Issue 429 | January 12, 2023

"Dreams are extremely important. You can’t do it unless you imagine it." - George Lucas, American filmmaker

It's finally here! The annual white paper is ready.

Download the Paper

If you share this with colleagues, please point them to this page where they can download it for themselves and let us know if they want to participate in Career Jam 2023!

What is your main takeaway? What stands out?

Hit reply or tag Career Thought Leaders or me when you share on social media!

As you consider what matters most for you to pay attention to, let me know what questions you have or where you'd like us to dig deeper on the Trend Tuesday live streams.

Two pieces of data that stood out to me as we start 2023 -- 96% of people surveyed by want to change jobs this year and 30% of those surveyed by Jobvite last year who had started a new job left within 90 days.

People are still floundering! They need help figuring out what they are really looking for, understanding how to find it, and strategies for success not only in job search but in their new jobs. 

This Tuesday at 4 pm ET, we'll dive into the data and a few strategies you can use to help clients make a more thoughtful next step.

Then, on Wednesday you can join Susan Chritton and me to talk in depth about helping clients define "meaningful" for their next step. You'll walk away from this session with insight for yourself and four tools you can use with clients the next day.

I look forward to seeing you there!

Marie Zimenoff
CEO, Career Thought Leaders

Help Career Changers
Find More Meaningful Work
Get 4 Tools to Use with Clients

Wed, Jan 18 – 2:00-3:30 pm US ET

Certified Personal Branding Strategist
Move Clients Toward Clarity, Confidence & Fulfillment
Plus Business Building & Lifetime Certification!

Starts Jan 24 – 11:00-12:30 pm US ET


          • Help Career Changers Find More Meaningful Work with 4 Practical Tools
          • Certified Personal Branding Strategist Program Starts
          • CTL Associate News & Opportunities


          • Skills-based Hiring: A New Organizational Model
          • Video: 2022 Review & 2023 Predictions
          • Burnout: Secrets to Finding Meaningful Work
          • Diversity: Young Neurodivergent Career Success
          • New Retirement: Changes Since the Pandemic
          • Gig Work: Rise Unlikely During Recession


                    • White Paper Release
                    • Help Career Changers Find More Meaningful Work with 4 Practical Tools
                    • Certified Personal Branding Strategist Class
                    • Academy Certified Resume Writer Course
                    • Career Thought Leaders Annual Professional Development Symposium

                                        Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                                        Did you miss an issue of Career Trends Happy Hour?
                                        Read all past editions online!

                                        Jan 18 | Help Career Changers Find More Meaningful Work with 4 Practical Tools

                                        Surveys show that more people than ever before are contemplating a career change. In the wake of COVID, people have new criteria as they evaluate their career and life - seeking more meaning but not quite sure how to define it.

                                        Join coach and master personal branding strategists Susan Chritton and Marie Zimenoff as they share practical tools for helping clients who are searching for meaning as they navigate a career transition.

                                        Change is everywhere. Clients seek our services when they are undergoing a change in their lives. Guiding them through the tasks is not enough.

                                        To truly add value, we must understand what happens to a person on the inside during times of transition.

                                        This interactive presentation will give you a little bit of theory so that you can have a solid foundation of what transition is. You will be guided through a process that you can use for yourself and for your clients who are experiencing transition.

                                        By the end of the session, you will be able to understand and embrace this quote by William Bridges: “It isn’t the changes that do you in, it’s the transitions. Change is situational – the new site, the new boss, the new role. Transition is the psychological process people go through to come to terms with the new situation. Change is external, transition is internal.”

                                        Get access to the live session, video recording, and handout so you can view it whenever you wish, as often as you wish!

                                          Jan 24 | Certified Personal Branding Strategist Program Starts

                                          A vast majority of the working population are re-evaluating how work fits into their life. They feel like a career change might help them find more meaningful work, but they aren't sure where to start or what that even means.

                                          This is putting pressure on leaders to retain talent in new ways, requiring a level of empathy and authenticity many aren't prepared for.

                                          Thankfully, they have you! Career services providers, coaches, and writers are uniquely positioned to help these individuals unearth the compass to direct these life-altering choices.

                                          We can help them find the themes, understand how they relate to their key stakeholders, and communicate in the right language.

                                          Are you looking for more tools to help clients achieve this clarity and be poised for not only the next step in their career but armed with the tools they need to be agile and thriving throughout their career?

                                          If you want to finally have the tools and confidence you need to:

                                          • lead clients through more transformational engagements
                                          • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)
                                          • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results
                                          • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business

                                          Then it’s time to become a Certified Personal Branding Strategist!

                                            CTL ASSOCIATE NEWS & OPPORTUNITIES

                                            CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                                            Want to get in on these opportunities? Join as a CTL Associate today!

                                            Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                                            VISIT OUR SHOP

                                            Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                                            Which one is your favorite? Reply and let me know!

                                            If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                                            Skills-based Hiring: The Skills-based Organization: A New Operating Model for Work (Deloitte)

                                            We hear a lot about skill-based hiring, but are organizations implementing it? As mentioned in the white paper release yesterday, this is a refreshing movement that goes beyond skills! This Deloitte article details what employees and employers are thinking and doing to make the shift. You can also read this for an overview.

                                            Read More

                                            Video: Where We’ve Been and Where We’re Heading: 2022 Review & 2023 Predictions (HireVue)

                                            Although it is difficult to find numbers on how many employers are using asynchronous video interviews, HireVue reports 7.5+ million interviews were conducted on its platform alone (there are more than a dozen similar platforms with HireVue being one of the largest) and that 100 new employers started using it in 2022. This bonus article shares fresh tips on how HR is viewing interviewing.

                                            Read More

                                            Burnout:  Susan Chritton on The Secret to Finding Purpose and More Meaningful Work (CTL Video)

                                            If you are looking for some fresh language to help clients focus in on their purpose and brand, listen in to these inspirational insights from Susan! With 75% of individuals in the US experiencing burnout at work and 30% left within 90 days of starting a new job, the search for more meaningful work is at an all-time high. In addition to the video above, this guide from the Cleveland Clinic has great ideas for reducing burnout. If you want a process to help clients with many of these areas, join us for the Find Meaningful Work webinar next Wednesday.
                                            Watch Now

                                            Help Clients Find Meaningful Work

                                            Get inspiration and practical tools you can use with clients who are searching for meaning.

                                            Learn More & Register

                                            Diversity: How Young Neurodivergent Professionals Can Succeed at Work (Fast Company)

                                            The conversation around diversity is diversifying to be inclusive of more individuals. If you are working with neurodiverse clients, this article offers practical advice for career management. In addition, this new study out of the UK shows progression gaps for a variety of groups.

                                            Read More

                                            New Retirement: How Has Employment of Older Workers Changed Since the Pandemic? (Economics Observatory – UK)

                                            The data is having a hard time keeping up with short-term bursts in retirement and “un-retirement” (retirees returning back to work), but long-term studies show the percentage of people 55+ in the workforce is steadily increasing. If you are working with job seekers in this age range, here is a confidence-building activity to speed their return.

                                            Read More

                                            Gig Work: Rise in Gig Work During a Recession Unlikely with Hot Labour Market (CBC)

                                            One of the challenges with gig and independent work is all the many ways to define it. While you likely won’t see many people leaving a full-time job to do freelance work in the first half of the year, the number with side hustles is rising quickly.

                                            Read More

                                            CTL & RWA EVENTS

                                            January 17, 2023 | 4:00PM-4:30PM US ET
                                            Trend Tuesday
                                            Join us Live every Tuesday at 4 pm ET to talk about the latest trends in career services, leadership development, and all things career. We’ll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You’ll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

                                            January 18, 2023 | 2:00PM-3:30PM US ET
                                            Help Career Changers Find More Meaningful Work with 4 Practical Tools
                                            More people are considering career change than ever before. And they are still aware of the desires COVID raised to have more meaningful work and life/work balance. The challenge? They don’t know how to make these concerns actionable and find work that brings more meaning or navigate their career with these new priorities. In this session, you’ll get tools you can use to improve these conversations and client outcomes. Learn more and register.

                                            January 24, 2023 | 11:00AM-12:30PM US ET
                                            Certified Personal Branding Strategist Class
                                            Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and a process to guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. If you want clients to step confidently into their next move – be it entrepreneurship, a promotion, or a job search, this step-by-step process will set them on the right path (and increase your confidence, too!). Learn more and register.

                                            February 9, 2023 | 1:00PM-2:30PM US ET
                                            Academy Certified Resume Writer Course
                                            Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy's comprehensive resume writing training and certification program is celebrating its 35th class of teaching strategy, modern formatting in Word, and much more through training and personalized feedback! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join a community of elite writers (no renewal or membership required!). Learn more and register.

                                            March 26-29, 2023 
                                            Career Thought Leaders Annual Professional Development SymposiumJoin us for 3 days of learning, connecting, and fun on a private beach in San Diego. Career coaches, resume writers, career services staff, military transition personnel, and others in the careers industry will gather to hear thought leaders from the careers industry and beyond. Come and get the resources you need to refresh your approach and the inspiration you need to renew your energy. Learn more and register.

                                            Marie Zimenoff

                                            CAREER THOUGHT LEADERS | RESUME WRITING ACADEMY
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