The Now, The New & The Next in Careers
Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market ... and guide clients to do the same.
Are you ready to finally have the tools and confidence you need to...
...lead clients through more transformational engagements?
...articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
...have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
...attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?
If so, then it’s time to become a Certified Personal Branding Strategist!
Class Starts August 16! Register Today
Use the Power of Personal Branding to Propel Your Clients to New Heights …And Elevate Your Practice with New, Innovative Offerings.
Join the elite coaches and consultants who deliver this proven system.
Through the knowledge they gained in the program, they've built reputations as thought leaders and go-to resources who deliver real results in boosting their clients’ careers and increasing their happiness.
The Personal Branding Strategist methodology is used by hundreds of leading global brands, educational institutions, and 20% of the Fortune 100.
It was developed by William Arruda, the leading pioneer in the field. He’s the guy who has been credited with turning the concept of personal branding into a global industry.
The class is taught by Susan Chritton, author of Personal Branding for Dummies -- the #1 Personal Branding book on Amazon for years. She is a Master Career Counselor, Master Personal Branding Strategist, and Hudson Certified Master Coach.
Whether you serve entrepreneurs, small business owners, executives, professionals, or job seekers, once you become a Certified Personal Branding Strategist, you’ll be helping your clients (and their companies) step into the future with the power of true authenticity.
And what’s better than that?
A large part of the Career Thought Leader brand is innovation and we’ve always been known for cutting-edge leadership in our programs. We've evolved the Certified Digital Branding Strategist -- the first true certification program in personal branding -- to serve the current and future needs of the constantly evolving marketplace.
In addition to certification, you join a community of professionals focused on delivering the latest in personal branding strategies and earn a digital badge verified by Credly, the digital branding system used by SHRM, ICF, outplacement companies, and many Fortune 500 companies.
“I want to thank you for the way my business has evolved since working with you. It has truly been a catalyst for the interesting things I’m involved in. I don’t spend any money on marketing anymore, but I have as many on-brand clients as I can handle. I have an almost perfect close rate with my target clients.
You probably aren’t aware of the positive impacts your training has had – the waves rippling out from your creative work with personal branding. I credit [your program] with incubating my latent interests and helping me realize them. I want you to know what a difference you have made to the direction of my business, my success, my fulfillment and my ongoing excitement about new directions.”
— Jean Cummings, Certified Personal Branding Strategist
Course Schedule & Module Content
The live and self-paced classes include the following modules:
Session 1: Wednesday, August 16, 12:00 - 1:30 pm US ET
Setting goals for personal branding work, establishing the coaching agreement, and tools for extracting client brand (coaching questions and activities for interests, values, goals, strengths, and more!)
Session 2: Wednesday, August 23, 12:00 - 1:30 pm US ET
Debriefing and digging deeper into brand extraction, clarifying target audience to differentiate your brand, connecting brand attributes to audience need for a compelling brand
Session 3: Wednesday, September 6, 12:00 - 1:30 pm US ET
Combining personal brand insights into a personal brand statement, creating a positioning statement; tools and coaching questions to integrate insights into action
Session 4: Wednesday, September 13, 12:00 - 1:30 pm US ET
Incorporating instructor feedback to strengthen personal brand and positioning statements (students will write their own statements and bring them to the class), gathering building blocks for professional bio, expressing and exuding your brand
Session 5: Wednesday, September 20, 12:00 - 1:30 pm US ET
Putting it all together to build your business and put together a program offering for your clients or organization
Learn more about what the Certified Personal Branding Strategist program includes:
6 hours of live instructor-led training to understand personal branding concepts, apply them to your own brand, and build your process to use with clients
You'll interact with your course instructor and fellow participants from around the globe during live, interactive webinars. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients (All webinars are recorded in case you cannot attend live.)
Activities and coaching questions to extract, express, and exude your brand and stand out in the coaching marketplace
Workbooks and checklists to use in guiding clients through the personal branding process
Lifetime designation as a Certified Personal Branding Strategist and digital badge through Credly's online verification platform
Recognition in Career Thought Leaders communications and social media announcing your new credential
Listing in the online directory of Certified Personal Branding Strategists and referrals from Career Thought Leaders service request form
Business development resources and support through the Career Thought Leaders Personal Branding community
Meet Your Instructor
When I was young my favorite board game was called Careers. I loved that I got to choose my formula for fame, fortune and happiness, and then create my own winning strategy. It had a special magic. Now, as an Executive Coach, I use my magic to guide thousands of people through changes in their lives. I help them understand and develop their unique formulas and strategies—even if they come to me with blank slates.
The outcome? My clients enhance their careers, work towards their goals and live more authentic and satisfying lives. They play by their rules—and they love it. What is your formula for a good life? Do you love it?
Through 20+ years of work in the careers field as Master Career Counselor, Master Personal Branding Strategist and Hudson Certified Master Coach, I’ve found that I love Personal Branding. It’s one of the best tools I use to help my clients find their formulas. That’s why I wrote Personal Branding for Dummies. I’m grateful that my readers made it the #1 Personal Branding book on Amazon for years.
Part of my personal brand is a commitment to my profession and the community. I serve on the Board of the Career Thought Leaders think tank; facilitate Personal Branding certification programs; train coaches to align their brands with their practices; and speak on Personal Branding, Career Development and Positive Psychology.
In my free time, I enjoy family and friends, attend classes, participate in book clubs, travel the world and ride my red Vespa to yoga class.
MY unique formula?
Deep knowledge, good judgment and intelligence. Adventure, enthusiasm and curiosity. A lively sense of humor, unbridled optimism and a laugh that bubbles up. And that Vespa…