Certified Personal Brand Strategist (CPBS)

The only personal branding program used in 40 countries with thousands of clients.

Personal branding isn't the flavor of the month. It is a transformational process entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.

For your clients, personal branding is the future of career management -- a proactive solution for their long-term career success.

Personal branding launches your career -- boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go

After the CPBS program, you'll sound and feel like an expert -- exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, you will learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

You'll walk away ready to:

  • More confidently engage clients and consistently surpass client expectations
  • Articulate a unique value proposition to stand out in the crowded coach market
  • Produce replicable results and systemize client interaction with done-for-you workbooks
  • Attract more ideal clients and make more money with a turn-key personal branding business

Listen to the Brand Update Free Call to Learn More

With the Certified Personal Brand Strategist program, you receive 3 certifications
(you can also take the 360Reach Analyst and Social Branding Certifications individually; use the links below to learn more):

360Reach Analyst Certification. As part of your Personal Branding Certification, you become certified to use 360Reach  the personal branding survey that has been used by more than a million people. It's fun! It's innovative! And it’s actionable!

Certified Personal Brand Strategist Certification. Learn the full process for guiding a client through extracting, expressing, and exuding their brand – PLUS get the workbooks, materials, and coaching skills you need for a turn-key personal branding business!

Social Branding Analyst Certification. Your client's first impression is digital – 90% of recruiters use social media and 80% of people research online before buying from a company. Become the guide your clients need to build a consistent online presence.

ICF Coaches Only:  When you complete the requirements for all 3 certifications (and attend all sessions live), you'll receive 18 ICF CCEs!

Have questions? You can set up a time to talk one-on-one with an instructor using this link.

CPBS certification requires annual re-certification. The annual re-certification fee of $397 includes special training, access to the latest industry updates, resources, and other tools to use with your clients, PLUS annual updates and recertification for the Certified Social Branding Analyst..

Register Today

August 2018 
Certified Personal Brand Strategist (CPBS) Training

Starts August 22, 2018
11:00 am – 12:00 pm Eastern-US-New York City Time (Section 1)
6:00–7:00 pm Eastern-US-New York City Time (Section 2)

This course requires pre-work to be completed prior to the first live webinar session. It includes eleven (11), one-hour live webinar sessions. Live attendance via webinar is required to receive ICF CCEs. This course is approved for 11 ICF CCEs. Two (2) Learning Confirmations must be completed by no later than Wednesday, September 26, 2018 (for 360Reach) and Wednesday, November 21, 2018 (for CPBS).

  • Facilitator: Susan Chritton, a Reach-Certified Personal Branding Master Strategist.
  • First live webinar on Wednesday, August 22, 2018.

As part of your CPBS training, you receive:

  • 3 certifications: Certified Personal Brand Strategist Training, 360Reach Certified Analyst Training, and Social Branding Certified Analyst Training
  • 9 one-hour sessions: 5 with your facilitator – Reach Certified Master Strategist Susan Chritton, and 3 with guest facilitators including Deb Dib, Marie Zimenoff, and other personal branding thought leaders! Note: 360Reach Certified Analyst training is integrated within the timeframe of this course and includes 2 additional instructional hours for a total of 11 hours
  • Access to a private CPBS Learning Environment for the duration of your certification period (annual renewal required to remain CPBS certified and to maintain access)
  • Comprehensive course materials and workbooks, including additional webinars featuring coaching from personal branding thought leaders
  • An opportunity to partner with another course participant to support each other throughout the course
  • Complimentary membership in our private Reach Certification Community LinkedIn Group
  • 18 ICF CCEs -- with 8 Core Competency units -- for members of the International Coach Federation
    • 2 for 360Reach course (including 1 Core Competency unit)
    • 9 for CPBS course (including 5 Core Competency units)
    • 7 for the Social Branding course (including 2 Core Competency units)
  • Complimentary personal access to our full Reach Personal Brand on Demand Coaching Program (10 modules)
  • Learning Confirmation (quiz) to test your understanding of the course material
  • A PDF Certificate and a logo for your website
  • Designation as a Reach Certified Personal Brand Strategist
  • Discounts on purchases of 360Reach Surveys and the Personal Brand on Demand Program for your clients
  • Eligibility for the Advanced Training Programs where you can use the 360Reach with groups, deliver professional keynotes, and run workshops for companies or your own clients

*Note: There is an annual re-certification fee for the CPBS, but not for the 360Reach Certified Analyst portion of the training.

**  You receive everything included in the 360Reach Certified Analyst program – click for details

**  You receive everything included in the Social Branding Certified Analyst program (we enroll you in the next available session) – click for details

Course Schedule – August 2018 – Live Webinars

Session 1 Live Webinars from 11:00 am to 12:00 pm ET US
Session 2 Live Webinars from 6:00 pm to 7:00 pm ET US

  • Session 1: August 22, 2018 – 360Reach Webinar #1
  • Session 2: August 29, 2018 – CPBS #1 – Orientation
  • Session 3: September 5, 2018 – CPBS #2 – VPs and Goals
  • Session 4: September 12, 2018 – 360Reach Webinar #2 (CPBS#3)
  • Session 5: September 19, 2018 – CPBS #4 – Context, Targeting and Differentiation
  • Learning Confirmation Due for 360Reach: September 25, 2018
  • Session 6: September 26, 2018 – CPBS #5 – 3Cs and Communication Plan
  • Session 7: October 3, 2018 – CPBS #6 – Personal Branding Statements and Professional Introductions (Guest Expert)
  • Session 8: October 10, 2018 – CPBS #7 – Brand Bio
  • Session 9: October 17, 2018 – CPBS #8 – Brand Identity and Brand Environment
  • Session 10: October 24, 2018 – CPBS #9 – Coaching to Manage Brand Environment & Professional Presence
  • Break no class on October 31, 2018
  • Session 11: November 7, 2018 – CPBS #10 – Practice Building with Marie Zimenoff
  • Learning Confirmation Due for CPBS: November 21, 2018
The CPBS program also includes the the Certified Social Branding Analysts classes that start October 11 (Thursdays) from 3:00-4:30 pm ET.

      Personal Branding Programs

      Social Branding Analyst

      360Reach Analyst

      Advanced Programs (360Reach for Groups, Keynote, Masters)

      August 2018 CPBS Training
      The program runs from Wednesday, August 22, 2018, through Wednesday, November 7, 2018. Pre-work starts on August 13, 2018 (no class that day). The first webinar is Wednesday, August 22, 2018.

      • Pre-work to be completed in advance of first live webinar.
      • Live Webinar Dates: See schedule below.
      • Meeting Time: 
      • Section 1: 11:00 am – 12:00 pm Eastern-US-New York City time
      • Section 2: 6:00–7:00 pm Eastern-US-New York City time
      • Visit http://www.timeanddate.com/ to determine your local time equivalent.
      • Via: Webinar (you must be able to logon to Webex via a web browser).

      Questions? Email support@careerthoughtleaders.com


      Registration Closes August 13, 2018

      General Registration:
      Single Payment: $2997.00 USD
      Multi-Payment: 3 Payments of $999 USD (billed every 30 days after 1st payment)

      CTL Associate Registration:
      Single Payment: $2750.00 USD
      Multi-Payment: 3 Payments of $900 USD (billed every 30 days after 1st payment)

      ACRW/ACPW Registration:
      Single Payment: $2750.00 USD
      Multi-Payment: 3 Payments of $900 USD (billed every 30 days after 1st payment)

      360Reach Analyst Registration:
      Single Payment: $1997.00 USD
      Multi-Payment: 3 Payments of $715.67 USD (billed every 30 days after 1st payment)

      Register Today

      The CPBS course is offered in late August and early February each year.

      Fill out my online form.

      Course Facilitator

      Susan Chritton is an Executive Career Coach, Master Personal Brand Strategist, Reach Personal Branding Certification Trainer, and author of
      Personal Branding for Dummies. She guides professionals looking to engage their authentic self in the world through personal branding. With her extensive experience in career development, she draws on her ability to identify each individual’s uniqueness and then arrange the variables in his or her life to map out a strategic direction. She facilitates programs in Personal Branding, Strengths-based leadership, and career transition. Her clients appreciate her solid grounded approach and trust her guidance through the coaching process.

      Fine Print

      A late fee of $75.00 USD will be charged for enrollments processed after regular registration closes. Registration is not guaranteed and will be granted based on availability. Contact support@careerthoughtleaders.com for assistance.

      Please read all the information below to ensure you understand our policies related to payments, refunds, certification requirements, deadlines, etc. prior to registration. If you have questions, please contact support@careerthoughtleaders.com.

      Learning Confirmation Requirement
      A Learning Confirmations (certification quizzes) must be completed by the deadline shown above. Late fees apply for Learning Confirmations submitted after this time.

      ICF CCEs
      If you wish to be granted ICF CCEs for this course, you must submit this request in writing after you register and PRIOR to the start of the course. Please send an email to support@careerthoughtleaders.com. Please let them know which class you signed up for and that you are seeking ICF CCEs. You must attend all class meetings live or we cannot provide you with CCEs. This course has been approved for eleven (11) ICF CCEs.
      Important: This course REQUIRES live attendance to receive ICF CCEs. If you cannot meet at the dates and times listed above, please consider enrolling in a future session when you can attend live. If you are not interested in receiving ICF CCEs, then this is not an issue for you. To learn more about the ICF, click here.

      Terms & Conditions
      As one of the certification requirements, each certification program participant will sign a license agreement that outlines the rights and terms for using the Reach Certified Personal Brand Strategist materials with clients. If you'd like to preview this agreement prior to registering, please contact Marie at marie@careerthoughtleaders.com. 

      Payment Policy
      Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. All multi payment plans require payment by credit card and are billed to your valid credit card every 30 days after your first payment. Issues will with any payments billing properly will be assessed additional fees.

      Wire Transfers / Payment by Check
      If you wish to enroll in a course, the wire transfer (or check) must be RECEIVED by CTL by no later than the date of the first live webinar. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

      Please follow these instructions to pay by wire:

      Email support@careerthoughtleaders.com and provide this information:
      — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
      — The name of the course you’re enrolling in
      — The session you’re enrolling in (list dates and times)
      — The name of the financial institution from which we’ll receive the wire
      — The date when we’ll receive it. Please see the note above. Wires must arrive in our bank by no later than the date of the first live webinar. This means you must have your bank transfer it at least 5 days prior to that date. Also, please allow us at least 2 business days to prepare an invoice for you that includes detailed instructions on how to wire the money to CTL.


      Please follow these instructions to pay by check:

      1. Make check payable to CTL
      2. Mail check to

      CTL / Marie Zimenoff
      1706 Rutledge Court
      Fort Collins, CO 80526

      3. If you need us to send you an invoice for your company to pay, please send a single email to support@careerthoughtleaders.com that includes the following information:
      — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
      — The name of the course you’re enrolling in
      — The session you’re enrolling in (list dates and times)

      Refund Policy

      Please email support@careerthoughtleaders.com to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

      • If you request a refund on or before the program start date, you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
      • If you request a refund the day after the program starts and on or before the first webinar, you’ll receive a refund of 50% of funds paid, less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
      • There are no refunds for the course after the first webinar.

      Questions? Contact Reach support at support@careerthoughtleaders.com.

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