Log in

The Now, The New & The Next in Careers

Case Study: Increasing Awareness of Non-Traditional Careers

01 Nov 2011 6:35 PM | Anonymous

By Joan Runnheim Olson

If you're a counselor at the middle school or secondary level, the following case study is for you. How can you increase parents’ awareness of non-traditional careers? What activities would you use to help parents learn more about non-traditional careers, i.e., male or female-dominated?   Parents may play a major role in their child's career choice. That's why it's important that parents encourage their children to consider all of their career options, including non-traditional. So, how can you increase parent's awareness of these careers? Below are some tips:

1) Hand out information on non-traditional careers at enrollment or during an open house. This information can include what non-traditional careers are: list some examples, a description of the work performed, along with the benefits of a non-traditional career.

2) Invite role models, i.e., those working in non-traditional careers, to come and speak during an open house. They can describe a typical day on the job, the challenges they face, salary range, and what they like about being in a non-traditional career.

3) Pass out scholarship information for non-traditional careers.

4) Encourage parents to talk with their daughters about science and math and to enroll in a camp on these subjects.

5) Encourage parents to have their son participate in activities around the house that are considered non-traditional, e.g., childcare.  The same rings true for their daughter. Have parents teach their daughter how to change the oil in the family car or change a tire.

A non-traditional career isn't for everyone, but it's important for parents to allow their child to explore both traditional and non-traditional careers.

Stay in the
know on the latest trends

Subscribe to our weekly newsletter, Career Trends Happy Hour, and you’ll receive the latest information on coaching, consulting, writing, leadership, and business development for career service providers worldwide.

Keep me up to date!

Hi, I’m Marie Zimenoff,

CEO of CTL...

I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself.

I’m so glad you’re here.

Contact Us

Career Thought Leaders Consortium

3115 E Lion Lane, Suite 160, Salt Lake City, UT 84121

Questions about CTL?


or call 855-333-5793.

Connect With Us


Copyright ©  Career Thought Leaders  · All Rights Reserved.

Powered by Wild Apricot Membership Software