Issue 386 | February 10, 2022

“Notice the commotion and keep your cool.” – Calm App Reflection

Have you ever had a bad experience that made it hard to get excited the next time you found yourself in a similar situation?

Almost two years ago, I was walking back from a Social Media Marketing World session to my hotel when I saw the news on my phone about COVID, and my stomach churned.

The writing was on the wall that we would have to cancel our 2020 Symposium.

The next few months were a whirlwind of negotiations, cancelations, and challenges (while buying a house and moving on top of it all!).

There were a few times when I wasn’t sure how CTL and my family would make it all work.

When Omicron hit a few months ago, I started having anxiety about a repeat of 2020 … and the memes going around pointing out that pronouncing “2022” sounds like “2020 part 2” didn’t help.


    However, the new year has brought hope, and we are fully committed to an in-person professional development event in Philadelphia in a few months (April 10–13)!

    As speakers and attendees confirm, I’m starting to feel like I can get excited about it again.

    What helps you move past that old experience so you can get excited? Please reply and let me know!

    I’ve always told my son (who was three at the last Symposium) that these events are when mom gets to see all her friends as he does at school. I look forward to greeting you all like the kids do on the playground – at a safe distance or with a hug, whatever works for you!

    And, if you can’t join us in person, don’t worry – we will continue to have our monthly workshops, including one coming up this month on gigs, side hustles, and other challenges in resumes and profiles.

    Marie Zimenoff
    CEO, Career Thought Leaders

    Resume & Profile Master-E-Session
    Strategies for Gigs, Side Hustles, Freelancing & More

    February 16, 2022, 4 pm ET

    Learn More & Register

    Academy Certified Resume Writer
    Training & Certification Program

    Starts February 22 from 12:00-1:30 PM ET

    Learn More & Register
        • Strategies for Gigs, Side Hustles, Freelancing & More
        • Resume Writing Training & Certification Program
        • CTL Associate News & Opportunities


          • Interviewing: How HR Designs Interviews
          • Gig Work: Make $10,000 a Month
          • Career Trends: Perceptions of Job Hopping
          • LinkedIn: Why Your Picture Matters
          • Federal Jobs: Navigating Federal Search
          • Resume Trends: Data to Cure the Confusion


                CTL & RWA Events

                • Trend Tuesday Live
                • Writing Strategies for Gigs, Side Hustles & Freelancing
                • Academy Certified Resume Writer Program
                • Certified Personal Branding Strategist
                • CTL Annual Symposium

                Partner Events

                • Asperger’s/Autism Employment Coach Certification

                      Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                      Did you miss an issue of Career Trends Happy Hour?
                      Read all past editions online!

                      FEB 16 | Resume & Profile Master-E-Session: Strategies for Gigs, Side Hustles, Freelancing & More

                      The independent workforce grew 34% last year, and many of our clients are trying to revamp their resumes with several consulting gigs, a side hustle, or short-term jobs.

                      We are all seeing these indicators of the “Great Resignation” and clients that need help navigating it – creating demand for our help designing a-typical but now “new normal” documents and profiles.

                      How can they pull the pieces together to tell a powerful story?

                      Where should they put that side gig or new business they’ve started?

                      If you are working with clients asking these questions, this session is for you!

                      In this 2-hour session, Jan Melnik and Marie Zimenoff will go through strategies to:

                      • Create strong positioning and branding for clients with multiple jobs, gigs, side hustles, and more.
                      • Craft cohesive stories with a focused, clear message of their value across varied experiences.
                      • Guide them in launching a job search that likely won't follow the traditional path.

                      The handouts include sample resumes and LinkedIn profiles from a wide variety of roles and levels, including:

                      • Candidates who have consulted or run businesses and are now looking for full-time work.
                      • Leaders who have taken on board roles or helped with startup companies to explore their interests.
                      • Candidates who have taken on unrelated gig work during the last few years.
                      • Job seekers who have started a side hustle that may or may not be related to their current job search goal.
                      • And more!

                      The handout also includes resources, questionnaires, and tools to build your confidence in differentiating these candidates from the growing competition. 

                      You can join us live when you register, and everyone who registers will receive the webinar recording link. You can watch or listen – over and over – whenever you wish.
                        Register to Attend Live & Get the Recording

                        FEB 22 | Academy Certified Resume Writer Training & Certification

                        Are you ready to take your resume knowledge and writing skills to the next level?

                        If so, keep reading to learn more about the Resume Writing Academy ACRW training program.

                        Graduates tell us the ACRW program gave them the confidence and results they desired. That they transformed their writing through repeated feedback on their work.

                        They continue to grow through free, lifetime access to community resources like quarterly meetings, mentoring during office hours, and one-on-one calls.

                        RWAs certification programs provide English language, formatting, and writing assignments – each carefully crafted to test your command of strategy, design, and writing. 

                        Our team of experienced writers gives you personalized feedback on every assignment, is available for your questions one-on-one, holds office hours to help you with class and client assignments, and continues this support after your graduation.

                        PLUS – no membership is required, and certification is built into the program. You'll work hard to create each assignment, rewrite a few assignments, and earn your certification at the end – no test to take or separate fee to pay.

                        APR 11 | CTL Annual Symposium - Meet Our Speakers!

                        Join us for 3 days in person  to learn, connect, and get to know other leaders in the career services industry!

                        The CTL leadership team is known for putting together a leading-edge curriculum for all our events, and the annual professional development symposium always brings the best minds together for you to learn from.

                        Do you want to get the latest information, but hate when you feel like you didn't apply anything you learned? Us, too!

                        Even before it was cool, we were creating unique spaces for professionals to share their expertise. We know adults learn by sharing, questioning, and integrating information. We work with our presenters to make sure each presentation gives you not only the latest information but time and space to share, integrate, and make that information actionable.

                        Will it be recorded or simulcasted? Not this event...

                        While we do extensive virtual training throughout the year (for 15+ years running), we also know the power of focus that comes with attending a live, in-person event. That is why we are so excited to bring this back...safely! Please see our COVID protocols (and city of Philadelphia mandates) here.

                        One of the points people loved about our virtual event in 2021 was the transcripts, so we will be audio recording and providing transcripts ONLY FOR ATTENDEES so you can get more value from your attendance.

                        Can't attend live last minute? Don't worry. We have options ready to go for you to get the value from your investment.

                        Here's a little taste of what you can expect from our presenter Nancy Segal.

                        Federal Job Applications: What Every Career Pro Needs to Know

                        In this presentation, you will learn to assist your clients in understanding the federal hiring process, including:

                        • Finding federal jobs,
                        • Understanding how to use USAJOBS (including helping your client create an appropriate system “profile”),
                        • Reading a job announcement and occupational questionnaire,
                        • And actually applying through USAJOBS, including whether to upload or copy and paste a resume and what supplemental documents applicants should (and should not) include.

                        Three key takeaways:

                        • How to read a federal job posting,
                        • Describe how to find, review, and respond to occupational questionnaires,
                        • Discuss the advantages and disadvantages of uploading a resume versus copying and pasting a resume into the USAJOBS system to apply for federal jobs.

                        About the Presenter

                        Nancy has 30 years of Human Resources experience with the Federal government and run her own business for 15 years. Her federal career includes serving as Personnel Officer, Deputy Regional Administrator, and Special Assistant for the Department of Defense, the U.S. Treasury, and other government agencies. Nancy was nominated for a Toast of the Resume Industry (TORI) award for best military transition resume and her resumes have appeared in several books.

                        She is the author of The Complete Guide to Writing a Federal Resume, The Complete Guide to Interviewing for a Federal Job, and The Complete Guide to Making a Federal Career Transition. She authored and facilitated the Academy Federal Resume Writing Certification. Nancy holds a Master’s degree in Human and Labor Relations and a second Master’s degree in Public Administration. Her undergraduate degree is in history.

                        CTL COMMUNITY NEWS & OPPORTUNITIES

                        CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                        • Make sure you’ve joined the new Mighty Networks community where you’ll access the recordings of past calls and see opportunities for referrals, publication, and more!

                        Want to get in on these opportunities? Join as a CTL Associate today!

                        Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                        VISIT OUR SHOP

                        Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                        Which one is your favorite? Reply and let me know!

                        If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                        Interviewing: 5 Tips for Designing Better Job Interviews (Psychology Today)

                        This article gives an employer’s view on how to put together an effective interview. Great insights for an applicant!
                        Read More

                        Gig Work: Need Cash? Here’s How to Make a $10,000 a Month (NY Post)

                        Gig work is on the rise, but it isn’t all driving services and delivery. This article shares how one gig worker made a six-figure salary. If you want strategies to help these gig workers create strong career marketing materials, join us for this session next week (or get the recording).

                        Read More

                        Career Trends: Hiring Managers Have Generally Positive Views of Job Hoppers Survey (BusinessWorld)

                        This report out of the Philippines shares how perspectives on job hopping are changing.
                        Read More

                        Resume & Profile Master-E-Session: Strategies for Gigs, Side Hustles, Freelancing & More

                        February 16, 4:00-6:00 PM US ET

                        Learn More & Register

                        LinkedIn: Does Your LinkedIn Profile Picture Matter? This Survey Says Yes (Digital Information World)

                        While the overall message of this article isn’t new, the data from this survey is eye-opening as to why the photos matter to recruiters and adjustments your clients can make to connect with people viewing their profiles.

                        Read More

                        Federal Resumes: Federal Hiring Trends & Federal Employment (CTL Video)

                        Listen in as Symposium speaker Nancy Segal discusses the opportunities in the federal government and how to navigate the federal job application process.

                        Watch Now

                        Resume Trends: 4 Old Resume Questions & The Data You Need to Cure the Confusion (Marie Zimenoff on LinkedIn)

                        This issue of Careers By The Numbers shares data around page length, whether or not you need a cover letter, and more. I’d love to hear what data would help you with your client work related to resumes, job search, career change, and any other topic!

                        Read More

                        CTL & RWA EVENTS

                        February 15, 2022 | 4:00PM-4:30PM US ET
                        Trend Tuesday Live
                        We’re back! Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. Join our professional network and then RSVP to get weekly reminders.

                        February 16, 2022 | 4:00PM-6:00PM US ET
                        Resume & Profile Master-E-Session: Strategies for Gigs, Side Hustles, Freelancing & More
                        As the independent workforce grows, our clients need new strategies for positioning this experience on their resumes and profiles. Join Jan Melnik and Marie Zimenoff to get tools for branding these clients, creating powerful stories across their experiences, and launching them into a successful search for the next job or gig. Learn more and register.

                        February 22, 2022 | 12:00PM-1:30PM ET
                        Academy Certified Resume Writer Course
                        Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program is celebrating its 33rd class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

                        March 3, 2022 | 11:00AM-12:30PM US ET
                        Certified Personal Branding Strategist Class
                        Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

                        April 10-13, 2022 | 8:00AM-5:00PM US PT
                        Career Thought Leaders Professional Development Symposium
                        Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

                        PARTNER EVENTS

                        February 17, 2022 | 4:00-5:30PM US ET
                        Asperger’s/Autism Employment Coach Certification
                        This 8-week program focuses on how to assist individuals to choose the right career, find a job and stay hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises, and case studies. Participants gain hands-on experience during a 6-week supervised practicum. This program qualifies for 21 GCDF credits. Group size is limited to 10, and an application is required. Details are on the Forward Motion Coaching Web site. Learn more and register.

                        Marie Zimenoff

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