, more people are seeking out coaches and strategists to gain focus and a competitive edge.

                        Are you ready to help them achieve their goals?

                        Do you want more tools to help clients gain clarity and be poised for the next step in their careers? 

                        Do you want to set clients up to stand out now and thrive throughout their careers?

                        If so, read on to learn more about the Certified Personal Branding Strategist program!

                        Use the Power of Personal Branding to Propel Your Clients to New Heights …And Elevate Your Practice with New, Innovative Offerings

                        Join the elite coaches and consultants who deliver this proven system. 

                        Through the knowledge they gained in the program, they've built reputations as thought leaders and go-to resources who deliver real results in boosting their clients’ careers and increasing their happiness.

                        The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.

                        It was developed by William Arruda, the leading pioneer in the field. He’s the guy who has been credited with turning the concept of personal branding into a global industry. 

                        The class is taught by Susan Chritton, author of Personal Branding for Dummies -- the #1 Personal Branding book on Amazon for years. She is a Master Career Counselor, Master Personal Branding Strategist, and Hudson Certified Master Coach. 

                        Whether you serve entrepreneurs, small business owners, executives, professionals, or job seekers, once you become a Certified Personal Branding Strategist, you’ll be helping your clients (and their companies) step into the future with the power of true authenticity. 

                        And what’s better than that?

                        In addition to certification, you join a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly.

                          In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

                          Plus, you’ll earn 6 ICF CCEs, including 4 core competency CCEs!

                          APR 11 | CTL Annual Symposium - Meet Our Speakers!

                          Join us for 3 days  in person  to learn, connect, and get to know other leaders in the career services industry!

                          The CTL leadership team is known for putting together a leading-edge curriculum for all our events, and the annual professional development symposium always brings the best minds together for you to learn from.

                          Do you want to get the latest information, but hate when you feel like you didn't apply anything you learned? Us, too!

                          Even before it was cool, we were creating unique spaces for professionals to share their expertise. We know adults learn by sharing, questioning, and integrating information. We work with our presenters to make sure each presentation gives you not only the latest information but time and space to share, integrate, and make that information actionable.

                          Will it be recorded or simulcasted? Not this event...

                          While we do extensive virtual training throughout the year (for 15+ years running), we also know the power of focus that comes with attending a live, in-person event. That is why we are so excited to bring this back...safely! Please see our COVID protocols (and city of Philadelphia mandates) here. One of the points people loved about our virtual event in 2021 was the transcripts, so we will be audio recording and providing transcripts ONLY FOR ATTENDEES so you can get more value from your attendance.

                          Can't attend live last minute? Don't worry. We have options ready to go for you to get the value from your investment.

                          Here's a little taste of what you can expect from our presenter Kris McGuigan.

                          Career work is not about solving problems; it is about discovery, awareness, and choice. Asking powerful questions to our clients throughout the service delivery cycle—from intake to document delivery—drives heightened awareness, increased clarification, evidence-based decision making, and sustainable behavior changes. Furthermore, bringing focused intention to all interactions elevates client engagement and sparks long-term relationship building with the service provider.

                          Asking powerful questions creates a foundation for agility when faced with the unexpected. When we seek out and understand the possible future directions of work, we can plan to plug in instead of being left behind.

                          In this interactive session, attendees will learn to:

                          • Understand the contexts of effective career conversations
                          • Pose powerful questions to clients as a means of self-discovery and lifelong career planning
                          • Address the most common resistance factors faced by professionals in transition

                          Meet the Presenter

                          Early in Kris’s career, a supervisor coined the term “professional courage” to describe her direct and fearless approach to problem-solving. Kris McGuigan now brings that same bold outlook to her clients and their career aspirations.

                          In founding Professional Courage, Kris translated 15 years of corporate success into a targeted mission: empowering high potentials to step up and stand out in the marketplace. She built a premier career services firm from the ground up and was honored as an Entrepreneurial Woman of Note by Crain’s Cleveland Business in 2019.

                          CTL COMMUNITY NEWS & OPPORTUNITIES

                          CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                          • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                          Want to get in on these opportunities? Join as a CTL Associate today!

                          Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                          VISIT OUR SHOP

                          Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                          Which one is your favorite? Reply and let me know!

                          If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                          Job Trends: Green Jobs Soaring Beyond Available Labor Force (The Hill)

                          If your clients are thinking about a career change, this article breaks down recent data from LinkedIn showing the growth in green careers (if you’ve never perused their economics reports, they are great!). These career options include sustainable fashion, oil spill response, ecosystem management, solar systems, and more.
                          Read More

                          Leadership:  What Leaders Get Wrong About Mental Health (Entrepreneur)

                          The past few years have seen a market destigmatizing mental health, but this article shares how company leaders aren’t prioritizing mental health benefits – and why they should. Read this bonus article for tips on how they can motivate their team when people are leaving. The common thread here is that leaders need more emotional intelligence to lead today and the skills to have deeper, authentic interactions. Learn how you can help leaders learn to be more authentic and effective!
                          Read More

                          Social Media: LinkedIn Phishing Attacks Up 232% in February (Egress)

                          This is an important article for our clients to understand how LinkedIn can be used to phish for information. On the White Paper Release webinar, which we live-streamed on LinkedIn, fake attendees asked for credit card information. Always be aware of where you are entering that type of information (and know that our logo will always be on a page where we’re asking you to register for an event!).
                          Read More

                          Certified Personal Branding Strategist

                          Program Starts March 3, 2022

                          Learn More & Register

                          Diversity: Proof Versus Potential: Why Women Must Work Harder to Move Up (BBC)

                          This article shares data that shows women rate higher in performance while receiving lower ‘potential scores.’ It speaks to the subjective nature of promotions and what women, all candidates, and leaders can do to focus on debiasing the system.

                          Read More

                          Resumes: 3 Reasons to Banish the “ATS Rejects 70% of Resumes” Claim & Other ATS Myths (Careers By The Numbers)

                          When “data” becomes commonplace, sometimes it is hard to question it. But articles by recruiters over the last few years about how they review every resume led to a deep dive into some of the most common phrases we use, where they come from, and why we need to stop using them.

                          Read More

                          Career Management: Stop the Spin: Help Clients Reset Their Career Navigation System (Career Thought Leaders Video)

                          Clients are looking for work to help add meaning to their life as we continue moving through the COVID existential crisis. This video shares a deeper dive into a few topics that can help clients find that deeper connection to meaning before looking at how they may or may not be fulfilled at work. If you want tools to guide them in this transformational conversation, join us for the Certified Personal Branding Strategist program starting March 3!

                          Watch Now

                          Colleagues Earn Prestigious Credential

                          Kudos to Deborah Singiser, Carolyn Couch, and Jennifer Hooks who earned the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and design effective documents. Welcome to this group of elite writers across the globe. We are thrilled to have you in the ACRW community!

                          Colleagues Publish Books

                          Congratulations to Trish McGrath on the release of her book 6-Figure Job Search: How to Position Yourself for Success and to Teena Evert on the release of her book Cracked Open. What great resources for job seekers and career colleagues!

                          CTL & RWA EVENTS

                          March 1, 2022 | 4:00PM-4:30PM US ET
                          Trend Tuesday Live
                          We’re back! Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. Join our professional network and then RSVP to get weekly reminders.

                          March 3, 2022 | 11:00AM-12:30PM US ET
                          Certified Personal Branding Strategist Class
                          Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

                          April 10-13, 2022 | 8:00AM-5:00PM US PT
                          Career Thought Leaders Professional Development Symposium
                          Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

                          PARTNER EVENTS

                          March 1-3, 2022 | 12:00PM US ET
                          Solopreneur to CEO Secrets: How to Scale your Business and Reclaim Your Sanity
                          Jen Lehner specializes in teaching busy entrepreneurs how to outsource and create systems in their businesses, without breaking the bank or pulling their hair out. In this workshop, you’ll discover how to pinpoint your highest leveraged activities (and profitably outsource the ones that you dread); how to bring someone on your team to lighten the load and create more time without breaking your budget; what you should do before you think about “scaling” your business, and more—plus real examples from real business owners. Details for this 3-day workshop can be found on Jen's website. Learn more and register.

                          Marie Zimenoff

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