Issue 430 | January 19, 2023

"In all affairs, it's a healthy thing now and then to hang a question mark on the things you have taken for granted."—Bertrand Russell, 20th Century British Philosopher

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While we're on the topic of relevant are two ways to go beyond "hacking the algorithm" to get engagement and conversion with your social media posts:

1: Go deeper in getting to know your audience. Many coaches and writers struggle to define their audience. When you are too broad, you can't speak directly to what is bothering your audience or use the language they use. This evolves over time and keep working on being specific. Not every post needs to target your center-circle audience, but the posts that do will convert.

2: Build relationships. This was one of the takeaways from recruiter Mark Simon's presentation at Career don't need fancy visuals or the perfect hook to get engagement (although they can help). If you have relationships with your readers, they'll be more inclined to stop and read. How do you do that? Connect in comments. Send messages. Build a community, not just a following.

You can read Mark's take on it in his latest LinkedIn post.

I'd love to hear what you are doing to build relationships and/or visibility! And, if you share the resources below to help build your visibility, please tag me. I'm happy to comment and join in the conversation with you online.

Marie Zimenoff
CEO, Career Thought Leaders

P.S. If you want to get clearer on your audience and the stories you tell to engage them (and get a process to help clients do the same), join us for the Personal Branding Strategist program starting on Tuesday.

Certified Personal Branding Strategist
Move Clients Toward Clarity, Confidence & Fulfillment
Plus Business Building & Lifetime Certification!

Starts Jan 24 | 11:00-12:30 PM US ET

Quickly Format Modern Resumes that Rise to the Top in Skims & Scans
Get 4 Tools to Use with Clients

Feb 1 | 4:00-6:00 PM US ET


          • Certified Personal Branding Strategist Program Starts
          • Quickly Format Modern Resumes that Rise to the Top in Skims & Scans
          • CTL Associate News & Opportunities


          • Skills-based Hiring: Do College Degrees Matter?
          • Business: Grow in 2023 – Your Way
          • Workforce Trends: Economic Slowdown & Job Shifts
          • Diversity: Commitments Face Biggest Test
          • Recruiting Tech: AI Revolution
          • Branding: Master Growing Your Brand


                    • Certified Personal Branding Strategist
                    • Trend Tuesday Live
                    • Quickly Format Modern Resumes that Rise to the Top in Skims & Scans
                    • Academy Certified Resume Writer
                    • Career Thought Leaders Annual Professional Development Symposium

                                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                        Did you miss an issue of Career Trends Happy Hour?
                                        Read all past editions online!

                                        Jan 24 | Certified Personal Branding Strategist Program Starts

                                        A vast majority of the working population are re-evaluating how work fits into their life. They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that even means.

                                        This is putting pressure on leaders to retain talent in new ways, requiring a level of empathy and authenticity many aren't prepared for.

                                        Thankfully, they have you! Career services providers, coaches, and writers are uniquely positioned to help these individuals unearth the compass to direct these life-altering choices.

                                        We can help them find the themes, understand how they relate to their key stakeholders, and communicate in the right language.

                                        Are you looking for more tools to help clients achieve this clarity and be poised for not only the next step in their career but armed with the tools they need to be agile and thriving throughout their career?

                                        If you want to finally have the tools and confidence you need to:

                                        • lead clients through more transformational engagements
                                        • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)
                                        • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results
                                        • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business

                                        Then it’s time to become a Certified Personal Branding Strategist!

                                          Feb 1 | Quickly Format Modern Resumes that Rise to the Top in Skims & Scans

                                          The latest Jobvite Recruiter Nation study showed that resume format is of increasing importance to recruiters.

                                          This doesn’t mean that they are looking for fancy, designer-style resumes! It does mean that they want resumes that are easy to skim and find what they need – why your client is the obvious choice for an interview.

                                          Neuroscience readability studies show design elements that improve readability, and these same elements also make a resume more modern.

                                          But how do you achieve those looks while making the resume parse nicely when scanned by an applicant tracking system (both are possible on the same document!)?

                                          How do you make sure your clients stand out without getting screened out?

                                          With insights from neuroscience, data visualization, eye-tracking studies, ATS experts, and graphic design!

                                          If you are thinking, this sounds complicated…I don’t have time…can’t I just use a template? Don't worry! We’ve got strategies focused on clean, modern designs anyone can create quickly (and modify easily for new looks) and more advanced design that uses formatting to bolster content strategy.

                                          In this session, you’ll get step-by-step guidance to create modern ideas that are also ATS-friendly...

                                          • The first part of the session will focus on modern, clean resumes that anyone can create quickly.
                                          • The second part of the session will go deeper and use tools like shapes, Canva headers, and graphics.

                                          We’ll cover the following...

                                          • Design neuroscience and resume strategy – why it isn’t just about looking pretty
                                          • Data visualization and graphic design principles
                                          • Headers, graphics, testimonials and quotes, and smart art
                                          • Color (with a fun tool for getting just the right one) and foundations (margins, paragraph spacing)
                                          • Columns – two ways to create them that are ATS-friendly (and what to be careful of for readability)

                                          You’ll also receive…

                                          • Inspiration and fresh ideas to design resumes that stand out
                                          • Tips and tricks to do it all quickly so you aren't wasting time
                                          • The latest information on how applicant tracking systems (ATS) parse resumes …and more.

                                          Plus, if you attend live, you'll experiment with design and get feedback during the session!

                                          You'll receive a valuable portfolio of resume samples, from standard go-to formats that can be easily adapted for multiple clients, to sharp and savvy formats best used for professionals and executives, to remarkably creative presentations that you'd use only in unique situations.

                                          You'll be able to put these formats to use immediately for your clients! Get access to the live session, *lifetime access* to the video recording, and handout so you can view it whenever you wish, as often as you wish!

                                          Whether you join live – Feb. 1 from 4:00-6:00 PM ET – or watch the recording you’ll receive sample resumes for inspiration PLUS a step-by-step PDF guide to achieve these looks for yourself.

                                            CTL ASSOCIATE NEWS & OPPORTUNITIES

                                            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                            Want to get in on these opportunities? Join as a CTL Associate today!

                                            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                            VISIT OUR SHOP

                                            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                            Which one is your favorite? Reply and let me know!

                                            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                            Skills-based Hiring: University or Work-Life Experience? Do College Degrees Matter? (World Economic Forum)

                                            This article talks about the shift that is happening away from degrees in many industries. The 2023 Career Trends White Paper shared more around the differences between a structural shift (likely sustained despite talent shortage) and cyclical shifts in degree requirements. If you are talking to people about going back or finishing degrees, these are must-reads. If you are wondering about other hiring trends for the year, check out this bonus article.

                                            Read More

                                            Business: Top Marketing Tactics to Grow Your Business in 2023 (CTL Video)

                                            Are you struggling with all the things you *should* be doing to market your career services business? Check out this video outlining all the ways you can market your business and how to choose a plan that works for your strengths, business, and ideal clients so you can stop wasting your energy and start getting the results you want. Ready for a brand update yourself? Join us for the Certified Personal Branding Strategist class where you’ll work through clarifying your own brand and get the tools to help clients do the same.

                                            Watch Now

                                            Workforce Trends: Economic Slowdown May Force Workers Into ‘Lower Quality’ Jobs (United Nations)

                                            Although there are many popular statistics around a talent shortage right now, global economic shifts are impacting people across industries and geographies in different ways. This article talks about global workforce trends in employment and wages. What are you seeing in your target client group? If you want more data, check out this new survey from Manpower.

                                            Read More

                                            Certified Personal Branding Strategist

                                            Get a process for guiding clients to clarity and visibility so they can achieve their career goals – with increased job and life satisfaction!

                                            Learn More & Register

                                            Diversity: Employers’ Diversity Commitments Are Facing Their Biggest Test (Time)

                                            Increasing diversity requires going beyond a diversity hiring goal or strategy. This article talks about how companies are doing with their diversity pledges and how they can make sure the gains are not lost. It also talks about how companies can continue to measure diversity even if hiring slows. How are your leadership clients speaking to their diversity leadership? How are they walking the walk?

                                            Read More

                                            Recruiting Tech: How AI Is Revolutionizing Recruitment (HR News)

                                            Artificial intelligence is helping recruiters work smarter and is getting better at reading resumes, scheduling interviews, and even having short conversations with job seekers. This article shares the new and next in recruiting tech. If you’re wondering what this means for your client resumes, join me live on Tuesday for the latest on resume-parsing technology.

                                            Read More

                                            Branding: As an Introverted Business Owner, Here’s How to Master Growing Your Brand (Entrepreneur)

                                            Building visibility is draining for most entrepreneurs and job seekers and can be even more so for introverts. This article walks through a few practical actions to building your brand that anyone can use, but introverts will employ with joy. Looking for more personal branding tools? Join us for the Certified Personal Branding Strategist class starting Tuesday!

                                            Read More

                                            CTL & RWA EVENTS

                                            Get the Recording
                                            Help Career Changers Find More Meaningful Work with 4 Practical Tools
                                            More people are considering career change than ever before. And they are still aware of the desires COVID raised to have more meaningful work and life/work balance. The challenge? They don’t know how to make these concerns actionable and find work that brings more meaning or navigate their career with these new priorities. In this session, you’ll get tools you can use to improve these conversations and client outcomes. Learn more and register.

                                            January 24, 2023 | 11:00AM-12:30PM US ET
                                            Certified Personal Branding Strategist Class
                                            Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                            January 24, 2023 | 4:00PM-4:30PM US ET
                                            Trend Tuesday
                                            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                            February 1, 2023 | 4:00PM-6:00PM US ET
                                            Quickly Format Modern Resumes that Rise to the Top in Skims & Scans
                                            Learn formatting strategies to create resumes that stand out without getting screened out. Get step-by-step guidance to create the looks you want that are also ATS-friendly designs. We'll cover columns, shading, graphics, text box alternatives (these don't work with ATS), and more. Join us to help your clients come out on top! Learn more and register.

                                            February 9, 2023 | 1:00PM-2:30PM US ET
                                            Academy Certified Resume Writer Course
                                            Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy's comprehensive resume writing training and certification program is celebrating its 35th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                            March 26-29, 2023 | Various Times
                                            Career Thought Leaders Annual Professional Development Symposium
                                            Join us for 3 days of learning, connecting, and fun on a private beach in San Diego. Career coaches, resume writers, career services staff, military transition personnel, and others in the careers industry will gather to hear thought leaders from the careers industry and beyond. Come and get the resources you need to refresh your approach and the inspiration you need to renew your energy. Learn more and register.

                                            Marie Zimenoff

                                            CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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