Hi, I’m Marie Zimenoff, CEO of CTL...

I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself. I’m so glad you’re here.

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The Now, The New & The Next in Careers

Grow Your Business Summit Session
Pricing & Packaging Your Career Services

If you are looking to increase your confidence and make more money doing what you love while helping others achieve success, this session is for you!

In this webinar, we'll share strategies for packaging resume, LinkedIn, and other writing services AND career, job search, leadership, and interview coaching for careers industry business owners.

You'll walk away with step-by-step tools for moving prospects through your marketing funnel, communicating your services, and closing more sales, including:

  • Data on how your peers are pricing their writing and coaching services so you can benchmark your existing pricing and see future possibilities.
  • Worksheets to determine how pricing will impact your bottom line and guide attainable goal setting for your business.
  • A checklist that walks you through considering external market forces as you adjust your pricing, helping you select a market position that fits your business.
  • Sample outlines you can use to build pricing and packaging schemes for writing resumes, LinkedIn profiles, and other career documents.
  • Sample outlines you can use to build pricing and packaging schemes for social media, interview, job search, career transition, career advancement, and leadership or executive coaching.
  • Scripts for communicating pricing and packaging on your website, in email communications, or over the phone, and a discussion around the pros and cons of each method so you can choose the best fit for you and your clients.

Purchase today to get the recording and all the resources.

REGISTRATION: General Registration – $55; CTL Associates check the member page for your discount code ($10 off). Want in on the savings? Become an Associate today.
(Registration Includes webcast, all samples and handouts, and recording – view any time you want and as often as you want)

Ruth Pankratz

After 15 years’ as an employee (marketing, management & operations), Ruth completed her MBA and started Gabby Communications to help clients reach their goals. She leverages her marketing experience, business acumen, writing talents, and industry knowledge to produce quality outcomes.

She's presented business development, marketing, resume writing, and LinkedIn optimization information for Career Thought LeadersNational Association of Workforce Development ProfessionalsThe National Resume Writers’ Association, and the National Career Development Association. Ruth has also facilitated workshops for The National Resume Writers’ Association, Colorado Department of Labor, and NoCoNet.

Marie Zimenoff

As CEO of Career Thought Leaders and the Resume Writing Academy, Marie Zimenoff provides training and development opportunities for professionals across the careers industry. She holds a Master of Education in Human Resource Studies with a concentration in Counseling and Career Development and Bachelor of Science in Psychology from Colorado State University. 

An experienced consultant and trainer, Marie has delivered career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, military, university, community college, and business environments. Using her graduate training in adult education and group facilitation, she is known for making learning interactive and actionable. She has been selected to present at national conferences within the career development and coaching field, including the International Coach Federation (ICF), Association for Talent Development (ATD), National Career Development Association (NCDA), The National Resume Writers' Association (The NRWA), and state/local chapters of these and other organizations.

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3115 E Lion Lane, Suite 160, Salt Lake City, UT 84121

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