Issue 381 | January 6, 2022

“Our authenticity is tied to what is de-pressed and what is ex-pressed.” – Mark Nepo, Author of The Book of Awakening

I had only been out on my own in my business a few months when someone asked the zinger question...

"How are you different than Sue?"

You see "Sue" was the other career services professional in town. In fact, she had been my mentor. And she was good.

And, after a bit of an identity crisis, I had realized that I wasn't her. That trying to be her wasn't going to work for me or my clients.

I had struck out on my own, knowing that my difference could add value, but not quite sure what that looked like, let alone how to answer that question!

What came out that night wasn't bad ... I worked on my own with clients and Sue had a team, so I tried to speak to how that added value.


But I know it sounded defensive and didn't really communicate my value.

It was a wake-up call that I needed to know and be confident articulating my unique promise of value (aka personal brand).

Why I do this work was unique. What I did was different, even though "Sue" and I both offered career services.

How I work with clients was different. How could I speak to that? What was the value to my target audience?

What makes you different than others who do what you do?

How do you help clients answer this question about how they are different than their peers?

One of the pivotal experiences for me to really know who I was, how I was different, and why that mattered to my audience was taking the Certified Personal Branding Strategist program William Arruda had started back in 2001.

It gave me a process to uncover my unique promise of value and a structure to help clients do the same.

Now I could communicate how my services were distinct from my peers (with new tools that were different!) and why this difference added value for my clients.

My coaching and writing businesses flourished and I knew I wanted to launch into doing more training. Getting clarity attracted those opportunities!

If you want more clarity in your business and processes to guide clients in knowing who they are and what is really important as they navigate the Great Resignation, click here to learn more about the Certified Personal Branding Strategist class that starts January 18!

We have many other events coming up this month and beyond, and I look forward to seeing you soon.

Marie Zimenoff
CEO, Career Thought Leaders

2022 White Paper Release
Hear the Latest Trends Impacting the Careers Industry in 2022

January 11, 2022

Learn More & Register

Certified Personal Branding Strategist
Get the Tools 1000s of Coaches in 40+ Countries Are Using to Stand Out From the Crowd

Starts January 18, 2022

Learn More & Register
      • Symposium Early Registration Closes January 10
      • 2022 Career Trends White Paper Release January 11
      • Certified Personal Branding Strategist Course Starts January 18
      • CTL Associate News & Opportunities


        • 2022 Trends: Rapid Quitting & Hiring Continue
        • Resume: Powerful & Memorable HR Resume
        • Workplace Skills: Volunteer Service Delivers Unexpected Skills
        • Diversity: Spot Companies That Value Older Workers
        • Leadership: 4 Trends to Watch in 2022
        • Networking: Making Connections During Isolation


            CTL & RWA Events

            • 2022 Career Industry Trends White Paper Release Webinar
            • Certified Personal Branding Strategist
            • Master-E-Session: Strengths-Based Coaching
            • Career Transition Coach Certification
            • CTL Annual Symposium

            Partner Events

            • Gen Z and Millennial Career Coaching: A 5-Step Model
            • Asperger’s/Autism Employment Coach Certification

                  Help spread the word. Share this with a colleague who is passionate about being up to date on all things career!

                  Did you miss an issue of Career Trends Happy Hour?
                  Read all past editions online!

                  JAN 10 | Early Registration Ends for the Career Thought Leaders Symposium (In Person!)

                  Get inspired, learn practical strategies to improve client results, and build relationships that transform your career at the CTL Professional Development Symposium!

                  Join us for three days of learning and connecting in downtown Philadelphia.

                  **Please note that the city of Philadelphia has recently implemented a policy requiring proof of vaccination for restaurants. As our event will have food, this policy will apply. If you have questions or concerns, you can view the policy here. You can also reply and I can connect you to further resources.

                  See the articles and resources in last week’s issue to meet a few of our speakers!
                    Learn More and Register Today!

                    JAN 11 | 2022 Career Industry Trends White Paper Release Webinar

                    Celebrate our 12th annual white paper with us!

                    Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients.

                      Learn More and RSVP Today!

                      JAN 18 | Certified Personal Branding Strategist Course Begins

                      Are you ready to finally have the tools and confidence you need to:

                      • lead clients through more transformational engagements?
                      • articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
                      • have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
                      • attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

                      If so, then it’s time to become a Certified Personal Branding Strategist!

                      After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

                        In the Certified Personal Branding Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

                        Plus, you’ll earn 7 ICF CCEs, including 4 core competency CCEs!

                          CTL COMMUNITY NEWS & OPPORTUNITIES

                          CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

                          Want to get in on these opportunities? Join as a CTL Associate today!

                          Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

                          VISIT OUR SHOP

                          Check out our products exclusively for career services professionals on topics like business development, resume- and profile-writing, coaching, and more!

                          Which one is your favorite? Reply and let me know!

                          If you share these on your social media, feel free to tag us and we'll help you start the conversation with your network. We're @CareerTL or @workwithpurpose on Twitter and you can tag me (Marie Zimenoff) or Career Thought Leaders on LinkedIn!

                          2022 Trends: Economists Say Rapid Quitting & Hiring Continue in 2022 (CNBC)

                          Data shows that the number of people quitting their job has kept its high pace despite rising COVID numbers and it isn’t expected to slow into 2022. Read this for all the latest and make sure January 11 is on your calendar for our annual trends white paper release!
                          Read More

                          Resume: How to Write a Powerful and Memorable HR Resume (SHRM)

                          This article from Resume Writing Academy founders Wendy Enelow and Louise Kursmark outlines what HR professionals need for a standout resume – with samples!

                          Read More

                          Workplace Skills: 5 Unexpected Skills Volunteer Service Adds to Your Career (Inside Higher Ed – 5 Articles Monthly)

                          This article will help you dig out the gold in your clients’ volunteer experience for their resume, next interview, and beyond!
                          Read More

                          Certified Personal Branding Strategist

                          Tools for a Clear Career Foundation
                          Starts January 18 from 11:00AM-12:00PM ET

                          Learn More & Register

                          Diversity: 7 Ways to Spot a Company That Values Older Workers (AARP)

                          If your clients are looking for tips to research company culture, this article is a great read – with tips for identifying ageism issues and other potential red flags. One key to identifying a culture match is for clients to understand who they are and what they value. This is part of why the Certified Personal Branding Strategist program is so powerful during this Great Resignation – and it starts January 18!

                          Read More

                          Leadership: 4 Leadership Trends to Watch in 2022 (Fast Company)

                          If you are working with leadership clients, this article shares insights they need to be aware of and adaptations for them to make in 2022 to be effective. Learn how career services providers are helping leadership clients adapt during our January 11 annual trends white paper release!

                          Read More

                          Networking: How to Make Professional Contacts During Isolation (Yahoo! Finance)

                          Watch this video for a few tips to help clients network as COVID remote work and isolation continues. What tip would you add in your own article, post, or video?

                          Watch Now

                          CTL & RWA EVENTS

                          January 11, 2022 | 4:00PM-4:45PM US ET

                          2022 Career Industry Trends White Paper Release Webinar

                          Celebrate our 12th annual white paper with us! Every year, Career Thought Leaders releases a white paper detailing trends gathered from careers industry professionals worldwide. Join us for a webinar as we reveal the top trends in the industry and what they mean for you as an industry professional and for your clients. Learn more and RSVP today!

                          January 18, 2022 | 11:00AM-12:30PM US ET
                          Certified Personal Branding Strategist Class
                          Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market... and guide clients to do the same. Learn a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and the foundation for expanding professional and personal success. Learn more and register.

                          January 19, 2022 | 11:00AM-12:30PM US ET

                          Master-E-Session: Strengths-Based Coaching Techniques & Tools
                          Join us as we welcome career industry leader Susan Britton to share about one of her favorite topics - strengths-based coaching. 
                          We'll have more details soon, and if you've never attended a presentation with Susan you are in for a treat! You'll walk away with practical tools you can use with clients -- backed by neuroscience and sure to change your client outcomes. Learn more and register.

                          January 26, 2022 | 11:00AM-12:30PM ET

                          Certified Career Transition Coach
                          Do you wish you had proven processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Approved for 12 ICF CCEs (7.5 Core Competency)!! Learn more and register.

                          April 10-13, 2022 | 8:00AM-5:00PM US PT
                          Career Thought Leaders Professional Development Symposium
                          Join us for our annual professional development event! We will be downtown Philadelphia for 3 days of learning and connecting around our theme: "Flourishing in the Future of Work." Learn more and register.

                          PARTNER EVENTS

                          January 31, February 7, February 14, 2022 | 12:00PM-2:00PM US ET
                          Gen Z and Millennial Career Coaching: A 5-Step Model
                          Earn CEU’s and refine your approach to working with teens and young adults as you help them in the career exploration and decision-making process. Learn about the viewpoints of those who make up Gen Z and the millennial generation. Discuss the impact of the Covid-19 pandemic on career planning. Robin Roman Wright, Board Certified Career & Leadership Coach, will be teaching this 6-hour webinar. Learn more and register.

                          February 17, 2022 | 4:00-5:30PM US ET
                          Asperger’s/Autism Employment Coach Certification
                          This 8-week program focuses on how to assist individuals to choose the right career, find a job and stay hired. Weekly sessions are live over the Internet, and feature discussions, interactive exercises, and case studies. Participants gain hands-on experience during a 6-week supervised practicum. This program qualifies for 21 GCDF credits. Group size is limited to 10, and an application is required. Details are on the Forward Motion Coaching Web site. Learn more and register.

                          Marie Zimenoff

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