By Cynthia Kivland

Workplace attractiveness is an optimistic attitude or a positive emotion an individual has towards an organization (Aiman-Smith et al. 2001).  The attraction process involves a job seeker’s estimate of how well they “feel” their personal needs and values fit the organization’s culture. Gaining an understanding of the factors that can impact the attraction phase of this cycle is critical for workplaces who wish to attract the most qualified applicant pool possible.  Recent research indicates workplaces that are perceived as “civil” not only attract more qualified candidates, these candidates tend to stay with the organization longer and perform higher levels.