Certified Personal Brand Strategist (CPBS)

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success.

You will earn 2 certifications in this course 360Reach Certified Analyst and Certified Personal Brand Strategist PLUS enrollment in the next Social Branding Certified Analyst class. 

  • Regular Price: $2,997.00  *CTL Associates Receive $297 Off
  • Early Bird Price: $2,497.00  *CTL Associates Receive $247 Off
  • 360Reach Certified Analysts receive a $497 credit for the fee paid for 360Reach training

CPBS certification requires an annual re-certification to remain in good standing. The annual re-certification fee of $397 includes special training, access to the latest industry updates, resources and other tools to use with your clients. This course has been approved for 11 (eleven) ICF CCEUs..

Register Today


August 2017 
Certified Personal Brand Strategist (CPBS) Training
Starts August 29, 2017, 11:00 am – 12:00 pm Eastern-US-New York City Time

This course requires pre-work to be completed prior to the first live webinar session. It includes eleven (11), one-hour live webinar sessions. Live attendance via webinar is required to receive ICF CCEs. This course is approved for 11 ICF CCEs. Two (2) Learning Confirmations must be completed by no later than Tuesday, October 3, 2017 (for 360Reach) and Tuesday, November 28, 2017 (for CPBS).

  • Facilitator: Susan Chritton, a Reach-Certified Personal Branding Master Strategist.
  • Early Registration closes Tuesday, August 15, 2017.
  • Course begins on Tuesday, August 22, 2017 (complete pre-work/no class that day).
  • First live webinar on Tuesday, August 29, 2017.


As part of your CPBS training, you receive:

  • 3 certifications: Certified Personal Brand Strategist Training, 360Reach Certified Analyst Training, and Social Branding Certified Analyst Training
  • 9 one-hour sessions: 5 with your facilitator – Reach Certified Master Strategist Susan Chritton, and 3 with guest facilitators including Deb Dib, Marie Zimenoff, and other personal branding thought leaders! Note: 360Reach Certified Analyst training is integrated within the timeframe of this course and includes 2 additional instructional hours for a total of 11 hours
  • Access to a private CPBS Learning Environment for the duration of your certification period (annual renewal required to remain CPBS certified and to maintain access)
  • Comprehensive course materials and workbooks, including additional webinars featuring coaching from personal branding thought leaders
  • An opportunity to partner with another course participant to support each other throughout the course
  • Complimentary membership in our private Reach Certification Community LinkedIn Group
  • 11 ICF CCEUs for members of the International Coach Federation (2 for 360Reach course and 9 for CPBS course: 11 total ICF CCEUs)
  • Complimentary personal access to our full Reach Personal Brand on Demand Coaching Program (10 modules)
  • Learning Confirmation (quiz) to test your understanding of the course material
  • A PDF Certificate and a logo for your website
  • Designation as a Reach Certified Personal Brand Strategist
  • Discounts on purchases of 360Reach Surveys and the Personal Brand on Demand Program for your clients
  • Bonus: Complimentary Branded.me Pro-Account at no cost as long as you remain a Certified Personal Brand Strategist

*Note: There is an annual re-certification fee for the CPBS, but not for the 360Reach Certified Analyst portion of the training.

**  You receive everything included in the 360Reach Certified Analyst program – click for details

**  You receive everything included in the Social Branding Certified Analyst program (we enroll you in the next available session) – click for details


Course Schedule – August 2017 – Live Webinars

  • Session 1: August 29, 2017 – 360Reach Webinar #1
  • Session 2: September 5, 2017 – CPBS #1 – Orientation
  • Session 3: September 12, 2017 – CPBS #2 – VPs and Goals
  • Session 4: September 19, 2017 – 360Reach Webinar #2 (CPBS#3)
  • Break: No session on September 25, 2017
  • Learning Confirmation Due for 360Reach: October 3, 2017
  • Session 5: October 3, 2017 – CPBS #4 – Context, Targeting and Differentiation
  • Session 6: October 10, 2017 – CPBS #5 – Express (Guest Expert)
  • Session 7: October 17, 2017 – CPBS #6 – 3C’s and Communication Plan
  • Session 8: October 24, 2017 – CPBS #7 – Brand Bio and LinkedIn Profile (Guest Expert)
  • Session 9: October 31, 2017 – CPBS #8 – Brand Identity and Brand Environment
  • Session 10: November 7, 2017 – CPBS #9 – Video (Guest Expert)
  • Session 11: November 14, 2017 – CPBS #10 – Practice Building with Marie Zimenoff
  • Learning Confirmation Due for CPBS: November 28, 2017

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August 2017 CPBS Training
The program runs from Tuesday, August 22, 2017 through Tuesday, November 14, 2017. The course starts on Tuesday, August 22, 2017 with pre-work (no class meeting that day). The first webinar is Tuesday, August 29, 2017.

  • Pre-work to be completed in advance of first live webinar.
  • Live Webinar Dates: See schedule below.
  • Meeting Time: 11:00 am – 12:00 pm Eastern-US-New York City time – Visit http://www.timeanddate.com/ to determine your local time equivalent.
  • Via: Webinar (you must be able to logon to Webex via a web browser).

Questions? Email support@careerthoughtleaders.com

Registration
Save $500 with Early Registration; Ends Tuesday, August 15, 2017.

Early General Registration:
Single Payment: $2497.00 USD
Multi-Payment: 3 Payments of $882.33 USD (billed every 30 days after 1st payment)

Early CTL Associate Registration:
Single Payment: $2250.00 USD
Multi-Payment: 3 Payments of $800 USD (billed every 30 days after 1st payment)

Early ACRW Registration:
Single Payment: $2250.00 USD
Multi-Payment: 3 Payments of $800 USD (billed every 30 days after 1st payment)

Early 360Reach Analyst Registration:
Single Payment: $1997.00 USD
Multi-Payment: 3 Payments of $715.67 USD (billed every 30 days after 1st payment)


Register Today

The next offering of the CPBS course will be February 2018.

Course Facilitator

Susan Chritton is an Executive Career Coach, Master Personal Brand Strategist, Reach Personal Branding Certification Trainer, and author of
Personal Branding for Dummies. She guides professionals looking to engage their authentic self in the world through personal branding. With her extensive experience in career development, she draws on her ability to identify each individual’s uniqueness and then arrange the variables in his or her life to map out a strategic direction. She facilitates programs in Personal Branding, Strengths-based leadership, and career transition. Her clients appreciate her solid grounded approach and trust her guidance through the coaching process.

Fine Print

A late fee of $75.00 USD will be charged for enrollments processed after regular registration closes. Registration is not guaranteed and will be granted based on availability. Contact support@careerthoughtleaders.com for assistance.

Please read all the information below to ensure you understand our policies related to payments, refunds, certification requirements, deadlines, etc. prior to registration. If you have questions, please contact support@careerthoughtleaders.com.


Learning Confirmation Requirement
A Learning Confirmations (certification quizzes) must be completed by the deadline shown above. Late fees apply for Learning Confirmations submitted after this time.


ICF CCEs
If you wish to be granted ICF CCEs for this course, you must submit this request in writing after you register and PRIOR to the start of the course. Please send an email to support@careerthoughtleaders.com. Please let them know which class you signed up for and that you are seeking ICF CCEs. You must attend all class meetings live or we cannot provide you with CCEs. This course has been approved for eleven (11) ICF CCEs.
Important: This course REQUIRES live attendance to receive ICF CCEs. If you cannot meet at the dates and times listed above, please consider enrolling in a future session when you can attend live. If you are not interested in receiving ICF CCEs, then this is not an issue for you. To learn more about the ICF, click here.


Payment Policy
Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. All multi payment plans require payment by credit card and are billed to your valid credit card every 30 days after your first payment. Issues will with any payments billing properly will be assessed additional fees.


Wire Transfers / Payment by Check
If you wish to enroll in a course, the wire transfer (or check) must be RECEIVED by CTL by no later than the date of the first live webinar. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

Please follow these instructions to pay by wire:

Email support@careerthoughtleaders.com and provide this information:
— Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
— The name of the course you’re enrolling in
— The session you’re enrolling in (list dates and times)
— The name of the financial institution from which we’ll receive the wire
— The date when we’ll receive it. Please see the note above. Wires must arrive in our bank by no later than the date of the first live webinar. This means you must have your bank transfer it at least 5 days prior to that date. Also, please allow us at least 2 business days to prepare an invoice for you that includes detailed instructions on how to wire the money to CTL.

BE SURE TO ADD THE $175.00 USD FEE TO YOUR WIRE PAYMENT.


Please follow these instructions to pay by check:

1. Make check payable to CTL
2. Mail check to

CTL / Marie Zimenoff
1706 Rutledge Court
Fort Collins, CO 80526
USA

3. If you need us to send you an invoice for your company to pay, please send a single email to support@careerthoughtleaders.com that includes the following information:
— Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
— The name of the course you’re enrolling in
— The session you’re enrolling in (list dates and times)

.
Refund Policy
 

Please email support@careerthoughtleaders.com to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

  • If you request a refund on or before the program start date, you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
  • If you request a refund the day after the program starts and on or before the first webinar, you’ll receive a refund of 50% of funds paid, less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
  • There are no refunds for the course after the first webinar.

Questions? Contact Reach support at support@careerthoughtleaders.com.

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