Hi, I’m Marie Zimenoff, CEO of CTL...

I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself. I’m so glad you’re here.

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The Now, The New & The Next in Careers

Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market ... and guide clients to do the same.

Are you ready to finally have the tools and confidence you need to...

...lead clients through more transformational engagements? 

...articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?

...have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?

...attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

If so, then it’s time to become a Certified Personal Branding Strategist!

Certified Personal Branding Strategists receive:

3 Certifications

This program includes registration for:

  1. 360Reach Analyst: get certified to use the 360Reach - a personal branding survey used by more than 1 million people. It's fun, innovative, and actionable!
  2. Certified Personal Branding Strategistlearn the full process to guide clients through extracting, expressing, and exuding their brand - PLUS get "done-for-you" materials to use in client engagements.
  3. Digital Branding Strategist (formerly Social Branding Analyst)get all the tools you need for you and your clients to create a strategy for managing your digital and social brand!
Live, Interactive Webinars

You’ll interact with your course instructor and fellow participants from around the globe during live, interactive webinars. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients.

  • Certified Personal Branding Strategist & 360Reach Analyst programs include 11 60-minute webinars (see schedule).
  • Certified Digital Branding Strategist program includes 5 90-minute webinars starting April 30 (see schedule). 

(All webinars are recorded in case you cannot attend live.) 

Plans and Coursework

You’ll receive plenty of course materials that will help personalize the program for your needs, including your own 360Reach Personal Branding Survey, a comprehensive workbook with exercises to use with clients, and coaching plans to structure your engagements and assist in sales conversations.


This is a hands-on course and we’re here to help you implement! You’ll have a buddy coach, who will coach you through applying the personal branding process for yourself throughout the program. Plus, your instructor, Susan Chritton, will give you feedback as you share in class and be available to answer any questions you may have.

Accountability & Social Proof

You'll feel confident that you’re ready to deliver effective personal branding strategy services to your clients with our end-of-program Learning Confirmation quiz, then show off what you’ve learned! You’ll receive a PDF certificate and logo for your website, plus designation as a Reach Certified Personal Branding Strategist.

(The 360Reach & Certified Personal Branding Strategist are lifetime certifications. The Digital Branding Strategist certification requires annual renewal.)

Continuing Education Credits

This course is approved for 18 ICF CCEs.

  • 2 for 360Reach (1 core competency)
  • 9 for CPBS (5 core competency)
  • 7 for Digital Branding (2 core competency)
Register to become a Certified Personal Branding Strategist now

Course Schedule

Course Schedule

The next course starts on January 28, 2020. All sessions are webinars and held Tuesdays from 11:00 am to 12:00 pm US ET (NY).

Meet Your Instructor, Susan Chritton

When I was young my favorite board game was called Careers. I loved that I got to choose my formula for fame, fortune and happiness, and then create my own winning strategy. It had a special magic. Now, as an Executive Coach, I use my magic to guide thousands of people through changes in their lives. I help them understand and develop their unique formulas and strategies—even if they come to me with blank slates.

The outcome? My clients enhance their careers, work towards their goals and live more authentic and satisfying lives. They play by their rules—and they love it. What is your formula for a good life? Do you love it?

Through 20+ years of work in the careers field as Master Career Counselor, Master Personal Branding Strategist and Hudson Certified Master Coach, I’ve found that I love Personal Branding. It’s one of the best tools I use to help my clients find their formulas. That’s why I wrote Personal Branding for Dummies. I’m grateful that my readers made it the #1 Personal Branding book on Amazon for years. 

Part of my personal brand is a commitment to my profession and the community. I serve on the Board of the Career Thought Leaders think tank; facilitate Personal Branding certification programs; train coaches to align their brands with their practices; and speak on Personal Branding, Career Development and Positive Psychology.

In my free time, I enjoy family and friends, attend classes, participate in book clubs, travel the world and ride my red Vespa to yoga class.

MY unique formula?
Deep knowledge, good judgment and intelligence. Adventure, enthusiasm and curiosity. A lively sense of humor, unbridled optimism and a laugh that bubbles up. And that Vespa…

Contact Us

Career Thought Leaders Consortium

3115 E Lion Lane, Suite 160, Salt Lake City, UT 84121

Questions about CTL?

Email marie@careerthoughtleaders.com 

or call 855-333-5793.

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